Breakthrough Pt Marketing Podcast With Chad Madden

Ryan Payne, Wealth Advisor, on Systematic Wealth Building for Healthcare Entrepreneurs, Common Pitfalls in Financial Planning and Achieving Financial Independence.

Matthew Vanderkooi is a practice owner and the co-founder of SolveGlobal — a group that helps organizations connect employees to conservative care solutions. Matthew discusses trends and opportunities in private practice PT and shares how to set up a direct-to-employers program. Want to learn more about SolveGlobal or connect with Matthew? Visit solveglobal.com or contact him directly at mattv@solveglobal.com. How would you like a free strategy call with a practice growth expert at Breakthrough? Learn more at

In this live Q&A with practice owners, Chad talks through how he’s thinking through making up revenue from low reimbursements. He shares strategies like: -What cash pay services are working today -How to think through increasing revenue per patient -The importance of reactivating past patients He also answers questions from the live audience, such as: -How are people managing high demands for salaries without reimbursements changing? -What do you do if you have a slow office and seems nothing is working for you? -What are some effective and consistent marketing strategies To learn more, visit: https://info.getbreakthrough.com/may2023 For a very limited time (until April 3rd), you can get 50% off the ticket price. Use code LIVE2023 for 50% off until midnight on April 3rd.

Doug Adams, CEO of RunDNA discusses how 3D technology can elevate the running community and what research says. Tune in to learn about this cash-based revenue stream that can help patients in the running community.

Dr. Jason Sonners is the Founder of HBOT USA, an organization that is paving the way for hyperbaric oxygen therapy to become a well-understood and easily accessible tool for patients and providers. He is also the author of Wellness to the Core: Be Fit, Be Nourished, Be Balanced Beyond the Limitations of Traditional Medicine and Oxygen Under Pressure: Using Hyperbaric Oxygen to Restore Health, Reduce Inflammation, Reverse Aging and Revolutionize Health Care In this episode, Chad shares his own personal experience using hyperbaric oxygen therapy. Dr. Jason Sonners explains what it is and how to implement it into your practice as a cash-based service. He also shares the latest research on the medical benefits and contraindications. Interested in learning more? Check out these resources: HBOT USA: www.thehbotcourse.com Follow HBOT USA on YouTube: youtube.com/@HBOTUSA Follow HBOT USA on Instagram: @hbotusa You can find Dr. Sonners' books on Amazon. How would you like to join Chad and dozens of other lik

In this special episode, Chad Madden invites you to join him and dozens of other practice owners at Madden PT Headquarters for Breakthrough LIVE! You'll learn: -How to train your front desk to handle objections and book more plans of care -How to have difficult financial conversations with patients -How to run workshops and turn 100% of attendees into patients -How to package and sell cash services to your existing patients and attract new ones And much, much more. You can learn more and register at this link: https://bit.ly/3YBqTvt For a limited time, use code LIVE2023 for 50% off your ticket.

In this recorded webinar, Chad Madden co-presents with Tyson Wigfall, Head of Marketing at Breakthrough. They discuss the most common mistakes they’ve come across in their years of working with hundreds of private practice owners. Whether you’re hiring new clinicians, planning to open a new practice, or looking to hit your revenue goals, this episode is for you. Tune in to learn the do’s and don’ts of scaling your practice. ------ How would you like to see what a Patient Demand System could look like in your practice? Request a free growth consultation at getbreakthrough.com/podcastoffer

Dr. Miles Bodzin is a chiropractor and CEO of Cash Practice Systems. In this episode, Miles discusses: -His experience as an early pioneer of health and wellness -The importance of patient retention -A formula for retaining patients, called the 4 F's of Retention For more from Dr. Miles Bodzin and the Cash Practice, check out these links: cashpractice.com thecallingmovie.com loyalpatientjourney.com ------------------------------ Are you interested in joining Chad for the next Q&A Live? In March's call, we're discussing ways to make up lost revenue from low reimbursements. To sign up, visit: info.getbreakthrough.com/grow-practice-qa-wbn

Your past patient list is one of your most valuable practice assets. In this episode, Chad talks with a live audience of practice owners about proven methods for increasing revenue by getting past patients back into the clinic. He answers questions like these from the audience: What email platform do you use to be HIPAA compliant for sending newsletters and offerings? Would a weekly email campaign be overbearing to recipients and lead to unsubscribes? Do you have any advice for things you wished you would have done prior to moving your clinic location? This episode is a must for anyone looking to drive more visits from past patients. How would you like to join the next Grow Your Practice Live Audience Q&A? The conversation takes place on the first Tuesday of every month. The topic we're focusing on in March is how to make up lost revenue from low reimbursements. To join us, register here: https://info.getbreakthrough.com/grow-practice-qa-wbn

Chad talks with Host of the PT Pintcast Podcast, Jimmy McKay. Jimmy shares: -How he got started in podcasting -7 questions for good communication -His philosophy on communicating the value of physical therapy Want to hear more from Jimmy? Check out the PT Pintcast at www.ptpintcast.com or listen in to his favorite episode ever: https://www.ptpintcast.com/2016/03/19/ep-61/amp/ ------------- Are you looking to grow your practice? Click here to request a free consultation with a Breakthrough growth expert: getbreakthrough.com/podcastoffer

