7 Min Marketing With Pam Didner

A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. We are going to talk about innovation today. My guest today is Carla Johnson. She is a marketing and innovation strategist, keynote speaker, and author of ten books. In her latest book RE:Think Innovation, Carla breaks down the exact process that the world's most prolific innovators use to consistently come up with great ideas. In this episode: Definition of innovation. How is innovation different from creativity? What is perpetual innovation? What are the five steps of innovation? In which step of innovation do people spend the most time and why? What are the different types of innovators? How can people regularly work on enhancing their innovation skills? What is the best way to encourage innovation in B2B business? Quotes from the episode: "I define innovation as the ability to consistently come up with new, great and reliable ideas. It sounds like a very simple definition, but each of those words is important." "O