The Oyster With Lauren Kress

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 35:37:24
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Sinopsis

Learn the Science Behind Better Business.Each week we speak with industry leaders, educators, marketing experts and successful business founders to debunk marketing myths and bogus business strategies that remain prominent despite the evidence.Whether you're a CEO of a Fortune 500 or an entrepreneur just starting out we'll arm you with the meaningful insights that matter for your business growth.You can also watch recordings of our LIVE episodes by following Lauren's Facebook page: https://www.facebook.com/laurenkressconsulting/

Episodios

  • Viral Videos & LinkedIn Branding with Shay Rowbottom

    26/04/2019 Duración: 19min

    Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Shay Rowbottom creates LinkedIn video content that goes VIRAL - with video views in the hundreds of thousands, Shay's helping businesses get more of their market to know about their brand, more people to see them as experts in their industry, and a steady stream of high quality leads to convert to sales.  Find out more about Shay and the work she does by finding her on LinkedIn here:  https://www.linkedin.com/in/shayrowbottom/  You can also visit her website here:  https://www.shayrowbottom.com/ 

  • Telstra Business Award Winner 2019: Samantha Payne, Co-Founder of The Pink Elephants Support Network on staying in your own lane

    25/04/2019 Duración: 28min

    Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Samantha Payne is the Co-Founder & Managing Director of The Pink Elephants Support Network - an emerging charity that offers support, validation and connections to couples going through early pregnancy loss and infertility.  Since recording this interview with Samantha as a Telstra Business Award Finalist for 2019, Sam and her Co-Founder Gabbi Armstrong, have gone onto WIN the 2019 NSW Telstra Women in Business For Purpose and Social Enterprise category. One of our favourite things about this interview is how honest and candid Sam is about her experiences as a business owner who has had to learn to embrace failure in order to succeed. In this episode she shares her advice to business owners everywhere who are going through the highs and lows that we all face as we grow our business. You can connect with Samantha on LinkedIn

  • Gaining Clarity: The one question that will transform your business with Carmen Williams

    08/04/2019 Duración: 27min

    Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. In this episode I'm joined by Carmen Williams from Communicate for Greatness (on a very stormy night!) Carmen brings science and communication together to support business owners to grow themselves and their businesses. You can connect with Carmen on LinkedIn here: https://www.linkedin.com/…/carmenwilli…/ And you can also connect with Carmen's business partner Maureen Pound here: https://www.linkedin.com/…/maureenpound/

  • Innovation, Disruption & World's Best Practice: The OYSTER Rewind - March

    03/04/2019 Duración: 16min

    Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Hey there business leaders and change makers! I hope you’ve all had a lovely month. I really can’t believe we’re already in April. We’ve had some fantastic guests on the show this past month and it’s been fascinating to gain a deeper understanding of different perspectives from experts across a range of industries. We discussed everything from robots to employee retention and hooking your audience in with an engaging story that is relevant and meaningful to them. Listen to the highlights from March in this episode of The Oyster Rewind!

  • Are You Limiting Your Potential? With Tristan Wright, The Business Sherpa

    02/04/2019 Duración: 19min

    Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. A big thank you to Tristan Wright, The Business Sherpa and Director of Evolve to Grow for speaking joining us on #theoyster live to talk about the limitations we often put on ourselves and the importance of getting in the right mindset to turnaround a failing business.   Tristan shares his own personal journey towards business success (including how his first 7-figure business nearly went bankrupt before building it back to 7-figures) and how he uses this experience to help his clients step out of their business whilst growing revenue upwards of 6- and 7-figures.   You can find out more about Tristan by visiting: https://www.evolvetogrow.com.au/   Or find him on LinkedIn here: https://www.linkedin.com/in/tristandw...

