Founder Chats

About Will Peng:Will Peng is the CEO and Co-Founder of Northstar, a financial wellness and benefits platform. Prior to founding Northstar, Will worked in Venture Capital and his firm was an early investor in Coinbase, Guideline, Even, and Oscar. Inspired by the positive change fintech can have on people’s lives, Will set out to solve the inequality of financial guidance.About Northstar:Northstar’s financial wellness program helps employees make the most of their total compensation, and helps companies support their teams at scale through onboarding, open enrollment, equity events, and more. Northstar has raised more than $10M from investors including M13, Foundation Capital, Workday Ventures, and Parade Ventures. Our employer customers include Zoom, Snap, NerdWallet, Superhuman, Virgin Orbit, and more.Show Notes:1:30 Will Peng’s entrepreneurial journey9:00 starting a career as a VC analyst14:30 demonstrating proactivity when looking to switch careers26:00 finding the right career direction through intuition a