The Food Blogger Pro Podcast

Setting SMART goals, understanding the why behind your goals, and the importance of gratitude with Bjork Ostrom. ----- Welcome to episode 235 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how you can set better goals in the new year. Three Ways to Set Smarter Goals in the New Year  Tomorrow we welcome a new year and a new decade (depending on who you ask). And that’s why we thought it was important to rewind back to our 131st episode, Three Ways to Set Smarter Goals in the New Year with Bjork Ostrom. We all know how new years resolutions or goals typically go: we’re ambitious and make a ton of changes, and we slowly but surely fall out of those habits we once wanted to strengthen. If you’ve experienced this with your new years goals, you’re not alone. And if you have some goals or resolutions you wish to keep this year, we think you’re really going to love this episode. Bjork’s tips will help you create goals that will last and help you accomplish those goals with the right mind

Why you should start gratitude journaling, the Five Minute Journal, the benefits of meditation, and how to cultivate awe with UJ Ramdas. ----- Welcome to episode 234 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews UJ Ramdas from Intelligent Change about gratitude, journaling, and meditation. How to Level Up Your Life  For today’s FBP Rewind episode, we’re rewinding back to episode 124 – How to Level Up Your Life with UJ Ramdas. UJ is the co-creator of The Five Minute Journal and the co-founder of a company called Intelligent Change, and I thought this was a particularly fitting episode to reshare at the end of the year because we all like to review each year and make goals or resolutions for the new year. And our hope is that some of the principles and tools that UJ and Bjork talk about in this episode can make a positive impact in your new year. So if you’re looking for a little accountability and actionable ways you can accomplish those goals next year, I think you’re really goin

How to get things done and enjoy the work you're doing, why you should think about who you're serving, and how to improve over time with Bjork Ostrom. ----- Welcome to episode 233 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks through seven questions to ask yourself as you look to the new year. 7 Questions  At the end of each year, we all get a little retrospective. How did this year go? Was it a good year or a not-so-great year? What can I do differently next year? This episode will help you evaluate the current year in anticipation for the year ahead. Bjork outlines the seven questions you should ask yourself to help you assess, plan, and adjust the way you tackle your business each year. In this episode, you’ll learn: How to take a step back and figure out your goals How to get things done by finding the work you enjoy Why it’s important to think about your audience How to improve over time How to figure out what you need to stop or start doing Resources: Instacart If you have a

How to repurpose recipe videos, why watch time is important on YouTube, and how to charge for client work with Brita Britnell. ----- Welcome to episode 232 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brita Britnell from Food with Feeling about repurposing recipe videos. Repurposing Video If you make recipe videos, you know how much work it takes to shoot, produce, and share these videos. And once the video is made, you’re done with that footage forever. Or are you? In this episode of the podcast, Brita from Food With Feeling talks about repurposing the video content she creates to give it new life and get more engagement from her audience. You’re doing all that work; don’t just archive that video content and forget about it. Repurpose it. And today, you’ll learn how. Enjoy! In this episode, you’ll learn: How she balances clients and her blog work Why she’s okay with slower blog growth How to approach video work How you can repurpose video Why it’s important to post different v

Figuring out your "why," how to determine success based on metrics, and why search is so important on websites with Kingston Duffie. ----- Welcome to episode 231 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kingston Duffie about increasing engagement on websites. A Better Experience  If you’ve been around the food blogging industry for the past few years, you’ve probably heard the word “engagement” more than any other metric. And that’s because brands, bloggers, and creators are putting a greater emphasis on engagement, even over other KPIs or metrics like pageviews or followers. And that’s why Kingston is here today! His company, Slickstream, is aimed at increasing engagement on bloggers’ sites. And if you’ve visited our sister site, Pinch of Yum, lately, chances are you’ve seen Slickstream in action. Heck, you might have even used Slickstream without even knowing. This is a really interesting interview focusing on ways that you can increase engagement on your own site–enjoy! I

