What's Next! With Tiffani Bova

Welcome to the What's Next! podcast with Tiffani Bova. This week, I have Bill Macaitis on the podcast. Bill served as the go-to-market executive for three of the fastest growing SaaS companies: Slack, Zendesk, and Salesforce. He has achieved five exits and now he enjoys helping other companies achieve hyper-growth by leveraging his cumulative knowledge and helping build go-to-market playbooks and teams. THIS EPISODE IS PERFECT FOR… anyone who is looking to turbocharge business performance. TODAY’S MAIN MESSAGE… Customer experience plays a bigger role than you think in your company’s growth. You have to start with two key things: 1) Understand the top reasons your company is recommended 2) Then….understand why it isn’t. Your brand is the sum of every customer touch point, which means everyone, whether they are a salesperson, a customer service agent, a marketer, or in an entirely different group – everyone must have a clear understanding of the value they bring to a customer’s journey.  Once everyone is moving