Strong Suit Podcast

“I now pronounce you successful entrepreneurs.” Nothing brings out the romantic in me like a New Year. The fresh possibilities, the clean start. And a super-cool online business. John Ruggiero & his wife are co-Founders & co-CEO’s of Manly Bands, one of the fastest-growing direct-to-consumer brands in wedding retail. The couple quit their jobs, drove cross-country, and setup shop in Utah. Following their own endless search for wedding rings, they decided to redefine the formerly-conservative category with unique & affordable ring designs for men. And in just 3 years, they bootstrapped an 8-figure company from scratch, which is now an Inc5000-ranked company. For the first time in human history, men are free to choose a wedding band that is more than just a boring silver or gold ring. Their options include rings made of wood, meteorite, antler, carbon fiber, even dinosaur bone. In this 20-minute conversation, John reveals how he & his wife scaled Manly Bands by putting a Rockstar in every seat.