Author U Your Guide To Book Publishing

What author doesn't need a website? None in Author U's opinion. Your website is more than just a business card. It's the portal to your publishing empire. And to you, as the author. -What author websites need and others don't. -How to create opt in options to gather names. -Tricks and Tips to engage the visitor. -Learn the MUSTS and MUST NOTS for every website. -Branding on websites are critical. -What homework you need to do before you start on a website. All this and much more ... A fast hour is coming with guest Amber Ludwig, the founder of NGNG (No Guts, No Glory), the creator of hundreds of Author Websites and Book Launches. She and her team create customized websites that glisten in the midst of most. You don't want to miss this hour on Author U - Your Guide to Book Publishing.

What author doesn't need money to fund their book ... research, production and marketing? Would you like to learn about how to get OPM ... other people's money ... to support you and your book? If yes, then Crowdfunding for Authors is for you. That's what this hour is all about. There are over 1000 crowdfunding platforms. We are going to concentrate on the nuts and bolts. -What works and doesn't work. -What's the difference between a flexible and fixed plan. -Identifying the true costs of crowdfunding. -Learn the MUSTS and MUST NOTS to every successful campaign. Authors can raise funds, understand their audience, and self-publish or traditionally publish their work. A fast hour is coming with guest Amanda L. Barbara, Pubslush Vice President. Amanda is the vice president of Pubslush, a global crowdfunding platform only for books. www.Pubslush.com

Want to stand WAY ABOVE the author and book cloud? To become the GO-TO Expert in whatever your topic is and about? Would you like to book speeches that pay you and buy your book? What about consulting that is based on your area of expertise. Would you like to have a platform where readers find you? That's what this week's show is all about. With the crowded field that grows by the hour (maybe we should say minute), being discovered, than buzzed about, should be in the GamePlan of every author. -The new discovery tool: bubbles ... Create book bubbles of your work. The Bublish way. -Movies have the Director's Cut ... you can create the Author's Cut. The Bublish way. -How to get the story ... your story ... floating way above the crowd, yet dropping in so you don't become invisible. The Bublish way. -Branding means being memorable and different. The Bublish way. Book bubbles easily share the story behind the story. The Bublish way. A fast hour is coming with guest Robin Colucci that will make a difference

Want to stand WAY ABOVE the author and book cloud? Would you love to drift in and around a variety of conversations ... being a tad different so you are easily noticeable? Would you like to have a platform where readers find you? That's what this week's show is all about. With the crowded field that grows by the hour (maybe we should say minute), being discovered, than buzzed about, should be in the GamePlan of every author. -The new discovery tool: bubbles ... Create book bubbles of your work. The Bublish way. -Movies have the Director's Cut ... you can create the Author's Cut. The Bublish way. -How to get the story ... your story ... floating way above the crowd, yet dropping in so you don't become invisible. The Bublish way. -Branding means being memorable and different. The Bublish way. Book bubbles easily share the story behind the story. The Bublish way. A fast hour is coming with guest Kathy Meis, the creator of Bublish, a new fun, fun, fun tool that will make a difference in what you do as a mar

All authors need to promote themselves and their books, few do a great job at it ... after this show, they will insider tips with a successful copywriter that will make your words and copy soar. Here's what we are covering during this hour: •What the heck is a Key Message Copy Platform and why your book needs one. •What is the primary advantage of having a Key Message Copy Platform •How you organize and set up a messaging platform •What “sections” do you typically include in a messaging platform •When should you create your messaging platform? Before book? During? After? •What should you really focus on when creating marketing messages for your book •What if you have no plans to write your own marketing materials? Should you still create a messaging platform? •Get copywriting tips that would generally apply to most of your marketing messages •Bonus tip: Info on website copy ... A fast hour is coming with guest Casey Demchak. www.CaseyDemchak.com

It's another year and another morphing in all things social media. Judith will be exploring what platforms work best for authors plus offer some unique twists and turns for the new year. Learn: -inside hot tip for using Facebook. -How to really market with Pinterest and Twitter. -What to expect this year. Joining Judith Briles, The Book Shepherd and author of Snappy Sassy Salty: Wise Words for Authors and Writers, is Georgia McCabe, a social media strategist and specialist for authors globally. Her website is www.GeorgiaMcCabe.com. Another terrific program on Author U - Your Guide to Book Publishing.