Today’s market conditions have created downward pressure on revenue, upward pressure on costs, and shrinking margins for many private practices. A lot of practice owners I’ve talked to recently are worried about the future of their practice. So what do you do in this situation? We need to figure out how to make up for lost revenue in our clinics, and for physical therapists, we need to make up for the recent 4% Medicare Reimbursement Cut. In this episode, I talk through some ideas to help you think through this, get your mindset right, and make meaningful changes that lead to long-term success. I share my own story about what happened to me when my practice took a loss, and how my decisions during that time meant the difference between success and failure. ------- Interested in joining my free monthly Q&A series? You'll get to discuss the biggest challenges you're experiencing in your practice and workshop them with other practice owners. To sign up, visit: https://info.getbreakthrough.com/gr

Dr. Drew Stevens consults with struggling healthcare practices to help them become profitable. We discuss leadership, strategic exits, financial planning, and the 3 Ps: People, Products and Processes. ------- Interested in joining my free monthly Q&A series? You'll get to discuss the biggest challenges you're experiencing in your practice and workshop them together with other practice owners. To sign up, visit: https://info.getbreakthrough.com/grow-practice-qa-wbn

When it comes to marketing, most practice owners fall into one of two categories: 1) You wish you could do more marketing but feel time-starved and not sure where to begin or 2) You do some marketing, but want to get more consistent — if only you had the time. No matter which group you fall into, time is a major obstacle. Yet marketing is vital to your success. In this episode, Chad shows you how to build a marketing calendar and develop repeatable campaign strategies. Over the last 5 years, Chad 4X’ed the value of his practice with the strategies discussed in this episode.

Chad Madden. talks with Paul Welk, Legal Expert and Licensed Physical Therapist. Paul has helped many practices implement growth strategies through acquisition and establishment of denovo clinics. He's also helped many practice owners through selling. Today, Paul shares 2023 trends in private practice. Specifically, he goes over the current market conditions, mergers and acquisitions, and strategies for making up lost revenue from declining reimbursements and inflation. If you'd like to contact Paul, you can reach him at his office line or email. Office: 412-594-5536 Email: pwelk@tuckerlaw.com Interested in a free growth consultation with Breakthrough? Visit getbreakthrough.com/podcastoffer.

Chad talks with practice owners about strategies and solutions for weathering the financial challenges we're facing today. Listen in to hear the discussion around questions like: How do you hedge against declining reimbursements? Inflation and staffing challenges are driving up costs. How can we maintain profitability? What are strategies for filling schedules and filling space? How are practice owners addressing staffing challenges? What is your experience with negotiating insurance contracts? What are the top 3 forces that will influence practices in the coming year? -------------------- How would you like to see the system Chad uses for filling schedules and filling space, to combat declining reimbursements and rising costs? Learn more at getbreakthrough.com/podcastoffer

John Logar is a speaker, trainer, and consultant in internet marketing. He is a long-time friend of mine and has supported Breakthrough since the early days. In this episode, John takes over with a recorded presentation on the greatest opportunity for physical therapy in 2023 and beyond. Enjoy this special episode! To see the slides in this presentation, visit https://info.getbreakthrough.com/virtual-summit-replay? Previous episode with John, '3 Ways to Grow Topline Revenue' Listen here: https://podcasts.apple.com/us/podcast/3-ways-to-grow-top-line-revenue-with-john-logar/id1152586505?i=1000547187793

Ever sent out an email blast to your patient list and received a bunch of responses you then have to reply to? This is EXACTLY what you want to happen when you send out an email. The whole goal of email — if you’re using it correctly — is to drive patient visits, reactivations, and referrals. In last week’s episode, Chad talked about how to use email to drive consistent patient visits. You can access that episode here: https://podcasts.apple.com/us/podcast/the-single-best-way-to-capture-more-visits-from-past/id1152586505?i=1000590418612 In today’s episode, he talks about handling email campaign responses. Armed with this information, you’ll be able to use email to help your practice turn new patients or interested responders into loyal, returning paying patients. The main types of email campaigns Chad discusses in this episode are: 1. New Patient Sequence 2. Workshop Registrants But this episode is packed full of helpful information on responding to email campaigns no matter what type of email you're

I get asked a lot about what the most effective marketing strategy is, or where to start if you're just getting started with marketing. My answer is always to start with your past patient list. Using email (correctly) to engage your patient list is the single most effective and affordable way to drive consistent patient visits. Whether you rarely email your patient list or you're an emailing master, this episode will offer helpful tips for improving your email marketing strategy to capture more visits from past patients. This episode is a recorded webinar. To watch the version of the recording that includes the webinar slides, visit: https://bit.ly/3htmDPl

In this recorded training with practice owners, Chad trains a live audience on his methodology for annual practice planning. He shares how his team conducts financial planning for their 7 clinic locations. Practice owners on the call weigh in and ask questions, including: What categories of expenses do you factor into your financial plan? What costs do you cut first when margins get slim? How do you determine your growth goals? What percentage of revenue do you budget for marketing? Which marketing channels perform best for outpatient PT? This episode is packed full of useful material for your 2023 planning process. To take advantage of Breakthrough's exclusive offer for podcast listeners, visit getbreakthrough.com/podcastoffer

Brad Saunders, Practice Manager at Carolina Physical Therapy and Sports Medicine, shares why his practice decided to roll out Remote Therapeutic Monitoring (RTM) and how it's going. He talks through lessons learned and steps to take if you choose to roll out RTM in your practice. Want to join the next conversation LIVE? Attend the next Grow Your Practice Live on Tuesday, December 6 at 1pm Eastern. Come prepared to ask your most pressing questions about your practice and share your insights with others. Sign up here: getbreakthrough.com/join-live