The Food Blogger Pro Podcast

Growing a freelance photography business, developing your photography skills, and sharing Zambian food with the world with Clara Kapelembe Bwali from Black Garlic. ----- Welcome to episode 354 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Clara Kapelembe Bwali from Black Garlic about how she’s using her business to share Zambian food with the world. Sharing Zambian Food Welcome to episode 354 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Clara Kapelembe Bwali from Black Garlic about how she’s using her business to share Zambian food with the world. Last week on the podcast, Bjork chatted with Jane Ko from A Taste of Koko about her Pinterest strategy as a content creator. To go back and listen to that episode, click here. Sharing Zambian Food We’re really excited to share this episode with Clara from Black Garlic with you today! She’s a freelance food photographer, food stylist, and blogger based in Zambia. Clara has built her business from t

Creating a strong Pinterest strategy, leaning into the new features on Pinterest, and repurposing content for different platforms with Jane Ko from A Taste of Koko. ----- Welcome to episode 353 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jane Ko from A Taste of Koko about her Pinterest strategy as a content creator. Getting the Most Out of Pinterest Today, we’re really excited to be chatting all about Pinterest with Jane Ko! She runs A Taste of Koko, a food and travel blog focused specifically on Austin, Texas. And since she has been blogging since 2010, her content and social media strategy has definitely evolved over the years. In this episode, you’ll hear what her revenue streams are as a content creator, what her current Pinterest strategy looks like, how she repurposes content across different social media platforms, and more. Enjoy! In this episode, you’ll learn: What type of content Jane shares on her blog What her revenue streams look like as a content creator How she

Focusing on quality content, optimizing your ad revenue, and understanding how the cookieless future will affect ad networks and publishers with Paul Bannister and Courtney Kahn from AdThrive. ----- Welcome to episode 352 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Paul Bannister and Courtney Kahn from AdThrive about optimizing ad revenue. How to Optimize Your Ad Revenue Today, we’re really excited to be chatting about all things advertising with two members of the AdThrive team, Paul Bannister and Courtney Kahn! Ads are one of the best ways to earn passive income from a blog, so it’s not surprising that many food bloggers place a lot of emphasis on increasing their ad revenue. And in this episode, Paul and Courtney are sharing all their expert advice on just that topic: how to optimize your ads and increase your earnings. You’ll also hear what changes will be coming soon to the ad industry, how the ad industry works behind the scenes, and more. In this episode, you’ll learn:

Diversifying your revenue streams as an influencer, understanding GDPR and CCPA, and protecting your business with Danielle Liss from Businessese and LISS Legal. ----- Welcome to episode 351 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from Businessese and LISS Legal about understanding data collection, GDPR, and CCPA. Understanding Data Collection, GDPR, and CCPA We’ve probably all heard the terms GDPR and CCPA at one point or another… but what do they actually mean? And how do they impact us as content creators? That’s what we’re discussing in this episode with Danielle Liss! She’s our Legal Expert here at Food Blogger Pro, and she’s coming back on the podcast today to chat all about data collection and important legal considerations to keep in mind as influencers. It’s a great episode, and Danielle is fantastic at communicating complex legal topics in an easy-to-understand manner. Enjoy! In this episode, you’ll learn: How Danielle helps digital creators Unique

Setting actionable goals, working through common struggles as a food creator, and more takeaways from the Food Blogger Pro Podcast Listener Survey. ----- Welcome to episode 350 of The Food Blogger Pro Podcast! This week on the podcast, Bjork shares some of the main takeaways from our recent Podcast Listener Survey. Podcast Listener Survey Results We recently asked our podcast listeners to participate in a Food Blogger Pro Podcast Listener Survey, and we’re so excited to share the results with you today! In this episode, you’ll learn more about our podcast listeners — how they’re sharing content in the world, how they’re monetizing their businesses, and what social media platforms they find the most useful in helping them grow their following. Aside from that, you’ll also hear about some of their current traffic and monetization goals, struggles they’re facing as content creators, and tools they’re using to level up their businesses. We hope you enjoy learning more about our audience in this survey recap episo

