What's Next! With Tiffani Bova

Welcome to the What's Next! podcast with Tiffani Bova. This week I speak with Alex Osterwalder. Alex is a speaker, the author of Business Model Generation, and is the co-founder of a software company. He is, according to his website, “Obsessed with making strategy innovation and entrepreneurship simple, practical, and applicable.” THIS EPISODE IS PERFECT FOR… anyone who is looking to design an organization focused on innovating for growth. TODAY’S MAIN MESSAGE… To understand the complexities of running a business, you can’t view the company through the lenses of antiquated spectacles. You need more than that — you need a team who can see how all of these puzzle pieces fit together to create unity. One company. One shared vision. Once you have those glasses adjusted, you can imagine ways to reinvent the business model without creating chaos across the company. If you do it right. Innovation goes further to improve the long-term health of a business more so than being efficient or sustaining what already works.