The Food Blogger Pro Podcast

Photography, blogging as a career, and finding balance with Ali Martin. ----- Welcome to episode 175 of the Food Blogger Pro podcast! This week on the podcast, we’re rewinding back to episode #24 with Ali Martin from Gimme Some Oven. How to Find Balance in Blogging Every once in a while, we like to rewind back to a past episode of the Food Blogger Pro Podcast, and this one is a good one. It’s one of our most popular episodes, and while a lot has changed since this episode aired in December 2015, a lot of what Ali talks about is as important as ever. We’re so excited about this FBP Rewind episode because the advice that Ali gives in this interview is timeless. She talks about important self-care tips, following your passions, and how she grows her blog every day. In this episode, Ali shares: How she stumbled upon the idea for a blog & got started What motivated her to keep blogging when she didn’t even know she could make money with a blog Her tips for white photography When she quit her job to be a blogg

A free event (and you're invited!), proactive content consumption, and microlearning with Bjork Ostrom. ----- Welcome to episode 174 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about the ways that you can practice 1% infinity with your blog or business. 7 Ways To Practice 1% Infinity If you’ve been around Food Blogger Pro for a while, chances are that you’ve heard of 1% infinity. It means making a little bit of progress, every single day, forever, and it’s our philosophy here at FBP HQ. But how do you actually practice 1% infinity in your own life? That’s the question Bjork is answering in today’s episode. And we’d love to know: what’s the #1 way you practice 1% infinity in your business? Let us know in the comments at foodbloggerpro.com/174! In this episode, Bjork shares: Why free events and webinars are valuable What proactive content consumption is How to block out time for microlearning An easy to fill your day with knowledge Why it’s important to connect with both similar and

Diversifying income, a smarter way to choose tools, and forming your path with Sven Raphael Schneider. ----- Welcome to episode 173 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Sven Raphael Schneider from Gentleman’s Gazette about starting and growing his business by fulfilling a need. Creating What You Can’t Find Sven Raphael Schneider started his business, Gentleman’s Gazette, out of a need. He was looking for information on men’s fashion, and he couldn’t find it. So he fulfilled the need he saw and created the content himself. From there, he learned a lot about running a business, from diversifying his income to understanding the correlation between quality and sales. You’ll learn all about his strategies for growth in this episode. In this episode, Sven shares: How he formed his path online How he dealt with troubles early on The way he’s diversifying his income Why quality doesn’t always equate to sales Why you should think of your goals before choosing your tools Why they

Staying motivated, avoiding mistakes, and refreshing old content with Olena Osipov. ----- Welcome to episode 172 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Olena Osipov from iFOODreal about the importance of dreaming big in order to grow your blog. Dreaming Big Your goals, dreams, and aspirations shape the direction in which you take your business and blog, and Olena’s journey is a great example of that. You’ll learn how she stayed motivated and encouraged through all of the ups and downs of blogging and how she managed to take her blog full-time. Olena is living the dream, and she talks all about how she did it in this episode! In this episode, Olena shares: What it was like to move from Ukraine to Canada How she decided to start her blog How she stayed motivated How to keep going and connect with others What her biggest mistake was How she saw 75% growth in traffic SEO recommendations she received Why updating old recipes was so helpful Resources: Unsplash iFOODreal Pat F

How to keep creating content, stay relevant, and get sponsors with Noelle Tarr. ----- Welcome to episode 171 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Noelle Tarr from Coconuts & Kettlebells about strategically using a podcast to build a business. The Business of Podcasting Let’s talk about podcasting and how it can be an awesome opportunity to get your content seen and heard. Noelle has a blog, a cookbook, and a podcast, and she finds that the podcast is a great way to reach her audience on a deeper level and create a community with her followers. You’ll learn how she started her podcast, how she decides on topics, and so much more. If you’ve ever wondered if starting a podcast is right for you, this episode will help you understand the benefits and opportunities behind building your brand with a podcast. In this episode, Noelle shares: Why she started her podcast How she tracks the success of her podcast Which podcast topics perform best How she’s building her email li

