D And D Fitness Radio's Show

Episode 045 of the D&D Fitness Radio podcast concerns the topic of conducting business in the fitness, wellness and performance industry. We speak with Hamden, Connecticut based, Michael Ranfone, about his experiences in the fitness and performance industries, running a training facility and conducting continuing education courses around the country. Topics covered include setting goals for your business, creating a marketing strategy around the business, attracting new clients, retaining existing ones, the importance of digital and social media and expanding your business both physically and virtually. The constant theme around our discussion is keeping things simple, sticking to a process and having a plan to serve your existing customer base and gradually expand your market.Michael is the founder and president of Ranfone Training Systems located in Hamden, Connecticut. He graduated Cum Laude from Union College with degrees in Economics and Psychology—earning recognition in the National Honour Soci