Making conscious decisions about food, living more sustainably, and avoiding food waste as a food blogger with Marley Goldin from Marley's Menu. ----- Welcome to episode 349 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Marley Goldin from Marley’s Menu about how to live sustainably and avoid food waste as a food blogger. How to Live More Sustainably and Avoid Food Waste On average, over 40% of food gets tossed annually in the United States, and a large majority of that food waste happens at home. So as both individuals and food bloggers, it’s important that we make conscious decisions about our food. But what are some easy changes we can implement to live and eat more sustainably? And as food bloggers, when we’re testing lots of recipes, how can we limit food waste? We’re answering all of those questions (and more) in this episode with Marley Goldin! As a food blogger with a background in environmental science, she is an advocate for making sustainable food choices, and she’s sha

Narrowing your content focus, growing traffic by focusing on SEO and Pinterest, and blogging as a creative outlet with Camila Hurst from Pies and Tacos. ----- Welcome to episode 348 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Camila Hurst from Pies and Tacos about leaning into a niche and blogging as a creative outlet. Leaning into a Niche Today, we’re so excited to be chatting with Camila Hurst from Pies and Tacos! She has been blogging since 2017, and while she originally started out posting both savory and sweet recipes, she has now shifted her focus to primarily sharing content about macarons. In this episode, you’ll hear why she decided to narrow her content focus, how blogging has been such an important creative outlet for her over the years, and how she’s been leveling up her business by growing her team. No matter where you are in your blogging journey, we know that you’ll find Camila’s story and insights both inspiring and encouraging. We hope you enjoy this episode! I

Identifying accessibility issues, writing accessibility policies, and writing good alt text with Bet Hannon from Bet Hannon Business Websites. ----- Welcome to episode 347 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Bet Hannon from Bet Hannon Business Websites about how to build an accessible website. Building Accessible Websites As food bloggers, it’s so important that we make our websites accessible and that we share content with the world that everyone can enjoy, including those with disabilities. But how exactly do you create an accessible website? How do you know if your site has accessibility issues? That’s what Bet is here to talk about today! In this episode, we dive deep into the world of accessibility, from writing alt text correctly to identifying issues that you should consider fixing on your site to ensure that everyone can enjoy the content you’re publishing. In this episode, you’ll learn: How Bet helps build accessible websites What screen readers do Why alt tex

Growing on different social platforms, transitioning businesses, and building a team with Jenné Claiborne from Sweet Potato Soul. ----- Welcome to episode 346 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenné Claiborne from Sweet Potato Soul about how she has built her business as a content creator and gained over 600k subscribers on YouTube. 600K YouTube Subscribers We’re really excited to be chatting with Jenné from Sweet Potato Soul today! She’s a vegan chef, cookbook author, food blogger, and successful YouTuber with over 600k subscribers. From working as an actor to offering personal chef services to becoming a full-time content creator, Jenné has had quite the entrepreneurial journey. In this episode, you’ll hear what she’s learned along the way, how she has been growing her team, why she focuses so much on video, and what the revenue streams currently look like for her business. It’s a really great episode, and Jenné is just such an inspiring, hard-working creator. We kn

Starting a creative production agency, using social media to book clients, and nurturing long-term relationships with brands with Alisha Cohen from LISH Creative. ----- Welcome to episode 345 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alisha Cohen from LISH Creative about running a production agency and shooting content for brands. Building Long-Term Relationships with Brands As content creators, a great way to earn an income doing what we love is to partner with brands that we love. But how do we find those brands, and more importantly, how do we work with them on a long-term basis? That’s what we’re chatting about today with Alisha Cohen! Alisha is the founder of LISH Creative, a creative production agency that produces colorful, eye-catching photography, video, and stop motion for some of the world’s most distinguished brands. In this episode, you’ll hear how she launched her business, what it’s like running a production agency, how expanding her social media presence has h

