The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Cold emails are a hallmark of modern selling, yet many salespeople don’t include the correct information to yield the right results. In today’s episode of The Sales Evangelist, Donald is joined by content expert and sales professional Luke Charlton to learn how sellers can write better cold emails to see more success. How can sellers write better emails? When you start sending people new information, many notice the open rate drop markedly after a few weeks. People lose interest. That led Luke to question what media kept people’s attention - streaming, social media, film, and television. He realized that to get people to read his emails, he needed to make them more entertaining. Luke’s three tips for better email writing: When you tell a story, it doesn’t necessarily have to be personal. Instead, it could be something that sparks emotion in you.  What’s the lesson of the story? Whether it’s about sales, dating, or how to pick something for dinner, there should be a derived lesson from the story. Once the l