Ecommerce On Tap By Sourcify

This episode is all about Gymshark—one of the fastest-growing athleisure brands on the planet. Kicking off with breaking industry news and trends, Nathan and Aaron lay the groundwork for an exploration of what makes Gymshark a standout story: a college student, Ben Francis, who turned a passion for lifting and coding into a multi-billion dollar global powerhouse. We unpack Gymshark’s humble beginnings, its explosive early growth, and how a clever pivot from dropshipping supplements to creating apparel changed everything. You’ll hear about Ben’s bold decision to step back as CEO—a move rarely seen in fast-growing startups—and what that meant for the company’s trajectory. The episode also covers the nuts and bolts of Gymshark’s supply chain, the role of influencer-driven marketing, navigating international expansion (including a $200 million market entry in the US before even having a local staff!), and what the future might hold as IPO rumors swirl. Dye Ban Article: https://www.linkedin.com/pulse/color-chang

Journey through the dynamic world of athleisure as we deep dive into the story of Alo Yoga, a brand that's reshaped how we think about activewear. Here are 3 key takeaways: Resilient Growth: Alo Yoga experienced a staggering 200% growth during the pandemic, exemplifying the power of adaptation and meeting market demands. Their pivot to digital platforms with Alo Moves was a strategic win that engaged their community in innovative ways. Bold Branding: From proprietary fabrics to fashion-focused initiatives like New York Fashion Week partnerships and a luxury skiwear collection, Alo isn't just selling clothes; they're crafting a lifestyle. Their strategy of combining athleisure with high fashion demonstrates the importance of brand differentiation. Supply Chain Savvy: Leveraging a vertically integrated supply chain, Alo benefits from extensive manufacturing networks in Asia, ensuring they meet the technical demands of their products. Meanwhile, Bella + Canvas's U.S.-based operations showcase a strategic

t’s Nathan and Aaron, hosts of E-commerce on Tap, here to talk tariffs and their rollercoaster impact on businesses. In this emergency pod, we dive into the whirlwind of recent tariff changes and how they shook the market. We break down why moving production isn't as easy as throwing a switch, what strategies can shield you from trade uncertainties, and why staying nimble is key during volatile times. If tariffs are on your mind, this episode is your compass through the chaos.

Whether you're deep into the world of athleisure or just curious about its explosive growth, this episode is a must-listen. Check out these key takeaways:

Studs is redefining the ear piercing and jewelry space for Gen Z—but their journey hasn’t been easy. In this episode of eCommerce on Tap, we dive into:

From a surf trip in Costa Rica to a multimillion-dollar acquisition—Pura Vida Bracelets built an empire by blending handmade craftsmanship with savvy digital marketing.

What happens when two founders rethink a centuries-old tradition? QALO co-founders Ted Baker and KC Holiday set out to solve a personal problem—traditional wedding rings didn’t fit their active lifestyles. What started as a simple idea turned into a brand that reshaped the jewelry industry. In this episode, we break down: ✅ How QALO disrupted the wedding ring market with silicone bands ✅ The challenges of competing against cheap alternatives ✅ Their viral Hard Knocks moment with Andy Dalton ✅ The launch of their health-tracking ring, QRNT ✅ The strategic acquisition by Win Brands Group Whether you’re an entrepreneur, eCommerce operator, or just love a great business story, this episode is packed with insights on product innovation, category creation, and scaling a brand.

We dive into the incredible story of Aurate, a jewelry brand redefining the industry. From their innovative pop-up store beginnings in Soho to their pioneering retail-first strategy, Aurate’s journey is nothing short of inspiring. We discussed their unique partnerships, sustainability focus, and their impressive financial milestones including a recent $25 million Series B.

Shinola: Crafting Luxury Watches and Revitalizing Detroit by Ecommerce on Tap by Sourcify and Izba Consulting

On today's episode of Ecommerce On Tap, Nathan and I dive deep into the fascinating world of jewelry e-commerce. We unpack the differences between luxury and custom pieces, explore key manufacturing processes like lost wax casting and CNC milling, and discuss the growing demand for ethical sourcing and sustainability. Plus, we highlight successful DTC brands like Mejuri and Jaxxon, sharing how innovative marketing and supply chain strategies lead to high margins and growth. Whether you're a budding jewelry entrepreneur or a seasoned pro, this episode is packed with insights you can't miss.

Dive into the fascinating journey of Huckberry, the adventure-driven men’s apparel brand that transformed from a small startup into a powerhouse in the direct-to-consumer space. In this episode, we unravel Huckberry’s growth strategy and the secrets behind their success, from content marketing to community engagement. We also explore the history of outerwear, tracing its evolution from practical pieces like military coats, trench coats, and bomber jackets to today’s blend of functionality and style seen in brands like North Face and Patagonia. Aaron shares his thoughts on picking up a ski jacket from Costco, while Nathan dives into the cultural and utilitarian roots of timeless styles like peacoats, denim jackets, and faux fur. Discover how Huckberry, founded by Andrew Forch and Richard Greiner, combined a love for adventure and content-driven storytelling to curate iconic pieces like the Wax Trucker Jacket and build a loyal community of outdoor enthusiasts. Learn about their direct-to-consumer sales model,

Welcome to another exciting episode of "Ecommerce On Tap," the podcast where we dive deep into the world of D2C brands and supply chain innovations. I'm your host Nathan Resnick, joined by my co-host Aaron Alpeter. Today, we're exploring the incredible journey of Aether Diamonds—a company transforming the diamond industry with pioneering technology that captures CO2 from the atmosphere to create beautiful, sustainable diamonds. We'll discuss their unique business model, the environmental impacts of traditional diamond mining, and how Aether's founders are paving the way for low-carbon ventures. Plus, we'll highlight industry trends, sustainability challenges, and what the future holds for lab-grown diamonds.