Leaning into a niche, blogging as a partnership, and focusing on short-term goals with Sara Mohr and Louisa Williams from Real Meals Modified. ----- Welcome to episode 344 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sara Mohr and Louisa Williams from Real Meals Modified in Part Three of our Blogging with a Full-Time Job series. Blogging with a Full-Time Job (Part Three) Can you believe we’ve reached the last episode in our Blogging with a Full-Time Job series? In this three-part series, we’ve been interviewing a few Food Blogger Pro members about what’s working (and what’s not) when it comes to balancing a full-time job with blogging. And in this final installment of this series, we’re chatting with Sara Mohr and Louisa Williams! In addition to working full-time as licensed speech pathologists, they also run Real Meals Modified, a food blog featuring dysphagia-friendly recipes. You’ll hear how they started their blog, how they determined their niche, what it’s like to run a blo

Focusing on SEO rather than social media, implementing keyword research, and sharing content authentically with Cree Carraway from Cooking With Bliss. ----- Welcome to episode 343 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cree Carraway from Cooking With Bliss in Part Two of our Blogging with a Full-Time Job series. Blogging with a Full-Time Job (Part Two) Welcome back to our Blogging with a Full-Time Job series! In this three-part series, we’re interviewing a few Food Blogger Pro members about what’s working (and what’s not) when it comes to balancing a full-time job with blogging. And today, Bjork is chatting with Cree Carraway from Cooking With Bliss. From sharing content on her blog to working her full-time job to raising her family, Cree has a lot on her plate (both literally and figuratively!) all the time. In this episode, you’ll hear how she strategically focused on SEO to increase her traffic and join an ad network, how she started doing keyword research, and what the

Connecting with your community, being strategic with your time when blogging, and hiring the right people with David Crowley from Cooking Chat. ----- Welcome to episode 342 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews David Crowley from Cooking Chat in Part One of our Blogging with a Full-Time Job series. Blogging with a Full-Time Job We're excited to officially launch our Blogging with a Full-Time Job series! In this three-part series, we’re interviewing a few Food Blogger Pro members about what’s working (and what’s not) when it comes to balancing a full-time job with blogging. And up first, we’re chatting with David Crowley! In addition to sharing hundreds of recipes with wine pairings on his blog Cooking Chat, David also runs Social Capital Inc., a non-profit organization that strengthens communities by connecting diverse individuals through civic engagement initiatives. In this episode, you’ll hear how David has found balance with his work over time, why he’s been focusing

Building community, empowering Black culinary creators, and building a bridge for equity and representation in food media with Meiko Temple from Eat the Culture. ----- Welcome to episode 341 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Meiko Temple about how she’s empowering Black culinary creators through Eat the Culture. Eat the Culture Meiko Temple is the writer, chef, photographer, and recipe developer behind the popular food blog Meiko and the Dish. But beyond her own blog, Meiko also runs Eat the Culture, a community-centered space that nurtures, supports, and amplifies Black culinary creators. Through collaborations like recipe roundups for Black History Month and a Holiday E-Cookbook featuring mouthwatering recipes from across the African diaspora, Eat the Culture empowers Black creatives through a celebration of Black food and culture. In this episode, you’ll hear how Eat the Culture started, how it has evolved over the years, and how it is building a bridge for equity

Leaning into a niche on TikTok, repurposing videos across different platforms, and working with brands on TikTok with Benjamin Delwiche from Benjamin the Baker. ----- Welcome to episode 340 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Benjamin Delwiche from Benjamin the Baker about how he has grown his TikTok account to over 500k followers. TikTok Strategy During the day, you can find Benjamin Delwiche working full-time as a math teacher, but on nights and weekends, you’ll find him sharing TikTok videos about the science of baking! Over the past year, he has grown his TikTok from the ground up, and he just recently surpassed 500k followers on the platform. In this episode, you’ll hear how he intentionally leaned into a niche on TikTok, how he works with brands on the platform, and his best advice for creators looking to grow on TikTok. It’s an incredible interview that will leave you feeling inspired and motivated to get the most out of TikTok as a content creator. We hope you e

