Local Seo Tactics And Digital Marketing Strategies

How to Determine Who Should Design Your Website In this episode of Local SEO Tactics, we cover the important topic of how to choose between a professional website designer and a freelance web designer for your project. Deciding who will design your website is an important decision that can have a significant impact on the success of your business. Jesse and Sue explore the different types of web design solutions and tips on how to choose the right designer for your business. What You'll Learn Why choosing a website designer is one of the most important decisions for your business When to hire a professional website designer vs a freelancer How to select the right website designer for your project Tune into the Local SEO Tactics Podcast to learn more about web design and SEO! Questions? Ask us at localseotactics.com/questions for a chance to have it answered on the show!

How to Check Your Website Page Speed for SEO Google Lighthouse can help you measure and improve your website's page speed performance quickly and effectively. It provides detailed information to help you identify potential problems and find solutions to boost your loading times. In this episode, Jesse discusses the importance of page speed performance for SEO and how to use Google Lighthouse to rank higher online. What you'll learn: Why page speed performance is important for SEO What Google Lighthouse is and how to use it to measure your website's page speed How you can optimize your website's pages for faster load times Tune into the Local SEO Tactics Podcast to learn more about using SEO tools to improve your page speed performance and rank higher in the search engine results pages. Questions? Ask us at localseotactics.com/questions for a chance to have it answered on the show! https://www.localseotactics.com/using-google-lighthouse-to-improve-your-page-speed-performance/  

Ending 2022 with our Top 5 Episodes! Wrap up 2022 with the Top 5 Local SEO Tactics episodes! We've compiled our best episodes so you can listen in on the most popular SEO topics that will help you rank your business higher in local search results. These clips have invaluable advice to amp up your SEO skills. Whether you’re a veteran listener or are diving in for the first time, this episode will give you a wealth of knowledge and serve as an introduction to Local SEO Tactics' unique content. Episodes Include: On Page Optimization Tips for SEO Success - 156 Easy Website Updates To Improve Local SEO For Google Maps – 152 What Is Schema, And Why Is It So Important? – 144 Can You Use A Virtual Office Address To Setup My Google Business Profile Listing? – 161 The Benefits of Local SEO – 147 Huge thank you to all our listeners for making this our best year yet! We can't wait to bring you more helpful SEO tips, guest interviews, and more exciting things for 2023! Subscribe to the Local SEO Tactics podcast and g

How to Hire a Digital Marketing Agency for Your New Business As a business owner, there are some things that are better left to the experts. In this episode of Local SEO Tactics, Jesse and Sue sit down with the owner of SLA, Mike Hopper, to discuss online marketing for his business and the importance of hiring a team you can trust. Mike shares his experience starting his business and how he benefited from hiring an experienced marketing agency that understands SEO and other digital strategies. What you'll learn: How digital marketing can help you grow your business What to look for when hiring a digital marketing agency When to hire someone vs when to do it yourself Don't miss this episode as Mike provides valuable insights into digital marketing and how you can ensure the best outcomes with an experienced team. Want more helpful SEO tips and tricks? Subscribe to the Local SEO Tactics podcast and give us a review! Thanks for stopping by!    

How to Approach SEO Marketing for a Business vs a Consumer There are certain differences when it comes to marketing for B2B (Business-to-Business) vs B2C (Business-to-Consumer). Optimizing for B2B and B2C are both critical, but they target different types of audiences, so the tactics used in each case must be adjusted accordingly. In this episode, Jesse and Sue discuss B2B and B2C SEO and share tips on how to optimize for each. What You'll Learn Why you should adjust your marketing for different audiences What is different and what is the same in B2B vs B2C SEO How to optimize for B2B and B2C target audiences   If you’ve got questions about SEO and Digital Marketing, reach out for a chance to have your question answered on the show. Thanks for checking us out, and enjoy the show! 

