Uncomplicate Your Business

Creating an action plan for your small business can feel overwhelming. This post breaks down three specific ways to help you rethink goal setting for good.   RachealCook.com/episode29

We’re in the home stretch of 2016, so it’s natural to be looking ahead. But before you make even one new resolution for your biz, it's best to press pause, look backward, and do your Year in Review.

More and more working women are stepping away from the corporate ladder, and instead blazing their own path into entrepreneurship. How can you make sure to achieve all the success you want while working for yourself?

In this episode, Racheal shares a very special email and invitation she received from fan Shannon Siriano Greenwood to attend an annual Thank You Party, and the surprising impact that gratitude practices can have in your business!

For every single offering that you have, there is an amount of time, energy, and complexity that you commit to in order to bring that offering to your clients. Putting it simply? A degree of stress is involved. By understanding your Stress to Dollar Ratio, you can better prioritize your offerings, market you business, and lay the groundwork to provide more value with less stress.

In this episode of Uncomplicate Your Business, I'm sharing my year long journey {it's almost complete!} to a huge rebrand, why it was so darn expensive, and my top 5 lessons that you can take away without spending a penny.

We're back! And the Get Fired Up & Focused Podcast is getting a makeover. In this episode, I'm kicking things off with a peek behind the scenes of this podcast evolution into Uncomplicate Your Business and sharing what's coming in this weekly podcast!

It's so exciting and bittersweet that you've wrapped up The Fired Up & Focused Challenge. I know you've experienced a TON of growth, not only in your productivity and biz skills, but in flexing those CEO muscles!Just because the challenge is over, doesn't mean that growth stops.Consider this challenge the launching pad. And I'm here and ready to help you take your biz to new levels in the coming months {and years}!As you float down from your Fired Up & Focused high…:: Your final challenge! What was the BEST a-ha-OMGosh moment of the Challenge, for you? What surprised you the most? Come and share it with the official Fired Up & Focused Challenge Facebook Group; join us at firedupandfocused.com.:: Send me feedback {lovebombs welcome too!} so others can know what to expect from the Fired Up & Focused Challenge!:: And finally, if you haven't yet, please take a minute to rate and review the Podcast. I've heard it makes a difference in iTunes, but more importantly,

The heart-centered entrepreneur’s dilemma:: How do you let people know how awesome you are without coming off like an arrogant, egotistical, megalomanic? Love your community, and THEY will let EVERYONE know!

So most business "gurus" say that you should stair-step your offerings so that people gradually buy into bigger more high value services/programs. Your time and your people’s time is worth more than that! Today is all about helping your dream peeps put a ring on it by delivering an amazing IFO {Irresistible Free Offer}.

We modern entrepreneurs are often uncomfortable with traditional marketing tactics. Even after understanding the psychology behind why scarcity + urgency work, these strategies may not resonate with you. Resonance is key. Today’s challenge will help you find your Entrepreneur Sweet Spot Theme: YOUR key to resonating with your perfect-for-you audience and dream clients.

I’m taking you straight to an inspiration of mine today, someone who cuts to the chase on making marketing a MINDFUL + ETHICAL conversation between you and your community. The best part? You’re probably well-practiced in mindful marketing and may not even know it!

I know you entrepreneurs have tons of new ideas swimming around... and trying to figure out the RIGHT idea to start with can feel overwhelming. Paralyzing even. That's why I'm giving you a simple framework to figure out which idea is the RIGHT idea for right now!

This challenge is an introduction to The Business Sweet Spot Method {which we dive DEEP into inside CBD}. The questions may seem simple enough - but it's the nuances of each core element of your Business Sweet Spot that help you stand out from your peers! A hobby is 100% about YOU... but if you're gonna be in business, it's 100% about the unique value YOU OFFER to your peeps!

Sometimes, our successes in business stack so high that we prepare ourselves for a fall, and an irrational fear of failure can grip us so hard that we end up sabotaging ourselves. With the right mindset of always being open to opportunity, success, and the light your work is bringing into the world, you can prevent upper limits from ever overshadowing your accomplishments!

Today's challenge is one of my absolute FAVORITES that has made a huge impact on my own relationship with money. The first step to creating a CEO mindset around money doesn't have to be painful, shaming, or overwhelming. It can start with awareness, gratitude, and an incredibly simple daily practice.

If you want to create more ease and less stress in your business, you'll love today's perspective on living into your painted picture without stressing over all-or-nothing goal setting.

Now that you're FIRED UP about your biz... it's time to get LASER FOCUSED. Us entrepreneurs... we are idea machines. But when you're not wearing your CEO hat, you can spin out into idea overload and getting distracted by shiny new ideas at every turn. If you want to create a profitable + sustainable business, it's time to focus your attention to the ideas that will help your business move in the direction of your dreams.

Are you running your biz…or is your biz running you? I know LOTS of entrepreneurs resist creating systems because they feel like they need more flexibility…but the truth is when there aren’t systems to support you, you get in your own way. You become the bottleneck, and your biz starts to run you. Learn what systems you can create NOW to streamline and simplify your biz.

How EASY is it to work with you? Are you asking peeps to jump through a million hoops to book an appointment? Do you find yourself chasing after clients so you can get paid? Are you on top of how many sessions clients have left or when their next payment is due? You can duct-tape it all together -- or you can upgrade your client experience.