Evergreen content, onboarding your members, reducing churn, and segmenting your marketing lists with Mike Morrison. ----- Welcome to episode 230 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mike Morrison about growing and retaining your membership site audience. Membership Sites  You’re an expert in something, so you start a membership site to teach people what you know. But how do you grow your membership site audience? That’s where Mike comes in. He’s here today to talk to you about not only how you can gain members and grow your membership site, but also how you can retain and support your current members. And even if you don’t have a membership site, you’ll still be able to apply his tips on segmented marketing, onboarding, and surveying to your own blog. Enjoy! In this episode, you’ll learn: How his membership site has changes in the past few years Why evergreen content is so important for membership sites Why their free Facebook group helps drive sales What churn is and h

How to create a long-term nurture sequence, how to encourage your email list to take action, and a six-step process for implementing a successful email sequence with Allea Grummert. ----- Welcome to episode 229 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks to Allea Grummert about how bloggers can level-up their email marketing. Email Marketing  What comes to mind when you hear the words, “email marketing”? Is it something you’re excited about? Or is it “yet another thing” you have to figure out? Whatever your relationship with email is, you’ll learn so much from this episode. Allea is here to talk all about email marketing strategies for bloggers and to take you through her six-step process for implementing a successful email marketing strategy. We’re so excited for you to check out this episode, and if you listen all the way through, you’ll find out how you can schedule a free 30-minute strategy call with Allea! In this episode, you’ll learn: Allea’s six-step process for email marke

Rebranding a food blog, leaning into a niche, and Keep-Delegate-Delete lists with Isabel Orozco-Moore. ----- Welcome to episode 228 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Isabel Orozco-Moore about leaning into a niche, delegating tasks, and more. Focus  It seems a little counterintuitive that finding a niche, or a specialized focus, can actually give you more freedom as a blogger, but that’s exactly what Isabel found when she decided to rebrand and really fine-tune her niche. By hunkering down and really focusing on Mexican cuisine, Isabel has been able to strengthen her brand and exercise her expertise. But that’s not all that Isabel and Bjork cover in this episode. In just four years, Isabel has gone all-in on turning her blog into a business, and this episode focuses on that journey. From monetization to hiring to delegating to getting nominated for a Saveur Award, we know you’ll find useful and actionable tips in this episode. Enjoy! In this episode, you’ll learn: How

Why texture is important in food photography, how to capture shadows in food photography, and why color theory is important for food photography with Rachel Korinek. ----- Welcome to episode 227 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to one of our most popular episodes with food photographer, Rachel Korinek. 5 Tips to Improve Your Food Photography  It’s time for another FBP Rewind episode, and this one is extra special because we’re rewinding back to one of our top five most downloaded episodes, 5 Tips to Improve Your Food Photography with Rachel Korinek. Rachel is such a talented photographer, and this episode will help you fine-tune and tweak your photography to help create a more appealing and yummy visual. It’s a great episode, and we hope you can apply some of these tips and skills to your own photography. Let’s rewind! In this episode, you’ll learn: Why still life photography is difficult What a food stylist does Why it’s helpful to work with a team Why textured

How to navigate the fall, the importance of play, and protecting the everyday with Melissa Coleman. ----- Welcome to episode 226 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Melissa Coleman called, “The Year of the Pivot.” The Year of the Pivot  We’re rewinding back to an episode we aired in December 2018 with Melissa Coleman, the blogger, author, and designer behind the blog, The Faux Martha. This episode is still one of our very favorite FBP Podcast episodes, and we think it’ll be helpful, especially since we’re already a month into the Q4 craziness that we typically face as food bloggers. I think Melissa’s experiences will resonate with you as she talks about why it’s important to play, how to recover from a “fall” in your business, and how to find what feeds your soul. This is such a great episode, and we’re so excited to re-share it with you today! In this episode, you’ll learn: What it was like to write a book Why she wanted to find a new direction