What author wouldn't want the "gift" of foreign rights sales?! Learn the insider tips on how to secure them and get "mail box" money coming your way. You've got your book. Now what's next? Marketing and Promotion takes your life over. You can spend a mini fortune or you can learn a variety of strategies to get you and your book out their without breaking your bank account. Learn: -How to track down a foreign rights publisher. -How to negotiate a deal. -What to expect to get paid. Joining Judith Briles, The Book Shepherd and author of Snappy Sassy Salty: Wise Words for Authors and Writers, is Jeff Davidson who has sold over 140 foreign rights deals ... on his own with his books. Another terrific program on Author U - Your Guide to Book Publishing.

You've got your book. Now what's next? Marketing and Promotion takes your life over. Publicity is part of it. You can spend a mini fortune or you can learn a variety of strategies to get you and your book out their without breaking your bank account. Learn: -When should publicity begin for a new book. -What is the most important thing to remember when starting to plan a book/author publicity campaign? -If a book is "old"--are there still PR opportunities? (yes there are!) -Can an author create a DIY campaign? -What does a publicist add to any project? -What are the common mistakes authors make? Joining Judith Briles, The Book Shepherd, is Kate Bandos, the founder of KSB Promotions--handling national, regional and local book publicity campaigns to fit a publisher's specific needs and budget. Another terrific program on Author U - Your Guide to Book Publishing.

You've got your book. Now what's next? Marketing and Promotion takes your life over. You can spend a mini fortune or you can learn a variety of strategies to get you and your book out their without breaking your bank account. Learn: -The must haves for your marketing tool kit. -How to create a promo calendar for the entire year. -Why you need to sign up for MatchBook on Amazon now. -What's new n book promo today. -Ideas for creating author baskets to cross-promote/market your books. -The tools you need to have on your website to get ready for the marketing push. Joining Judith Briles, The Book Shepherd, is Carolyn Howard-Johnson, author of The Frugal Promoter--Carolyn is a goldmine of information on marketing books and doing it without spending a fortune. Another terrific program on Author U - Your Guide to Book Publishing.

You've got your book. Maybe an old book or one's that is not moving. Do you need new ideas to stretch, relaunch, renew or re-purpose a book? Now what's next? -How about your website? Does it need a goose? Get 3 key things to do right now. -Got books that aren't moving? Get ideas to bundle and move them out of your garage. -Are you speaking? Get tips to increase your back of room sales. -Want to modify your book? Get the steps to start the re-purpose today. -Not selling? You may be leaving 2/3 of your book buyers in the cold--here's how to change it. -Do you know the Rule of Pricing? You will know for any new product you create from your book. And much more. Joining Judith Briles, The Book Shepherd, is Bret Ridgway, co-founder of Author Fulfillment services and Speaker Fulfillment Services--Bret is a goldmine of information on moving books, fulfilling/distributing books and re-purposing your books to new products. Another terrific hour on Author U - Your Guide to Book Publishing.

This week on Author U - Your Guide to Book Publishing, Judith Briles invites John Kremer, author of 1001 Ways to Market Your Books and the vision behind BookMarket.com. We will focus on Internet Book Marketing strategies and what authors need to--must do--to support their books. -Relationship marketing is at the core of book success. -How interviews can cross-promote your book. -Why links will keep your book going and going. -Tips on how to get the high traffic bloggers to cheer for you. -As always, much more. Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing.

It’s easy to get confused when it comes to what’s what and who’s who in Intellectual Property and Publishing Law. Not after this edition of Author U – Your Guide to Book Publishing. Here’s what the focus will be: · what is copyright/what does it protect · what is copyright infringement · what is fair use · what is parody · the Google Copyright Litigation; why do authors and publishers care about it Joining Judith will be Jon R. Tandler … an attorney who knows publishing. He’s a partner at Ryley Carlock & Applewhite in Denver CO Corporate, Intellectual Property & Publishing Law. Get ready for a fast moving hour.

When it comes to free tools to promote yourself and your books, The Publicity Hound knows them all. Publicity expert Joan Stewart will share some of the best free online tools she has discovered this year for promoting events like book signings, letting people know where how to find you on the social media sites, and making it easy for YOU to find other people. You will learn: -How the hashtag has become one of the most powerful search and publicity tools on the planet -A tool that "grades" headlines you've written and help you improve them, right on the spot. -A fun tool that lets you create a video of your Twitter profile and tweets, in just a few minutes. And as always, so much more. It's just Judith today ... and she's revealing her latest book: Snappy Sassy Salty: Wise Words for Authors and Writers. Another terrific program on Author U - Your Guide to Book Publishing.

