Enterprise Marketer Podcast

The Content Marketing Spectrum can be difficult to understand. You have Content Marketing on one side, brands creating content on a consistent basis to reach and audience. But, as you start to move down the spectrum, new approaches bring to light new ways to reach your audience. In this episode of the Enterprise Marketer Podcast, we talk to Melanie Deziel about two of these topics on the Content Marketing Spectrum, Branded Content and Native Advertising. Melanie, who in my mind is the most reliable source when it comes to information on Native Advertising and Branded Content, began her career as a journalism student with an emphasis on investigative journalism. As a budding storyteller, she quickly found the market did not have a lot of opportunity for a journalist. Not letting this stop her, she made her way to the Huffington Post, where she got her start in Branded Content and Native Advertising. After HuffPo, Melanie landed herself at the New York Times, where she worked with the team that is now kno