How to get your content seen, use other medias to share your content, and finding the time to get through your to-dos. ----- Welcome to episode 170 of the Food Blogger Pro podcast! This week on the podcast, we hear from three Food Blogger Pro members about what’s working to help them grow their blogs and what’s not. What’s Working and What’s Not We’re so excited to share this new episode with you today because it’s definitely a bit different from the episodes we’ve shared in the past. We’re highlighting three Food Blogger Pro members, Katie, Mary, and Sarah, as they talk about the things that really help their blog growth, and the things that they’ve been struggling with. Then Bjork responds and offers some ideas and encouragement to work through those tough situations. He talks about finding the time to work through your to-dos, tips for social media, and more. It’s a really fun episode, and we’d love to hear what you think in the comments! In this episode, Katie, Mary, and Sarah share: Using your blog as a

Caring for yourself as an entrepreneur, ignoring data, and being a painkiller with Josh Pigford. ----- Welcome to episode 169 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Josh Pigford from Baremetrics about the lessons he has learned in the 15+ years he’s been building businesses. Insights and Observations on Starting a Business The life of an entrepreneur is always changing, but after 15+ years in the business, you can expect to learn a thing or two. Josh is a self-proclaimed “maker” who “can’t stop making things.” As a blogger, you can probably relate. You can’t stop posting, stop photographing, stop social media-ing. Josh has 50+ projects and businesses under his belt, and he’s here today to share a few of the insights and observations he has learned along the way. From advice about whether you should have a painkiller or a vitamin business to whether or not it makes sense to strive towards perfection, you’ll learn all about the lessons Josh has learned to help him build a $1

Why metrics are important, advice for growing your sponsored content, and how to stand out to brands with Mandi Gubler. ----- Welcome to episode 168 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Mandi Gubler from Vintage Revivals about a new way to organize and report on sponsored content. How to Add More Value to Your Sponsored Content Let’s face it: sponsored content is tough. Determining your work’s value, fostering a relationship with a brand, and actually creating valuable content is certainly not the easiest way to monetize your blog.   That said, it can be an extremely profitable way to monetize your site, and Mandi is here today to chat all about it. The majority of her blogging income comes from sponsored content, so she understands how the process works and how to deliver the most valuable content possible to the brands she’s working with. She wants to help you refine your sponsored content process and add more value to your campaigns. She’ll give you advice for standin

How to manage your time, reinvest in your blog, and invest in yourself with Jessica Gavin. ----- Welcome to episode 167 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jessica Gavin about investing in your blog and yourself. The Importance of Investing in Yourself Jessica’s career has taken her to a lot of different places: attending culinary school, becoming a food scientist, writing a cookbook, creating an app, working with her husband, learning photography, and meeting other bloggers at conferences and workshops. And even with all of that going on, Jessica understands a lesson that’s sometimes tough to grasp: the importance of investing in yourself. Sometimes it’s necessary to buy that extra lens, attend that workshop, or join that group because you’ll grow through that situation. You’ll hear her talk about how she manages her time, how she formed her posting strategy, and why she chooses to reinvest in her blog and herself in this episode. Enjoy! In this episode, you’ll learn:

When you can expect a burst of Pinterest traffic, the ideal number of boards, and how to disclose sponsored links with Kate Ahl. ----- Welcome to episode 166 of the Food Blogger Pro podcast! This week on the podcast, we’re sharing the Q&A from our recent Pinterest Traffic Bootcamp. Answering Your Questions about Pinterest Pinterest is a complex social media that requires time and a solid strategy to see success. That’s exactly why we held a Pinterest Traffic Bootcamp! We invited Kate Ahl, our FBP Pinterest Expert and the owner of the Pinterest management company, Simple Pin Media, to speak about strategies, building traffic, tools, and more. We hosted a Q&A with Kate at the end of the Pinterest Traffic Bootcamp, and she answered a ton of your most important Pinterest questions around topics like hashtag best practices, board management, and the highs and lows of Pinterest traffic. After listening to this episode, you’ll be equipped with knowledge to help you form your own successful Pinterest strategy

