What's Next! With Tiffani Bova

Welcome to the What's Next! podcast with Tiffani Bova. This week, I have the pleasure of having Mark Bonchek on the show. Mark is the Founder and Chief Epiphany Officer of Shift Thinking. He leads organizations to make the shift from incremental to exponential growth and to achieve transformational change so that they can more effectively compete in their market, engage their customers, and organize their teams. Mark believes that the business model is on the surface and what's underneath it is the customer centric mental model. The mental model, which focuses on people, has two parts. One view is a broad, outwardly focused model of engagement and marketing concentrating resources on targeting, segmenting, running campaigns, and moving customers through the funnel. This model spotlights the company’s objectives and how to get the customer to take action to achieve corporate goals. Another model of customer centricity, which works backwards from the customer, asks, “What is the need that we're filling? What ar