Art Marketing Podcast: How To Sell Art Online And Generate Consistent Monthly Sales

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 111:18:08
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Sinopsis

Art marketing strategy, tactics, tips and FOCUS.

Episodios

  • The Coffee Shop Test: Why Your Social Media Is Failing

    09/02/2026 Duración: 30min

    If you sat down with a stranger at a coffee shop, you'd never just say "art, art, buy my art" for 30 minutes. So why is that your entire social media strategy? In this episode, Patrick breaks down why most artists and photographers are failing on social media — and it has nothing to do with the algorithm. It's because you're one-dimensional. All art, no human. In 2026, AI can fake everything on a screen. The only thing it can't fake is you. Your story, your scars, your weird hobbies, your real life. That's the competitive advantage now. In this episode: The coffee shop test — would you talk to yourself the way you post? Why Van Gogh's paintings didn't sell until his personal letters were published Brian Chesky (Airbnb CEO) on why "the opposite of artificial is real" The freeway analogy — why 95% of your content lands in one lane How to stop hiding behind the canvas (or the lens) Why AI makes your authenticity more valuable, not less "We're not anti-AI. We're just pro human." If you struggle with telling you

  • 4 Prompts That Pull Your Story Out (Even If You Think You Don't Have One)

    02/02/2026 Duración: 19min

    A listener said their life isn't dramatic enough for a story. This episode proves them wrong — with 4 AI prompts you can try today. Every artist has a story. Hopper painted his loneliness. Morandi painted the same bottles for 40 years. Your story doesn't need to be dramatic — it needs to be yours. These 4 prompts use AI to interview you, pull your story out, and save it so every caption, bio, and email already knows who you are. In this episode: Why you can't see your own story (and why that's normal) Real artists with "boring" lives who became legends 4 copy-paste prompts to pull your story out How to save your story as a context file Prompt 1 — The Origin Story Interview: I'm an artist and I need help discovering and articulating my story. I want you to interview me — ask me questions one at a time, wait for my answer, then ask a follow-up that digs deeper. Start with how I got into art. Don't accept surface-level answers — if I say "I've always liked drawing," ask me WHEN and WHERE and WHAT I was drawing

  • Context is Still King. If You Use It.

    27/01/2026 Duración: 28min

    The most powerful skill you can learn in 2026 isn't Photoshop or marketing — it's typing what you want into a chatbot. Here's how to actually make AI work for your art business. Most artists get garbage results from AI because they skip one critical step: context. In this episode, I break down exactly how to create context files that turn generic AI into your personal assistant — plus a prompt that lets AI interview you to build the file automatically. In this episode: Why AI gives you garbage answers (it's blind, not dumb) The 15 context files every artist should consider building The meta move: using AI to create your context files Where to save them in ChatGPT, Claude, and Gemini The habit that changes everything The "Interview Me" Prompt — copy and paste this into any AI: I want to create a context document about my art business that I can use with AI tools. Interview me by asking one question at a time. Cover these areas: Who I am as an artist (background, medium, style). Who my customers are (demograp

  • The January Reset: One Metric, One Goal, One Plan

    17/01/2026 Duración: 25min

    INTRO It's January. Everyone's planning. But most artists are tracking the wrong numbers—followers, likes, email subscribers, website traffic. In this episode, we cut through the noise and focus on the ONE metric that actually predicts everything else in your art business: new customers acquired per year. We'll cover: Why this single number matters more than anything else The "lineup problem" that keeps most artists stuck at 7-8 customers per year The 10x challenge: compete against your 2025 self, not other artists The compounding math that turns 70 customers into 1,500+ over 10 years Why "tending the garden" is the marketing shift you need to make A copy-paste AI prompt to build your entire 2026 plan in minutes THE PROMPT Copy and paste this into Art Helper, ChatGPT, Claude, Gemini, or Grok: I'm an artist planning my 2026 business growth. Help me create a customer acquisition plan. Here's my data from 2025: - Number of NEW customers acquired: [X] - My current product lineup: [list what you sell -

  • The Artwork Didn't Change. The Story Did.

