Maximize Your Social With Neal Schaffer

Social Business: A New Definition. Let me explain my perspective on the evolution from social media as an independent form of media to how it might impact your business, and thus what social business means to your company.Key Highlights[00:23] Social Business Defined[01:12] The Traditional Definition of Social Business[01:43] My Definition of Social Business[02:00] How I Began My Social Business[02:43] What I Provide Companies That Need To Be Consulted[04:04] One of My First Clients[04:34] My AHA Moment[06:07] Think Outside The BoxNotable QuotesIn essence, I realized that companies needed to be consulted, and I needed to provide them the following two things. Number one is strategy, and number two is education.Education really starts at the top with the executive team and working our way down, I needed to make sure that my clients were up to speed as quickly as possible as to what was possible on social media. What were the best practices? In other words, how can I best replicate my knowledge and really give

Does Facebook Graph Search matter to your business in the here and now? A look at the importance of sticking to present technology in your social media strategy.Key Highlights[00:22] Social Media Here And Now[01:30] The Facebook Graph Search[01:43] How Facebook Graph Search Can Affect How We Use Facebook[02:29] The 2 Things Facebook Graph Search Hinges On[03:08] The Question On Data[03:40] My Advice on Maximizing Social Media Presence[04:49] Understanding The Need for a Historical Perspective[05:39] Try To Avoid The NoiseNotable QuotesFrom an inbound perspective, there is the potential that the more likes we have on our business page, from relevance consumers or potential clients, and the more engagement that we have from them, the higher that's our company, or more prominent that our company will appear and more search results.On the other hand, from an outbound perspective, we can now use the search engine potentially, if it is implemented the way they say it will be to find out more information, more

Welcome to the first episode of my podcast! This will tell you why I launched my podcast, which at the inception was called the Social Business Unplugged podcast. I also want to share with you how a podcast can feed into an inbound marketing strategy.Key Highlights[00:31] Why Social Business Unplug?[01:02] The Idea of Podcast[02:14] You Can't Do The Same Thing Everywhere Else[03:04] The Idea About My Podcast[06:14] Knowledge Is Power[07:48] It's Always About Becoming Your End CustomerNotable QuotesYou know, the idea of a podcast, there are many, many different ways to speak to people to, for lack of a better word, engage with people, there is video, you have YouTube videos, there's text, you have blog posts, you have books, if you think of content marketing, and all the different ways of providing content, all the different formats, audio is a pretty strong format.And my advice always comes down to, you can't just do the same thing on Facebook, you do everywhere else, you have to have some