Risktory: The Story Of Risk

Coming up on this week’s episode, a comeback story for the ages: the reinvention of Burberry. The early 2000s saw this iconic British brand disintegrating as a direct consequence of, what would later emerge to be, extremely damaging strategic and operating model decisions.For a moment there, it almost seemed like the proud Burberry brand was a dead man walking. And then, American retail superstar, Angela Arendts, strode into Burberry and, as its newly anointed CEO, boldly decided that the best defense was a fabulous – opportunity driven - offense. In this week’s episode, I’ll explore how Burberry used opportunity to come back from the brink.The Risktory Podcast is created, written, produced and hosted by Jacinthe A Galpin. Jacinthe loves her Burberry trench and will wear it during the summer, it’s that nice. Soundtrack (sourced from www.freemusicarchive.org)Podington Bear - Elephants on ParadeAlan Spiljak – CloudsAlan Spiljak – ForgottenAlan Spiljak – Light blueAlan Spiljak – Empty daysAlan Spiljak – Star