  • Magazines 2.0 and overcoming the branded content "backlash" - Paul Merrill, Editor in Chief at Bauer Media

    29/03/2019 Duración: 19min

    Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Paul Merrill is the Editor in chief at Bauer Media where he oversees 14 magazine titles, among them Take 5, which has been voted Magazine of the Year for the past three years.  In this episode we discuss the limitations of Facebook and Google for brands that are seeking deeper engagement with their audiences and the big shift the magazine industry has undergone to keep up with advertisers' needs. Find out more about the integrated solutions Bauer can offer at baueradvertising.com.au

  • Staff Retention and Engagement Starts with Your Recruitment Practice - Liska Turner, Beaumont People

    19/03/2019 Duración: 25min

    Be sure to subscribe to our podcast to never miss an episode of #theoyster where we ask our expert guests to share their pearls of wisdom about the Science Behind Better Business. Joining me for this week's episode of #theoyster LIVE is the wonderful Liska Turner!   Liska is an experienced recruiter from Beaumont People.    She specialises in executive recruitment for the charity and for-purpose sector and is genuinely interested in promoting conversation around the opportunities and challenges facing the sector.  You can find out more about Liska on LinkedIn here: https://www.linkedin.com/in/liskaturner/

  • Overnight Success: The Biggest Myth of our Time? - Kaleb Ufton, EKOH Marketing

    15/03/2019 Duración: 32min

    Kaleb Ufton is a Director of Technology and Digital Marketing Strategy at EKOH Marketing After working with IBM and Telecom New Zealand, Kaleb moved to Australia. Worked at Optus then moved into a Web Development and AI role with many startups. To find out more about Kaleb and EKOH marketing and the work they do head to https://www.ekohmarketing.com/ where you can also claim a free website audit (Note: There are limited spots!)

  • What the Highest Performing Corporations Do Differently with Executive Coach Scott Anderson

    10/03/2019 Duración: 29min

    In this episode I speak with Scott Anderson from Doubledare, Author of "Playing Big", a mental health therapist and executive business coach who is changing the way agency owners and entrepreneurs think about how to scale their business.   You can find out more about Doubledare and the work Scott does by visiting: https://doubledareyou.us/

  • Getting Sales Smart: How to Combine Martech with Human Empathy - Liam Redmond, Team Leader @ Growth Genius

    02/03/2019 Duración: 26min

    Liam Redmond is the Team Lead at GrowthGenius - a data driven sales guy who loves cold brew coffee, lifting weights and outbound sales! You can find out more about GrowthGenius at: https://www.growthgenius.com/ And you can connect with Liam on LinkedIn here: https://www.linkedin.com/in/liamredmond1/

  • Integrity & Leadership in Business on The Oyster REWIND: Our Favourite Bits from February 2019

    01/03/2019 Duración: 14min

    We're very excited to be sharing our first ever episode of "The Oyster REWIND" our new monthly podcast episode where we share the highlights from a month of insightful interviews with our expert guests. In the past month we've spoken with experienced CEOs Amanda Blesing and Tim Smith, non-profit board directors Stephanie Lorenzo and Aaron D'Souza, insightful strategists Hamish Anderson, Pablo Ostalaza and Peta Nicholas and we had psychologist and columnist Dr Marny Lishman speak with us about the importance of self-awareness in business. This is a bit of an experiment at the moment and we'd love to know what you think of The Oyster Rewind! Get in touch with our host Lauren Kress on LinkedIn or via her website: www.laurenkress.com

  • Meeting Somaly Mam - Stephanie Lorenzo on her inspiration to take action and raise millions for the fight against human trafficking and sexual exploitation

    22/02/2019 Duración: 27min

    Stephanie Lorenzo is a communications consultant and the Founder of PROJECT FUTURES, a non profit focused on transforming and restoring the lives of those affected by human trafficking and sexual exploitation.  She handed over the organisation after a decade at the helm to pursue other projects. She is now the Communications Director for an global advocacy initiative working to empower women in leadership in the Catholic Church. Steph sits on the Board of Loreto Normanhust and the Generations Foundation. You can find out more about Project FUTURES by visiting:  https://projectfutures.com/ You can find out more about Overcoming Silence at: https://voicesoffaith.org/ And you can connect with Steph on LinkedIn here: https://www.linkedin.com/in/sklorenzo/

  • Brand Strategy: "Choose something you're good at that's simple to understand", Pablo Ostolaza Co-Founder and Strategy Director at Sonnet