    09/01/2026 Duración: 23min

    In 2026, everything is fake — fake content, fake influencers, fake engagement. But here's what's always been true: story is what takes "not selling" to "selling." Van Gogh died unknown with 900 paintings worth nothing. Frida Kahlo was overshadowed by Diego Rivera for decades. The Impressionists were literally mocked. Same artwork. Different story. In this episode, we look at what changed — and how you can apply the same framework to your art in the age of AI. Links Mentioned: Lulu Meservey's "Standing Out in 2026" The woman who turned Van Gogh from worthless to $10 billion

  • Artist Terry Sauvé

    10/12/2025 Duración: 01h01min

    Northern California oil painter Terry Sauve joins the Art Marketing Podcast to share how she's crushing it in what many are calling a tough economic year. Terry breaks down her path to a record-breaking $276,000 in    sales — including $28,000 from her website alone and $23,000 in print sales. She talks about starting over at 29 after her mom said "I always thought you'd be an artist," training at the Academy of Art in San Francisco   with masters like Brian Blood and Craig Nelson, and the slow-and-steady grind that replaced her decade-long wait to "be discovered." Terry gets real about selling $25 matted prints that brought tears to collectors'   eyes, saying yes to more shows during uncertain times, and why the path to success isn't a meteoric rise — it's doing "the next right thing" over and over again.   ---   Links Mentioned   - https://superwhisper.com/ — AI-powered voice-to-text for Mac & iPhone. Offline, private, and works anywhere you type.   - https://willowvoice.com/ — Voice dictation that actu

  • Artists: The Hogans

    21/11/2025 Duración: 35min

    In this episode, we sit down with the creative powerhouse couple Jency and Aaron Hogan, who've built a thriving art business from their Louisiana home. Discover how these two artists balance their individual creative practices while supporting each other's artistic journeys. From Jency's vibrant mixed media paintings that explore themes of mental health and personal growth, to Aaron's stunning wildlife photography captured across the country, learn how they've created a sustainable creative life together. Connect with The Hogans:

  • The Instagram DM Feature That Automates Your Artist Marketing (While You Sleep)

    14/11/2025 Duración: 28min

    ou know how sometimes you discover something so powerful, so game-changing, that you almost want to keep it to yourself? That's exactly what I've been doing with today's topic. But recent developments have made it impossible for me to stay quiet any longer. Look, if you're an artist who's tired of posting on Instagram and feeling like you're shouting into the void... if you're frustrated with how hard it is to get people to actually click that link in your bio, or start a real conversation, or – heaven forbid – give you their email address... then you need to hear what I'm about to share. Ok, This is the link so you can experience whats possible inside of the ManyChat flow.  Bonus... you will also get a free Instagram Audit out of the deal. https://ig.me/m/art_storefronts?ref=w46857600 Youtube Links I found that explain this feature https://www.youtube.com/watch?v=LgXkOQQExOA&pp=ygUVbWFueWNoYXQgaWcgZm9sbG93ZXJz https://www.youtube.com/watch?v=afYr7eQJ21w  

  • From Spam to Priority: The Email Strategy Nobody Talks About

    07/11/2025 Duración: 23min

    Your emails are landing in spam. Or worse—the promotions tab where they go to die. You've tried everything: better subject lines, different send times, smaller segments. Nothing works. But here's what nobody's telling you: Gmail doesn't care about any of that. They care about replies. And today, I'm showing you exactly how to get them 100+ Email Reply Ideas - your sandbox https://blog.artstorefronts.com/wp-content/uploads/2025/11/100-Email-Reply-Questions-for-Artists.pdf Get an Instagram Audit - I will be sure to be gently https://arttipsdaily.com/instagram   Speech to Text Ai Apps - take the voicepill & you will never look back Wisper Flow - most call it "Flow" https://wisprflow.ai/ Willow https://willowvoice.com/  

  • From Inbox to Income: Q4 Email Strategies for Creatives

    03/10/2025 Duración: 23min

    Here's an engaging episode intro for your podcast show notes: Episode Intro: Q4 is coming fast, and just like elite surfers who train all year for that monster swell, creative entrepreneurs need to be ready when the holiday buying season hits. But here's the thing – while those surfers need to maintain peak physical condition year-round, your marketing prep is actually much simpler (and thankfully doesn't involve cold plunges or giving up carbs). In this episode, we're diving deep into the one marketing channel you actually own and control: your email list. While social media algorithms can throttle your reach and platforms can change their rules overnight, email remains the steady workhorse of creative businesses – if you know how to use it right. We'll cover the essential "Great Email Roundup" (hint: you have way more email addresses scattered around than you think), why getting people to reply to your emails matters more than you realize, and how to tastefully reach out to friends and family without feeli

  • Artist Kristin Harvey

    12/09/2025 Duración: 47min

    Coming up on today's Art Marketing Podcast, I'm talking with Kristen Harvey - an artist who went from designing video games for Sega to hand-making greeting cards that essentially run her local Arizona market. Not prints, not originals - greeting cards. She's cellophane-wrapping each one, taking custom orders from shops, running what amounts to a mini factory from her studio. And here's the kicker: she charges $3 wholesale because for her, it's not about the card money - it's advertising. She worked full-time for five to six years while building her art business on farmer's market tables that cost twenty bucks. Now she's teaching sold-out intuitive painting workshops where people aren't learning to paint like her - they're learning to find their own authentic voice. What really got me was her Instagram strategy. She paints at night (because of course she's a night owl) and records it, then people wake up to see what she created while they slept. It's this whole community ritual. But she won't go live because

