The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

To some people, building outreach sequences for prospects is easy. However, for most people, that isn’t the case. In today’s episode of The Sales Evangelist, Donald is joined by the co-creator of the Money Sequence, Miranda Morrison, to explain how she built a sequence that doubled engagement upon implementation. Sequencing, especially in tech sales, is critical. Before the money sequence, Miranda’s company had email segmentation for many audiences depending on their interests, position, and what information would be most pertinent to them. What made it successful was the combination of ‘spray and pray’ with highly personalized and individualized approaches.  Personalizing later in the sequence (by reference to an article or important piece) shows a degree of research that is most effective without spending too much time. Personalization at scale is the best approach. However, there are times a more personalized email is more appropriate, which is often later in the sales cycle. What metrics were they focus