Using your area of expertise to create content, using ads for your website, and the biggest earning potential from blogging. ----- Welcome to episode 225 of The Food Blogger Pro Podcast! This week on the podcast, Bjork answers some questions from a recent member Live Q&A. Your Questions Answered This is an exciting podcast episode because it will give you a taste of what it’s like to be a Food Blogger Pro member! We hold an exclusive Live Q&A with our members every single month, and during those Q&As, members can ask Bjork, Lindsay, and/or our experts any questions they have about blogging. In this episode of the podcast, Bjork takes some of the questions we didn’t get to during our most recent Live Q&A and answers them for our FBP Podcast fam. He answers some of our members’ questions about video, ads, social media, and monetization today. Live Q&A days are always some of our favorite days of the month, and we’re so excited to be able to give you a sneak peek into how these member-only ev

How to filter your emails, why you should create a morning routine, and how to perform quarterly Google Search Console reviews. ----- Welcome to episode 224 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about some of the routines he has implemented to help him stay focused. 5 Routines  Routines can help you establish habits in your work and personal lives, and in this episode, Bjork covers some of the routines that have been the most impactful in his life. While you’re listening, we encourage you to take a look at your day to see where it might benefit from a routine. Maybe you can establish a new morning routine, or maybe you can find a way to make your inbox more manageable. We hope this episode gets you excited about the wonderful world of routines! In this episode, you’ll learn: Why it’s helpful to filter your emails How to label your emails Why Bjork likes morning routines How Bjork journals How to do a quarterly bank review When you should review Google Search Console Why it’s

What a post log is, how Pinch of Yum uses their blog post log, and how to automate the creation of your post log. ----- Welcome to episode 223 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about the importance of a post log and how you can create one for your own blog. Full Potential  As bloggers, we’re creating new content all the time. But what about your older content, the unsung heroes of your content catalog? Are you getting all of the “juice” out of them that you possibly can? This episode focuses on juicing your older content for all that its worth, and one of the ways to do that is by having a post log. Pinch of Yum uses their post log to track and document specific post updates, and you’ll learn how you can make one for your own blog. In this episode, you’ll learn: What a post log is How Pinch of Yum uses their post log How to help automate creating your post log Resources: Pinch of Yum’s first post Google Makes Big Change to Nofollow, Introduces 2 New Link Attributes Str

Why you're the most important part of your business, turning your side gig into your full-time job, and understanding your unfair advantage with Tommy Griffith. ----- Welcome to episode 222 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tommy Griffith from ClickMinded about his decision to turn his side gig into his full-time job. All-In  Today’s guest is Tommy Griffith, the man behind ClickMinded, the site that helps businesses learn more about SEO. But that’s not the entire focus of today’s episode. In fact, it’s about leaving his stable full-time job to pursue his side-gig. He talks about the importance of finding your unfair advantage, why you’re the most important part of your business, and how to build a successful sales funnel. Tommy has such an interesting story, and we hope you enjoy this episode! In this episode, you’ll learn: How he started managing SEO at big companies How he left his full-time job to focus on his side business Why you’re the most important part of yo

Welcome to episode 221 of The Food Blogger Pro Podcast! This week on the podcast, Bjork goes live on Instagram to answer your questions about blogging. ----- Welcome to episode 221 of The Food Blogger Pro Podcast! This week on the podcast, Bjork goes live on Instagram to answer your questions about blogging. Live  One of our favorite things about working with a community for food bloggers is connecting with that community. When we were thinking about ways we could connect with our podcast community, we quickly figured out that it’s difficult to connect with your podcast listeners. Podcast episodes are typically made up of two distinct “sides” — a recording happening on one side, and then the listening happening on the other. Rarely do those sides meet in the middle. That is, of course, until today.