How to create engaging content for your website's viewers In this episode of the Local SEO Tactics Podcast, Keith Evans dives into crafting effective above-the-fold content. Above the fold is an important term that refers to the initial visible portion of any web page. It’s critical for web designers and marketers to create engaging content in this area if they want people to interact with their websites and take action. What You'll Learn Why crafting above-the-fold content is so important What tools and techniques you can use to create effective website content How to test your above-the-fold content to maximize its effectiveness Thanks for checking us out, and enjoy the show! If you’ve got questions about SEO and Digital Marketing, reach out for a chance to have your question answered on the show.  For transcript, video, and show notes, go to https://www.localseotactics.com/killer-keith-conversion-crafting-above-the-fold-with-keith-evans/  

How to Optimize Your Website's Copywriting for SEO Writing content for SEO can help a website rank higher in search engine results pages, which can result in more traffic and more customers. However, writing content for SEO can be difficult, especially if you're not familiar with the process. In this episode of the Local SEO Tactics podcast, Adam Chronister provides a wealth of information on how to write content that will help your website rank higher in search engine results pages. What you'll learn Why knowing your audience and keyword research are important for SEO copywriting How to use SEO tools to help your content outrank your competitors When you should focus on creating valuable content instead of keyword stuffing If you’ve got questions about SEO and Digital Marketing, reach out for a chance to have your question answered on the show. Thanks for checking us out, and enjoy the show!

Why Your Website's Domain Name Matters for SEO Your website domain name is an important factor in website SEO that many business owners overlook. Making your website URL the same as your business name is probably the best SEO strategy, however, there may be situations where it makes more sense to use a different domain name. In this episode of Local SEO Tactics, we'll discuss some of the pros and cons of using the same domain name and business name, and we'll help you decide what's best for your business.   What You'll Learn How your website's URL is factored into Google Search When to include other things in your domain other than your business name What you can do if your business name domain is an unavailable Got questions about SEO or digital marketing? Reach out to us today and let us know! We will answer it on the show and hopefully provide insights for you and other listeners. Thanks for checking us out, and enjoy the show!

Why Your Website May Be Hurting Your SEO Efforts If your website is outdated, not optimized for search engines, or difficult to navigate, it could be hindering your SEO efforts. In this episode Jesse, Bob, and Sue discuss why your website is so important to your SEO success, and how to make sure it's working for you, not against you.   What You'll Learn Why your website is critical to your SEO success How an outdated or poorly designed website can hurt your SEO What you can do to make sure your website is helping, not hurting, your SEO efforts If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners. Thanks for checking us out, and enjoy the show!   www.localseotactics.com/you-should-have-a-functional-and-updated-website-to-leverage-seo/  

How Business Owners Can Work in Collaboration with an SEO Agency to See Results Jesse and Sue interview Steve Bowker, owner of SA IT and BowStone Fabrication, to learn how working with an SEO team has helped his businesses. Having previous experience with other marketing agencies, Steve's insight into what makes a successful collaboration will help other owners make the right choice for their business. What You’ll Learn Why working with Intrycks has been a key factor in his businesses online success What red flags to look for when working with a marketing agency When to hire an agency for your business instead of doing SEO in-house   If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners. Thanks for checking us out, and enjoy the show!   https://www.localseotactics.com/successful-seo-from-a-business-owners-perspective-st

How to Use Header Tags in Your SEO Strategy Headings are not only used for the design of your web pages, but they can also play a key role in your SEO strategy if implemented correctly. In this episode, Jesse goes over the proper way to use Htags and how to optimize them to help you rank higher for your keywords. If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners. Thanks for checking us out, and enjoy the show! What you'll learn Why Htags are an important part of your SEO strategy When to use H1, H2, H3 or H4 tags in your website architecture How to put keywords in your headings so you can rank higher for them

How to Update Your Website Content with SEO in Mind If your website is ranking in online search, you may be wondering if adding or updating your website content could potentially affect your SEO. Depending on how you do it, modifying the content on your website can either hurt or benefit your SEO. In this episode, Jesse, Bob, and Sue discuss SEO strategies to update your website content the right way and what content should be off-limits. What you'll learn When adding website content can negatively affect your SEO Why having an SEO strategy for new website content is valuable What types of new content you should be updating on your website If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners.

How to Use Schema in Your SEO Strategy More and more small businesses are using schema markup to help their websites rank higher in search engine results. But what exactly is schema markup, and how can you use it to improve your SEO? In this episode, Jesse talks with expert Terry Samuels about schema markup and how you can use it to boost your website's visibility. What You'll Learn Why keyword density in your schema matters How to use schema markup to improve your website rank When to use schema in your Google Business Profile (GBP) If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners. 

