Fails and Fixins
The North Face
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:13:11
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Sinopsis
When a popular outdoors brand like The North Face makes a bad marketing decision it can affect how its perceived by loyal customers. Even worse, it can affect how potential future customers make decisions. This episode looks at a recent misstep made by Leo Burnett Tailor Made in an attempt to get The North Face on top of Google search results. Produced by Digital Buzz Hosted by Dave Plough