How to find your super friends, how to optimize your growth on social media, and what tools you should use to track your blog's growth. ----- Welcome to episode 220 of The Food Blogger Pro Podcast! This week on the podcast, we’re focusing on growth, and you’ll learn about tribes, growing your social following, and tracking your growth with different tools. Grow  If you have a blog, chances are you’re interested in extending your reach and growing your audience. Luckily for you, that’s exactly what this episode of the Food Blogger Pro Podcast is all about! First, Lindsay will talk about finding the Pinch of Yum “tribe” and publishing content specifically for that group of people. Finding your tribe is an important part of the growth puzzle because they’re the people who are your “super fans” of you and your content. Then, Abby, our Social Media Manager, talks about social media growth. She talks about how your growth strategies can differ from social media platform to social media platform, and she’ll walk you

Why there's still a place for your blog, how to choose a good WordPress host, and why we recommend WordPress for food bloggers. ----- Welcome to episode 219 of The Food Blogger Pro Podcast! This week on the podcast, we’re focusing on things you might believe when you first start your blog, how to choose a solid host, and why we recommend WordPress for food bloggers. Start  We’re going back to basics today and focusing on starting. If you have an idea for a blog, business, series, post, or product, we hope this episode will help give you a bit of a push to actually start. First, we’ll hear from Bjork. He covers three of the most common blogging misconceptions we hear from new bloggers and how you can switch your thought processes around them. Next up: Andrew, our Site Speed Expert here at Food Blogger Pro. In his section, he’s talking all about hosting. For instance, did you know he recommends changing hosts every few years?! Last, WP Tasty Lead, Raquel. She’s talking all about WordPress and why it’s the CMS w

When you should add display ads to your site, how to find your sponsored content rate, and how to be an effective affiliate. ----- Welcome to episode 218 of The Food Blogger Pro Podcast! This week on the podcast, we’re focusing on monetization and chatting through display ads, sponsored content, and affiliate marketing. Monetization  It’s time to tackle one of the most popular topics we get asked about: monetization! We focus on three different ways that you can be monetizing your blog in this episode. First, you’ll hear from Bjork as he talks about display ads and how to evaluate their success. He also talks about why it’s important to consider your user experience when it comes to ad placement. Then, Danielle! She’s here to talk all about sponsored content. She focuses on how to find your rate, how to work with brands, and how to approach brands for future deals. Last, Alexa and Bjork talk about affiliate marketing. While we’re in the process of removing affiliate links from Food Blogger Pro, affiliate mark

How to store your files in the cloud, the process we use to produce the podcast, and how Pinch of Yum manages their sponsored content. ----- Welcome to episode 217 of The Food Blogger Pro Podcast! This week on the podcast, you’ll learn how we store large video files, produce the podcast, and manage Pinch of Yum’s sponsored content. Processes  Today’s episode is focused around processes, and while that may not sound all that exciting, processes are essential for our work. We use processes every day at Food Blogger Pro and Pinch of Yum, and you’ll learn what we do and how we stick to these processes in this episode, First up is Emily, Pinch of Yum’s Video Specialist. Video files are huge, so the processes she follows to compress and store her video files helps keep her computer tidy and her content organized. Next, Alexa talks all about…the podcast! She walks you through the entire podcasting process - from scheduling interviews, to recording episode, to editing, to publishing, and beyond. And last, Pinch of Yu

How recipe copyrighting works, important parts of a food photograph, how to find your photography style, and new content on Food Blogger Pro. ----- Welcome to episode 216 of The Food Blogger Pro Podcast! This week on the podcast, we talk about whether or not recipes are copyrightable, how to incorporate layers into your food photography, and some of the new resources we have for food bloggers on Food Blogger Pro. Content  We’d go so far to say that content is the bread and butter of food blogs. If you look at all the techy stuff, the SEO, the plugins, the monetization…content is at the core of it all. And that’s our focus for today! First, you’ll hear from Danielle, our incredible Legal Expert here at Food Blogger Pro, and she talks all about recipe copyrighting and how to properly give credit to other content creators. We get asked questions about this all the time in the Food Blogger Pro forums, and Danielle makes it easy to understand and implement. Next up: Lindsay! And because we focus on food and we eat