Creating a trusted system, creating a weekly review, and getting clearer with David Allen. ----- Welcome to episode 165 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with David Allen about his Getting Things Done Methodology. Getting Things Done Blogging comes with a never-ending to-do list. Reach out to that sponsor! Send so-and-so an invoice! Look into why my site is slow! Come up with an editorial calendar for next month! How do you ensure that you stay productive and on top of all of your to-dos? You have a set system of principles to keep you organized and motivated. That’s what Getting Things Done is all about. You’ll learn all about David’s productivity tips that will help you create order out of chaos in this episode! In this episode, David shares: What the GTD methodology is What the five steps are What it means to get clearer How to do nothing What mind like water means How to create a trusted system What lists you should use to get things done What the 2-minute rule is Wha

Advice for bloggers, starting a business, and publicizing income with Bjork Ostrom. ----- Welcome to episode 164 of the Food Blogger Pro podcast! This week, we’re playing an episode from The Businessese Influencer Marketing Podcast. In this episode, Bjork chats with Danielle Liss about trends in blogging, how they started all of their businesses, why they decided to write about their income on Pinch of Yum, and so much more! You’ll also learn about his favorite books and whether he’s a Mac or PC guy. In this episode, Bjork discusses: How he and Lindsay transitioned into entrepreneurship How Food Blogger Pro started Why it’s important to fulfill a need How Nutrifox and WP Tasty started 1% infinity and advice for bloggers Thanks to our Reviewer of the Week, Emily! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review. We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically ma

When Gutenberg is coming and how you can prepare for this WordPress update with Raquel Smith. ----- Welcome to episode 163 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Raquel Smith from WP Tasty about WordPress’ new Gutenberg update. What WordPress’ Gutenberg Update Means for You If you’re running your blog on WordPress, chances are you’ve heard of Gutenberg. Gutenberg is WordPress’ new WYSIWYG post editor, and it’ll be a part of WordPress core before we know it. But will this new way of editing impact you and your posts? You betcha. And Raquel is here to talk all about what you can expect once Gutenberg is live on your site. Between setting up a staging site to test your plugins to understanding what blocks are, this episode will get you prepared for the Gutenberg release later this year! In this episode, Raquel shares: Why version 1.6.0 is an important update for Tasty Recipes What a CMS is and what open-source means Why people self-hosted WordPress sites are beneficial What

Being Spock, understanding masterminds, and charging to facilitate a mastermind group with Andy Traub. ----- Welcome to episode 162 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Andy Traub about masterminds. The Power of Masterminds A “mastermind group” might be one of those “buzz-terms” for influencers, but they can be a powerful way to build a community, collaborate with like-minded entrepreneurs, and even contribute to your income stream. Andy is here today to chat about how to acquire committed members to your mastermind group, how to provide what your group needs, and how to develop deep and meaningful relationships with your group. Plus, he’s sharing the details about his new mastermind course and podcast! In this episode, Andy shares: Why he’s a “Spock” Why you shouldn’t fit in others’ stories What two things every person in a mastermind must have What a mastermind group actually is How mastermind groups work How to figure out how much to charge for your mastermind group

Opening a business bank account, learning from profit and losses, and what the new US tax law means for you with Ben Sutton. ----- Welcome to episode 161 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Ben Sutton from Mazuma about bookkeeping and taxes for bloggers. Blog Business 101: Understanding Your Accounting I know. Accounting, bookkeeping, and taxes aren’t the most exciting topics. That said, they’re necessary to understand if you’re running your own business. And Ben is here to make it all way more approachable. By tracking your expenses, profits, and losses, you can understand more about what’s working for your business and alleviate stress come tax season. You’ll learn why having a separate bank account for your business is helpful, how to start separating your expenses, and more! In this episode, Ben shares: Why he started his business When you should think about opening a separate bank account for your blog How specific should you be when categorizing your expenses How