  • Artist Karen Payton

    29/08/2025 Duración: 37min

    Fabric artist triples revenue to $25K using one Instagram hack after losing 3,000 followers overnight Karen Payton lost her Instagram following but discovered Facebook groups were her goldmine. She shares how pivoting to the Grateful Dead niche, embracing custom commissions, and nurturing superfans built her $25K/year fabric art business. Key Topics: - The Instagram hack that forced a profitable pivot - Song commissions: Turn lyrics into best-selling art - Building superfans who share every post for 2+ years - Why "it's supposed to be hard" is actually good advice - From $9K to $25K using Facebook groups strategically Guest: Karen Payton, Fabric Artist (@karenpayntonartist) Timestamps: 00:00 The 3-year grind reality check 02:33 What is fabric art? (recycled clothing technique) 07:40 Art Storefronts as your "bandmate" 10:42 The long game mindset shift 14:56 Instagram hack disaster becomes opportunity 18:53 Custom commission breakthrough 23:02 Free contest generates $3K commission 27:07 Nurturing 5 superfans i

  • Voice Prints, Q4 Prep, and a Brand New Podcast with Hava

    22/08/2025 Duración: 56min

    Hava shares her experiences with our new product, Voice Prints, and how it has transformed her approach to creating content, from artist statements to social media posts. We explore the importance of leveraging AI tools to streamline her workflow, especially as she prepares for the busy Q4 holiday season. Hava reveals her strategies for promoting her art, including her popular beta fish calendar and seasonal products, while also emphasizing the importance of connecting with her audience authentically. We also discuss her new podcast, "I Love Your Stories," where she engages in conversations with artists and creatives from various fields. Hava highlights the theme of transformation and pivotal moments in her guests' lives, showcasing how challenges often precede breakthroughs. Throughout our conversation, Hava's passion for her art and her commitment to building a community of support among artists shine through. This episode is packed with insights on creativity, marketing, and the power of storytelling in th

  • Why Your Art Isn't Selling on Instagram (And It's Not What You Think)

    20/08/2025 Duración: 36min

    Lets dive into why your art might not be selling on Instagram and how to turn that around. Discover the importance of showcasing your personality alongside your artwork to connect with potential buyers. Learn actionable strategies to enhance your Instagram presence and maximize your reach this holiday season. Whether you're an emerging artist or a seasoned creator, this episode is packed with insights to help you thrive on the platform. Tune in and start transforming your Instagram strategy today! (00:00) - Introduction: Why Your Art Isn't Selling on Instagram (05:30) - The Importance of Instagram for Artists (10:00) - Live Streaming as a Marketing Tool (15:00) - The Role of Personal Connection in Art Sales (20:00) - Understanding the Instagram Algorithm (25:00) - The Need for Diverse Content (30:00) - Call to Action: Posting Beyond Your Art (35:00) - Conclusion: Preparing for a Successful Q4 ArtHelper Instagram account https://www.instagram.com/arthelperai/ Keep up with the latest https://linktr.ee/artmark

  • Photographer Court Whalen

    14/08/2025 Duración: 57min

    Join me in an inspiring conversation with Court Whelan, a multifaceted photographer, podcaster, and conservationist. Court shares his journey from a pivotal internship in Belize to guiding eco-tours around the globe, all while capturing the beauty of nature through his lens. Discover how he blends his passion for photography and conservation, the challenges of the travel industry, and his strategies for growing his art business. Whether you're an aspiring photographer or a nature lover, this episode is packed with insights and inspiration! (00:00) - Introduction to Court Weyland (05:30) - The Journey into Photography (10:00) - The Evolution of Photography Skills (15:00) - The Role of Gear in Photography (20:00) - The Importance of Culling and Editing (25:00) - Building Relationships with Clients (30:00) - Transitioning to Print Sales (35:00) - Future Plans and Sustainability (40:00) - Marketing Strategies for Q4 (45:00) - The Power of Photo Books Court's Website https://shop.courtwhelan.com/ Court's Instagr