We'll explore Bombas' remarkable journey—from its founding story and rapid growth to its significant contributions to social causes. We'll discuss how Bombas donates a pair of socks for every pair purchased and how they have partnered with over 3,500 giving partners across the US, donating over 100 million pairs of socks to those in need. Nathan and I also tackle the complexities of incorporating social missions into business models, the potential conflicts with shareholder interests, and the scalability challenges faced by mission-driven companies like Bombas. We'll also touch on Bombas' impressive financial milestones, supply chain insights, and expansion into new product lines.

Welcome to another episode of Ecommerce On Tap, where we dive deep into the intriguing stories behind some of the most innovative business models in the e-commerce world. I'm your host Nathan Resnick, joined by my co-host Aaron Alper, as we unpack the dramatic series of events surrounding Beauty Counter, a pioneering clean beauty brand. In today’s episode titled "Beauty Counter," we examine the turbulence that followed a major leadership change at the company, leading to a mass resignation of key staff and a strategic overhaul that shook its foundation. We'll discuss how a significant distribution deal with Ulta affected Beauty Counter's unique MLM consultant network, sparking a lawsuit and contributing to a dramatic sales decline. Aaron and I will explore the implications of leveraged buyouts and the hurdles faced by Greg, who returned as CEO to confront massive layoffs and high debt. We'll also delve into the potential for reviving the MLM network, leveraging passionate individuals, and the possibility o

How Knot Standard Blends Technology and Tailoring for the Perfect Fit by Ecommerce on Tap by Sourcify and Izba Consulting

In today's deep dive, we explore Stitch Fix, the innovative fashion company that once captivated millions with its personalized styling services. We'll examine the ups and downs of this intriguing e-commerce business, from its rapid growth under founder Katrina Lake to its current struggles in the public market. Nathan and Aaron will discuss everything from the complexities of Stitch Fix's supply chain to potential strategic moves, such as going private or merging with competitors. Plus, we'll analyze the impact of high return rates, the evolution of personalized fashion, and how technology is shaping the future of the e-commerce landscape. Stay tuned as we unravel what went right, what went wrong, and what the future might hold for Stitch Fix.

Welcome back to another enlightening episode of Ecommerce On Tap! Today, your hosts Aaron and Nathan dive into the intricate world of celebrity beauty brands, focusing on the phenomenal success of Rare Beauty by Selena Gomez. In this episode, we’ll explore why only about 20% of celebrity beauty brands survive and how aligning a brand with a celebrity's public persona, like Logan Paul's Prime energy drinks or Gordon Ramsay's Hexclad, can make all the difference. We'll also look at the modest success of brands like Kendall Jenner’s Moon toothpaste and Danny Duncan's Matador energy drink. We’ll uncover the strategic brilliance behind Rare Beauty's staggering $350 million revenue and its commitment to mental health advocacy, a mission close to Selena Gomez’s heart. Despite personal challenges and no prior beauty industry experience, Selena’s authentic connection to her brand, strategic hiring, and massive social media influence have propelled Rare Beauty to a $2 billion valuation. Tune in as we examine Rare Be

In this episode of eCommerce on Tap, Aaron takes you inside the journey of The Farmer’s Dog, a trailblazing brand delivering fresh, personalized pet food straight to doorsteps. Drawing on his experience as an advisor to The Farmer’s Dog and his expertise in supply chain strategy with Izba, Aaron breaks down the unique challenges of cold chain logistics, quality control, and supply chain scaling in the pet food industry. Tune in to learn how they perfected operations, managed complex logistics, and overcame challenges to scale successfully. Don’t miss this deep dive into the world of innovative eCommerce and logistics for pet products!

In this episode of eCommerce on Tap, we dive into the fascinating story behind Allbirds, the innovative shoe company founded by professional soccer player Tim Brown. Discover how a unique hobby in his garage turned into a Kickstarter success, revolutionizing the footwear industry with sustainable wool shoes. We explore the history of wool, the Allbirds founding journey, and how their commitment to eco-friendly practices helped them grow. Aaron also breaks down their financials, analyzes their supply chain challenges, and shares how he would turn the business around. Could Allbirds benefit from using Sourcify? Tune in to find out!

Join hosts Aaron and Nathan as they dive deep into the innovative world of Ro, formerly known as Roman, in this exciting episode of "Ecommerce On Tap." Discover how Ro, a pioneer in the telehealth industry, has been transforming healthcare delivery since its founding in 2017.