Monetization strategies, thriving on social media, and ignoring comparison with Bjork Ostrom. ----- Welcome to episode 160 of the Food Blogger Pro podcast! This week on the podcast, we’re sharing a recording from our most recent Live Q&A on Food Blogger Pro. A Sneak Peek into an FBP Live Q&A You are getting a sneak peek into one of our favorite perks that comes with a Food Blogger Pro membership: Live Q&As! We hold a Live Q&A for our members every month, and they’re a chance for our members to get answers to their toughest blogging questions…live. Our Q&As are the perfect opportunity to invite our experts to chat about a specific topic, but they’re also great for picking Bjork and Lindsay’s brains. This month’s Q&A was an “Ask Bjork Anything,” and Bjork answered our members’ questions about email lists, photography, monetization strategies, and more. Enjoy this sneak peek into Food Blogger Pro Live Q&As! In this episode, you’ll learn: How Bjork and Lindsay monetized Pinch of Yum i

Ways to pursue business growth and differentiating your income with Mark Daoust. ----- Welcome to episode 159 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Mark Daoust from Quiet Light Brokerage about testing new income streams and spending money to make money. Different Ways to Create an Income Online As an influencer, you have access to a ton of different ways to monetize your blog. And possibly some ways you haven’t even considered. Mark is here to chat about those ways and to give you a better understanding of how online businesses can differentiate themselves. Between understanding how valuable your company truly is to figuring out the right ways to sell your products to finding out what your readers are craving, Mark’s tips will help you create an established, sustainable business online. In this episode, Mark shares: What it was like starting his own podcast How to understand how much your business is worth What SaaS businesses are What ecommerce sites are and how to mone

How to batch-create Instagram posts, improve your photography, and build a following with Lise Ode. ----- Welcome to episode 158 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Lise Ode from Mom Loves Baking about growing her Instagram following. How to Grow Your Instagram Following to 100k Growing your social media following sometimes feels like an impossible goal, but Lise has figured out the trick to quickly and authentically grow her Instagram following. Her Instagram account, @momlovesbaking, now has 100K followers. And that’s after having just a few thousand followers a few months ago. Lise will talk about the course that helped skyrocket her Instagram following, how she improved her photography skills, and the story behind her first post to ever go viral. If you’re looking for ways to increase engagement and growth on your Instagram account, you’ll learn a lot from this episode! In this episode, Lise shares: How her husband helped her start her blog How her business has tra

Thinking about your person, treating Pinterest as a unique platform, and evaluating Pin success with Kate Ahl. ----- Welcome to episode 157 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Kate Ahl from Simple Pin Media about treating Pinterest as a long-term game and generating conversions. More Clicks, Subscribers, and Sales with Pinterest Sharing your content on Pinterest is almost like being in a relationship. You have to show your commitment by giving it attention every single day. You need to completely understand your audience and give it what it needs. You need to face your challenges head-on in the hopes of creating a thriving, flourishing, and active connection. If it sounds like a lot, it is. But Kate is here help. She’s chatting about prioritizing your Pinterest efforts for maximum clicks, subscribers, and sales. You can grow your blog and business with Pinterest, and this episode will teach you how. In this episode, Kate shares: The challenges you should keep in mind w

Prioritizing your work, choosing a focus, and leading a healthy life with Liz Della Croce. ----- Welcome to episode 156 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Liz Della Croce about balance, health, and focus. Building a Healthy Blog and a Healthy Life Running your blog as a business takes a lot of balance. Especially if you have a well-rounded approach to health in mind. Between her journey through weight loss to growing her blog into a profitable business, Liz has figured out how to keep a healthy balance in both her personal and professional lives. You’ll learn about her work processes, her approach to balance, and how she prioritizes her work in this interview. Enjoy! In this episode, Liz shares: How she started her blog Her advice for exercise How to maintain a healthy lifestyle Why she focuses on one task at a time How she prioritizes her work Resources: 147: GDPR for Influencers with Danielle Liss Built With Similar Tech My Food Diary Getting Things Done Remember