  • Context is King: Stop Having First Dates with ChatGPT Every Time

    30/07/2025 Duración: 35min

    Explore with me the crucial role of context in maximizing your experience with AI tools like ChatGPT. Discover how to transform your interactions from mundane to remarkable by leveraging techniques like prompt chaining and context engineering. Whether you're an artist looking to enhance your social media presence or simply curious about AI, this episode provides actionable insights to elevate your creative marketing strategies. Tune in and learn how to make your AI experience not just cool, but truly impactful! (00:00) - Introduction: Context is King (05:30) - The Aha Moment: Time to Wow (10:00) - Understanding Context in AI (15:00) - Prompt Engineering Basics (20:00) - Prompt Chaining Technique (25:00) - Leveraging Source Files for Context (30:00) - Voice Prints: Personalizing AI Responses (35:00) - Preparing for Q4: Maximizing AI for Sales Voice Print Application https://docs.google.com/forms/d/e/1FAIpQLSe45FbcdX6JyjEh4JWoJA9slu1ecOe0OWYLez_9dhGwWFIzEA/viewform?usp=header Steal These Prompts (episode) ht

  • Ready, Set, Q4: Your 70-Day Art Sales Bootcamp

    23/07/2025 Duración: 21min

    Get ready for Q4, join us as we dive into a 70-day art sales bootcamp, discussing the importance of effective frequency and how to prepare your marketing strategy for the upcoming holiday season. From balancing your time between creating and marketing to optimizing your pricing and leveraging social media, we cover essential tactics to ensure your art business thrives. Don't miss out on valuable insights and actionable tips to make this Q4 your best yet! (00:00) - Introduction to Q4 Preparation (05:30) - The Importance of Effective Frequency (10:00) - Economic Outlook for Q4 (15:00) - Housekeeping for Q4 (18:00) - Marketing Strategies (21:00) - Conclusion and Call to Action ArtHelper Instagram account https://www.instagram.com/arthelperai/ Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon code which is POD.  This will give you a free month of the Pro plan that has all the bells and whistles: https://www.arthelper.ai/

  • Artist Scott Westmoreland

    22/07/2025 Duración: 47min

    Meet Scott Westmoreland, a talented Southern California-based artist with a rich background in the entertainment industry. Scott shares his journey from performing on Broadway to becoming a successful fine artist, discussing the challenges and triumphs of transitioning from corporate work at Disney to independent artistry. Discover his insights on the importance of creativity, the evolution of art marketing, and the impact of AI on the art world. Whether you're an aspiring artist or simply love art, this conversation is packed with valuable lessons and inspiration! (00:00) - Introduction to Scott Westmoreland's Journey (05:10) - Scott's Background and Artistic Evolution (10:20) - The Shift from Disney to Independent Art (15:30) - Navigating the Art Selling Landscape (20:40) - Licensing Agreements and Challenges (25:50) - Teaching Art and Inspiring the Next Generation (30:00) - The Importance of Marketing and Building a Collector Base (35:10) - Advice for Emerging Artists (40:20) - Thoughts on AI in Art Scott

  • Consistency, Motivation and Copilot

    20/06/2025 Duración: 47min

    Join us in this episode of the Art Marketing Podcast as we dive into the crucial topics of consistency, motivation, and the importance of having a co-pilot in your creative journey. Discover staggering data that reveals how consistent marketing can dramatically impact your art sales, regardless of your current success level. We discuss the challenges artists face in maintaining consistency and share actionable insights to help you overcome self-doubt and get your work seen. Whether you're a seasoned artist or just starting out, this episode is packed with valuable strategies to elevate your marketing game and boost your sales. (00:00) - Introduction to Consistency and Motivation (00:50) - The Importance of Consistent Marketing (02:30) - Introduction of Co-Pilot Service (04:30) - Data Insights on Marketing Consistency (07:00) - Sales Trends for Consistent vs. Inconsistent Marketers (10:00) - Psychological Barriers to Consistency (12:00) - The Gallery Analogy (15:00) - The Role of Automation in Marketing (18:0

  • Confidence, Summer Selling Season, and Ai changing everything

    19/06/2025 Duración: 35min

    In this episode of the Art Marketing Podcast, Nick and Pat dive deep into the ever-present challenge of confidence for artists and entrepreneurs. They discuss the importance of maintaining momentum during the summer selling season and how to leverage AI to enhance your art business. With practical tips and insights, they encourage listeners to take action, embrace new technologies, and prepare for the upcoming art selling opportunities. Tune in to discover how to boost your confidence and maximize your art sales this summer! (00:00) - Introduction and Overview (00:10) - The Reality of Confidence (05:30) - Summer Selling Season (10:00) - Importance of Marketing During Key Selling Times (15:00) - Leveraging AI for Artists (20:00) - Becoming the Conductor of Your Art Business (25:00) - Closing Remarks and Call to Action ArtHelper Instagram account https://www.instagram.com/arthelperai/ Keep up with the latest https://linktr.ee/artmarketingpodcast\ Signup for a free account on ArtHelper and use my jazzy coupon co

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