This week on Author U - Your Guide to Book Publishing, Judith Briles will explore children's books--what they need to look like and how to pitch them to stores, libraries as well as create a stellar story time. You will learn: -3 author tips for Key Rules for creating story time at libraries and bookstores for kids. -ID the main book size, word count for children’s books. -How to create a book and author pitch kit for children's books for story time to libraries and bookstores. -Tips on how to create a successful and interactive story time. And as always, so much more. Joining Judith is Amy Collins, CEO of New Shelves Distributions--Amy is a goldmine of information on marketing books and getting them into bookstores--her insights to how and when to sell kids books as well as create a story time that kids, parents, librarians and bookstores rave about will have you cheering as well. Another terrific program on Your Guide to Book Publishing.

This week on Author U - Your Guide to Book Publishing, Judith Briles will explore book celebrations--as in yours. Have you thought about how you are going to tell the world about your book? Share in its birth with friends, family and strangers? Sell books and begin to build roots within your followers? You will after this show. You will learn: -15 key tips to create a stellar celebrations. -Ideas for getting sponsors for your event. -How to promote to bring in the public. -How to share the news with local celebrities. -How to gather more names and build an expanding author fan network -And fantastic ideas to get a retailer involved, support your favorite cause and money to you too! And as always, so much more. It's just Judith today ... and she's revealing her latest book: Snappy Sassy Salty: Wise Words for Authors and Writers. Another terrific program on Author U - Your Guide to Book Publishing.

This week on Author U - Your Guide to Book Publishing, Judith Briles will explore the Influence Factor... how authors can build it for themselves and their books. Digital influence is growing ... you as an author need to be tuned in and tuned on! Your take-aways include: -What is Klout and why you should care? -What about this thing called Kred? -Author tip: how to feed the #Klout beast daily to skyrocket you and your #book influence factors. -Savvy #author tips to create advocate #marketing for your book. -How to boost your score when it goes limp. -What steps you need to take first to get the attention of the SEO world and attract Klout. -What are the key Klout factors--what counts, what doesn't. -There are over 12 billion data points--only 400 key areas--what counts? Joining Judith will be Terry Brock, the author of the newly published Klout Matters: How to Engage Customers, Build Our Digital Influence and Raise Your Klout Score for Success! In this fast pace, yet very hands on session, you will come

This week on Author U - Your Guide to Book Publishing, Judith Briles will explore getting your books in all the non-traditional places. It takes a lots to promote and market a book ... and finding the right spot to sell your books besides the obvious is always a supreme challenge. No more. Judith will have Brian Jud, a master in specialty and promotional type of sales. After all, who would thought that a bag of dog food could sell 200,000 copies of a book? Your take-aways include: -Where the buyers of your book are. -ID which ones are the right fit for your book. -How to determine the costs and get paid. -How can you keep repurposing your book into different segments. -How to follow consumer trends -How to deep dive into your tarket area. Joining Judith will be Brian Jud, the CEO of Book Marketing and the Executive Director of APPS. In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of book promotion and marketing.

This week on Author U - Your Guide to Book Publishing, Judith Briles the creating of book covers and branding. It takes a lots to get the author and his or her book out there. It starts with the book cover and many cases. Your take-aways include: -Learn the elements of branding with your cover. -ID which covers work best with each genre. -How to determine the costs. -How to carry your theme through your website and all marketing material. -How much time to allocate for the create of your cover. And of course, much more! Joining Judith will be Kathi Dunn, the CEO of Dunn-Design. In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of book covers--both creating and how to use them in your over all branding.

It takes a lots to promote and market a book ... and have a Book Award may just add the right spice to your mix. Book awards are part of your marketing budget. Some are great to have... others are worthless. Your take-aways include: •Learn what Book Awards can do for you and your book. •ID which ones are the right fit for your book. •How to determine the costs. •How to market your award once you win one. •Timelines and submission deadlines are critical. Joining Judith will be Ellen Reid, the CEO of the Indie Excellence Book Awards and the Beverly Hills Book Awards. In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of book promotion and marketing.

This week on Author U - Your Guide to Book Publishing, Judith Briles will explore crowdfunding for authors. It takes a village to create a book … and money. Money for editing; money for cover design; money for interior design and layout; money for marketing; money for publicity; money for printing books; money for education to become a savvy author; money for … Yes, it takes money. Thousands of dollars. Unless you have plenty of money to fund your book; an awesome friend or relative that loves what you do and is glad to write checks to support you and your journey; or you win the lottery … you need to noodle ways to underwrite your book project(s). CrowdFunding is a way to get money … other people’s money that comes to you as a “gift.” Oh, you will pay taxes because you will report it as revenues … but you don’t have to pay it back. That’s a Happy Dance for we authors. Your take-aways include: -Learn what CrowdFunding is and how it can work for you. -IDing which source to use and how it works and h