Conquer Local With George Leith

We catch up with Dennis Yu, Chief Technology Officer of BlitzMetrics and one of our favorite social media marketing experts, to get his take on what Facebook's data problem means for marketers (hint: Dennis sees opportunity!) as well as tactical strategies for helping businesses get value with video and authentic stories on social. Subscribe today on your favorite podcast app. Recorded on lcoation at VendastaCon 2018 in Banff, Canada.

Rand Fishkin, the Wizard of Moz—recently turned Sorcerer of SparkToro—joins George to talk about his new start-up and the release of his upcoming book, Lost and Founder. From his personal and professional struggles in entrepreneurship to his advice for sales and marketing leaders, learn how to avoid the most common start-up mistakes and conquer your challenges with hard-won insights. Subscribe to the podcast today on iTunes https://goo.gl/8vPm1B or Google Play https://goo.gl/uyDsij

Have you subscribed yet? Get weekly episodes delivered straight to you on Apple & Google Play! Connecting the dots between your advertiser’s objectives, their audience, and every other success factor has never been so complicated for salespeople. Matt Bartels and Quang Do from Alexander Group join us this week to discuss why solving that problem starts with CIA: a 'client impact assessment'. Tune in to hear some of their specific pointers so that you can grow and get to the top of your sales game, this week on the Conquer Local podcast. Participate in Alexander Group's Modern Media Ad Sales Study. https://www.alexandergroup.com/modern-media-ad-sales-study/

How can a salesperson win in 2018 when buyers are becoming more skeptical of complicated digital products and services? According to James Moore, Chief Revenue Officer of Simpli.fi., it all starts with credibility. It’s time to say goodbye to the same old script, and hello to continuous learning to become an articulate and passionate salesperson that buyers trust. To learn about bolstering your own credibility and so much more, tune in to this week’s episode with James Moore now! Want our podcast sent straight to you, every single week? Subscribe today! Apple – goo.gl/8vPm1B Google – goo.gl/uyDsij

"They're pissed off. They're confused. And there's your opportunity." Gordon Borrell joins us this week from New York City at #LOAC2018 conference, where he and his guests are addressing critical trends affecting the local marketing industry. Tune in to hear Gordon's key takeaways and trend predictions from his massive survey on SMBs (Advertisers) in the United States. Subscribe to the Conquer Local podcast right now, for weekly episodes. Apple – https://goo.gl/8vPm1B Google – https://goo.gl/uyDsij

Feeling healthy and energized is key to a sales professional’s success. Bill Karalash wanted to feel healthier every day, but was confused by all the conflicting diet and exercise advice he was hearing. So he dug in, got himself certified as a personal trainer and sports nutrition specialist, and developed a course that cuts the BS and helps people understand how to lose fat and feel healthier. George talks with Bill Karalash, a sales-trainer-turned-fitness-trainer from Maverick Strength and Fitness, who shares his practical system that George has been using to be more healthy and feel like a rock star at 4AM. Download Bill's Fat Loss Pyramid PDF from our podcast page! goo.gl/GGC36j

Print is alive and thriving at the Seattle Times. In this episode, George talks with Gary Smith, VP of Advertising at the historic newspaper, about how they are evolving to serve businesses in their market by adopting the mentality of a 121-year-old startup. Listen now! Attend VendastaCon April 3-5, 2018 in Banff Canada to turn your company into a 'recurring revenue machine' https://vendastacon.com

When revenue plateaus, you’ve got to change. John Jordan, the former head of digital revenue at The McClatchy Company—the United States’ third-largest newspaper publisher by daily circulation—shares insights into how he helped a 161-year-old sales organization achieve double-digit revenue growth with digital solutions and needs-based selling. See John and George speak more about this topic at VendastaCon in Banff, Canada, April 3-5th, 2018. https://vendastacon.com Subscribe to the podcast today on iTunes and Google Play.

If there was an episode you’d need to memorize and utilize every single day, it’s this one! Our host, George Leith, dives deep into the piece of the sales process where most salespeople fail: 30 days after the sale. He explains how to provide the most value, and how to set the stage for success in the future. It’s time to stop sticking your head in the sand, and start walking confidently into the post-sale meeting with your client. Get each week’s episode automatically by subscribing on iTunes [ https://goo.gl/8vPm1B ] or Google Play! [ https://goo.gl/Ghhc2D ]

A CNA 2.0, a post-sale quarterback strategy, and a blowy thing might be all you need to win at sales in 2018! This week, George chats with Jed Williams, Chief Innovation Officer of the Local Media Association to discuss how personalized, business-specific data can help you drive sales. Tune in to hear them discuss how to execute a better customer needs assessment, and the post-sale fulfillment strategy. Also something about a #blowything. Don't miss an episode — Subscribe today. And join in the discussion on Facebook, LinkedIn, and Twitter! #conquerlocal — Jed Williams is the Chief Innovation Officer at the Local Media Association, where he leads industrywide digital revenue and business transformation initiatives for newspapers, radio and TV broadcasters, digital publishers, and R&D partners. These programs include Innovation Missions, Chief Digital Club executive networking groups, and LMA’s strategic consulting practice. Previously, Williams was a Senior Analyst and Vice President of Strategic Co

This week, George visits 411.ca headquarters in Toronto, Ontario, Canada, for the relaunch of their small business solutions to help them better serve their whopping 500-700 new clients every month. Hear him speak with VP of Strategy and Business Operations, Mike Giamprini, to receive some fantastic details on how Mike and his team are motivating salespeople, from new-hires to experienced managers, and how they're growing revenue with their high-performing sales & service teams – all focused on helping Canadian local businesses win in their markets. Listen now, and don't miss an episode by subscribing NOW on iTunes and Google Play. Original post: https://www.conquerlocal.com/podcast/104-motivating-salespeople-pivoting-needs-based-selling-featuring-mike-giamprini-411-ca Discuss on LinkedIn: https://www.linkedin.com/company/conquerlocal/

If you thought that hip replacement surgery had nothing to do with sales, we have a surprise for you. In this week's podcast, George discusses how his surgeon, Dr. Anthony King, confirmed a thing or two about sales while giving him a modern-medicine titanium upgrade. Listen in to hear how selling a 'package' isn't the way to become a successful and trusted local expert, and what you should be doing instead. https://www.conquerlocal.com/podcast/103-becoming-iron-man-george-learned-life-altering-surgery/

This week George talks with sales innovator David Little, who was recently promoted to SVP of Enterprise Sales at Comporium Communications, a telecom company with over 300 salespeople providing television, internet, and home security solutions in South Carolina. Listen as they dive into what has allowed his sales teams to transition into trusted local marketing experts and drive his company’s growth in an extremely competitive industry.

In the age of “I’ll just Google that…”, it takes a lot of effort for salespeople to become (and stay) the go-to marketing experts for their local business clients – but it can be done! In this episode, George Leith, international sales educator and chief revenue officer at Vendasta, discusses why constantly adapting and learning are mandatory for any salesperson hoping to stay on top in 2018. In this podcast, you’ll find these takeaways and more: 1. How much time should you spend learning every day? 2. What part of your sales process needs to adapt in 2018? 3. What kind of research and strategy planning is necessary to stand out in the eyes of your prospects? For all that, including what’s so special about Kyle, Saskatchewan and other great nuggets, listen now.

George Leith is going to be speaking with experts around the world, giving you everything you need to start or grow your digital marketing agency.