Understanding what's new with Core Web Vitals, using the best plugins as a food blogger, and diversifying your revenue streams with Andrew Wilder from NerdPress. ----- Welcome to episode 339 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder from NerdPress about the current state of tech for food bloggers. Tech Check-In Today on the podcast, we’re really excited to be chatting again with our WordPress Support Expert, Andrew Wilder! Through his company, NerdPress, Andrew and his team do maintenance and support for WordPress websites, and 95% of their clients are food bloggers. Suffice to say, he knows his stuff when it comes to WordPress food and recipe sites. In this episode, you’ll hear Andrew’s thoughts on the current state of tech for food bloggers. From an update on what’s new with Core Web Vitals to his current list of go-to plugins for food bloggers, this episode is jam-packed with information that will help you set your blog up for success in 2022. Enjoy! In this

Creating valuable content, delegating and elevating tasks, and setting business and life goals with Bjork Ostrom. ----- Welcome to episode 338 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about five themes that he’s noticed when reflecting back on the past year. Reflecting and Looking Forward As we enter into the new year, it can be really helpful to look back on the previous year and reflect on some of the lessons learned. So we’re doing just that in this episode! You’ll hear five themes that Bjork has identified when reflecting on 2021 and how he’s going to use that knowledge to his advantage in 2022. From insight on creating valuable content to delegating tasks to defining your life goals, this episode is packed full of great advice to help you start the year off strong. Plus! As a bonus in this episode, you’ll hear about The Food Blogger Pro Podcast Facebook Group that we just launched for podcast listeners. Within this brand-new Facebook Group, you’ll be able to chat about

Focusing on SEO, diversifying your revenue streams, and developing a consistent email marketing strategy with Ali Stafford from Alexandra’s Kitchen. ----- Welcome to episode 337 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ali Stafford from Alexandra’s Kitchen about how she’s grown her traffic by leaning into SEO and learning from industry experts. Shifting Your Mindset We’re really excited to be chatting with Ali from Alexandra’s Kitchen in today’s episode! She’s a seasoned food blogger who has been sharing her recipes online since 2006. But over the past few years, she has been shifting her mindset to focus on growing her traffic and leveling up her content strategy. In this episode, you’ll hear what changes she’s been implementing to focus on SEO, how she has strategically worked with consultants to grow her business, and more. Whether you just launched your blog or you’ve been blogging for years, we know you will have a lot of great takeaways from this episode. Enjoy! In thi

Rebranding a food blog, leaning into a niche, and Keep-Delegate-Delete lists with Isabel Orozco-Moore from Isabel Eats. ----- Welcome to episode 336 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Isabel Orozco-Moore from Isabel Eats where she talks about leaning into a niche, delegating tasks, and more. The Freedom of a Niche It’s another FBP Rewind episode today, and we’re so excited to revisit our November 2019 interview with Isabel Orozco-Moore from Isabel Eats! After blogging for a year, Isabel decided to completely rebrand her site and lean into sharing just Mexican recipes. By narrowing down her focus, she was able to strengthen her brand and solidify her content strategy. But that’s not all that Isabel and Bjork cover in this episode! You’ll also hear how she made her first hire, how she decided what tasks to delegate, how she monetizes her blog, and more. In this episode, you’ll learn: How she was nominated for a Saveur Award How and why she rebran

Building a baking business, knowing how to price what you're offering, and strategically using tools and processes to grow your business with Amanda Schonberg from Baking for Business. ----- Welcome to episode 335 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amanda Schonberg about how to build a successful baking business. Baking for Business As food creators, when we think about earning an income doing what we love, we oftentimes focus on areas like affiliate marketing, sponsored content, and ads. But what about earning money actually selling the food that we’re creating? That’s what we’re chatting about with Amanda Schonberg today! She runs Chef Schonberg’s Sweets, a licensed e-commerce bakery, as well as Baking for Business, an online platform that teaches home bakers how to build their brands and confidently sell their baked goods. In this episode, you’ll hear how she got her own baking business off the ground, what she teaches her students at Baking for Business, and what h