Knowledge@wharton
House Rules: How Siebel Systems Became a Star
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:07:54
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Sinopsis
“When people have a choice they choose service over anything else including price and product attributes ” says Pat House co-founder and executive vice president of Siebel Systems the world’s leading supplier of eBusiness application software. During a visit to Wharton earlier this month House explained the strategy that has allowed Siebel to thrive in a notoriously turbulent industry. See acast.com/privacy for privacy and opt-out information.