Dos Marcos

Pulling the belt buckle tighter on marketing heading into a recession is the worst idea.    In fact, it could be the final nail in your coffin if your business is already on the struggle bus.    In this episode, Quinn and Kinsley discuss retail behavior during an economic downturn both on the part of the consumer and the retailer.  According to Quinn, if everyone else has slowed down and their voice shrinks... that means there's less noise in the market...[a]nd if that slows down and you're the one powering through that, then you're breaking through less clutter than you were before."   But don't just take their word for it. Mark and Mark cite to some pretty heavy hitters (ahem, Harvard Business anyone?) who are doing market analysis.    Dos Takeaways:  1. Learn how grab more marketshare in a downward economy; and 2. Determine what will help you emerge as a powerhouse. --- Send in a voice message: https://anchor.fm/mattresspodcast/message