    15/02/2019 Duración: 23min

    In this episode I'm talking Brand Strategy and business purpose with Pablo Ostolaza.   Pablo is the Co-Founder and Strategy Director at Sonnet a Brand Design studio in Sydney.   He also consults for other agencies and clients.  You can find out more about Sonnet at https://wearesonnet.com/ or check out their instagram profile here https://www.instagram.com/wearesonnet/

  • "Step Up, Speak out, Take Charge": Amanda Blesing, Author, Mentor & Keynote Speaker on Feminine Ambition

    11/02/2019 Duración: 16min

    As one of Australia's freshest thinkers, speakers and mentors on feminine ambition, how to spark it, tackle it and see it flourish, Amanda is on a mission to inspire women everywhere. She has a track record of helping women to play a much bigger game - with big ideas, even bigger impact and big, audacious bucket loads of confidence. You can find out more about Amanda by visiting her website: https://www.amandablesing.com/ And also connect with her on LinkedIn here: https://www.linkedin.com/in/amandablesing/

  • Digital Healthcare in 2019: Don't ignore the change! Aaron D'Souza, GM, Guild Digital

    08/02/2019 Duración: 18min

    Aaron D'Souza is the General Manager of Guild Digital and Pharmacy Click and Collect. He is a pharmacist by trade and has evolved into the pharmacy industry's leading voice on digital transformation. In this episode we focus on how small business owners can take a step back to take an objective look at their business and what retailers, pharmacists and other healthcare professionals need to remember when it comes business acumen, consumer behaviour and revenue growth. You can find out more about Guild Digital here and Pharmacy Click and Collect here

  • Finding Goal Alignment: Does the "low hanging fruit" matter? LIVE with Hamish Anderson, Founder

    07/02/2019 Duración: 21min

    Joining me today is Hamish Anderson, to talk about the myth of targeting the "low-hanging fruit" for your business growth. Hamish is the Founder of Three Piece Marketing and Mesh Consulting and is a perspective changer who likes to challenge the accepted, in search of a better solution. You can find out more about Hamish and the work he does on LinkedIn.

  • Trends or trash? Marketing Expert Peta Nicholas on what it Takes to Really Understand our Customers

    04/02/2019 Duración: 22min

    Peta Nicholas is a marketing and communications expert with over a decade of experience working across a range of different industries in both Australia and the UK. Peta is passionate about continued education, customer experience & evolving customer trends.  You can find out more about Peta and the work she does on LinkedIn here: https://www.linkedin.com/in/peta-nicholas/

  • "We Don't Learn to be Ourselves" Dr Marny Lishman, Psychologist & Director

    31/01/2019 Duración: 16min

    Dr Marny Lishman is a Psychologist, Columnist, Keynote Speaker and Media Commentator.  Marny works with individuals and corporate groups to promote personal and professional growth, and speaks on a wide variety of topics to promote mental health across Australia. You can find out more about Marny at https://www.marnylishman.com.au/ and read her columns on Body and Soul and Perth Now.

  • Leadership Requires Empathy: Tim Smith, MD, SsangYong Australia

    31/01/2019 Duración: 18min

    Tim Smith is a company startup and automotive leader with expertise in franchising, Marketing Sales Operations and Strategic Planning.  Currently Managing Director of SsangYong Australia he has held senior roles at Haval & Great Wall, Kia, McDonalds, Lion Nathan & Nestle.   Tim believes the most important thing about leadership is motivating other people to achieve their potential and that this is accomplished through leading by example. You can find out more about Tim and his work on LinkedIn. Ps. The book Tim mentions is "The Subtle Art of Not Giving a F*ck" by Mark Manson

  • Customer Retention vs. Customer Acquisition

    18/01/2019 Duración: 23min

    What’s the MOST important aspect of marketing for your business growth - customer lifetime value, customer retention or customer acquisition? The answer is not a matter of opinion or guesswork - it's a matter of good science. Find out what the science says in episode 2 of #TheOyster Prefer to watch live? Catch the episode in real-time every week 7pm EST or 11am AEST on Facebook.

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