Fails and Fixins

In the beginning of the internet era no one knew identity theft was a thing. LifeLock made it their business, literally, to ensure everyone know of the dangers presented online and that they could protect their subscribers. To illustrate this point, CEO Todd Davis took one of teh biggest, least thought out, gambles in modern marketing. On this podcast exclusive episode of Fails and Fixins we look back on what he did and why it was a bad idea. Produced by Digital Buzz Hosted by Dave Plough