Fails and Fixins
Volkswagen's Dieselgate Dilemma
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:13:13
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Sinopsis
The Volkswagen Jetta won "Green Car of the Year" in 2009. In 2015, VW's entire line of "clean diesel" engines had been recalled for breaking EPA emission regulations. In this episode we look at how Volkswagen mishandled this crisis communication and how they could have done better. Produced by Digital Buzz LLC Hosted by Dave Plough