How SEO May Help Your Business Get Into the Google Knowledge Panel SEO can help you get into the knowledge panel, but it's not the only factor that determines whether or not your business will appear there. Google looks at a variety of factors when deciding which knowledge panels to show. Bo b, Sue, and Jesse talk about the knowledge panel and ways to leverage SEO to increase your chances of appearing there. What You'll Learn Where to find the Google knowledge panel  Why SEO can impact the knowledge panel How you can increase your chances of getting your business into the knowledge panel If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners.  Thanks for checking us out, and enjoy the show! https://www.localseotactics.com/what-is-the-knowledge-panel-and-does-seo-help-trigger-it/    

How to Determine What Type of Website You Need For Your Business A business's website serves many functions and needs a platform that can accommodate those needs. When building a website you may be trying to decide whether or not you need a custom-coded website or a WordPress website. In this episode, Jesse, Bob, and Sue discuss the pros and cons of a custom-built website and who needs one VS a WordPress website. What You'll Learn What the difference between a custom and non-custom website is How SEO and cost should impact your decision when choosing a platform Why you may need a custom website instead of a WordPress website Got a question for the team? Let us know on our questions page! We're here to help. Thanks for stopping by! https://www.localseotactics.com/should-you-go-with-a-custom-website-or-wordpress-website/

What Red Flags to Look for on Your Business Website When it comes to your website, there are a few key indicators that show whether or not your site is in need of some serious SEO improvement. If you're noticing any of the following signs, it may be time to reach out to the professionals for help. In this episode, Jesse, Bob, and Sue meet with SEO expert TJ Elder to discuss the top SEO website mistakes. What You'll Learn Why your website may be in need of SEO improvement How to look for SEO warning signs in your website's content When to hire an SEO professional for assistance Got a question for the team? Let us know on our questions page! We're here to help. Thanks for stopping by!   https://www.localseotactics.com/sure-signs-your-website-needs-seo-improvement-from-professionals/   Don’t miss an episode – listen on Apple Podcasts, Google Podcasts, Spotify, iHeart, and more!

How Businesses Owners Can Help Achieve Their SEO Goals  Before partnering up with an SEO or digital marketing firm, it is important that business owners understand what their role will be in the process. In this episode, Jesse, Bob, and Sue discuss what it means to have a successful SEO implementation, maintain clear and consistent communication, and have realistic expectations. What you'll learn Why it is important to map out your vision and goals What you should expect from your SEO company When to delegate your team to assit with SEO tasks Got a question for the team? Let us know on our questions page! We're here to help. View the show notes, resource links, episode transcript, and watch the video version at www.localseotactics.com/what-is-the-business-owners-role-for-successful-seo-implementation/  

How Engaging on Social Media Can Benefit Your Businesses Investing Social Media can be a valuable tool for digital marketing and SEO. LinkedIn is a social media platform for professionals that allows you to connect with other businesses and customers in your network. In this episode, Jesse talks with Michael Ivy about how to use LinkedIn to create professional relationships and engage with potential customers. What you’ll learn Why social media can be an important tool for digital marketing and how to measure your ROI How to engage with your LinkedIn network to generate more connections and sales What the AIDA framework is and how to use it for your LinkedIn posts Got a question for the team? Let us know on our questions page! We’re here to help. Thanks for stopping by! View the show notes, resource links, episode transcript, and watch the video version at www.localseotactics.com/developing-a-successful-strategy-for-posting-on-linkedin-with-michael-ivy  

How To Manage Your Google Reviews For SEO Google reviews can play a big role in your business' online success. When new reviews aren't appearing for your business, you may be missing out on SEO opportunities. Jesse, Bob, and Sue discuss what you can do to manage your Google reviews and ensure they're working for you. What you’ll learn What you can you do about Google reviews that aren't showing up How liking Google reviews may have an effect on Your Google Business Profile (GBP) Why getting reviews is important for SEO even if it's not on Google Learn more at https://www.localseotactics.com/is-there-anything-you-can-do-when-someone-leaves-you-a-google-review-and-it-does-not-show-up Thanks for stopping by!  

Why a Co-Working Space may impact your Google Business Profile (GBP) SEO With the recent influx of remote or home-based businesses, the question of using a virtual office address to set up a business profile listing on Google has come up more often. Location plays a big part in your Google Business Profile (GBP) and if you are working in a co-working space your SEO may be affected. In this episode, Jesse, Bob, and Sue discuss whether or not this is a viable option, and if so, what the best practices are. What you'll learn in this episode: What you should do if you work remotely or from home to ensure your Google Business Profile is not impacted How other businesses in a co-working space can affect your SEO Why Google may hide or flag a virtual office listing and the alternatives Got a question for the team? Let us know on our questions page! We're here to help. Thanks for stopping by!