Inside Independent Publishing (with Ibpa)

Autor: Vários
Narrador: Vários
Editor: Podcast
Duración: 54:53:36
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Sinopsis

"Inside Independent Publishing (with IBPA)" wants to make you a smarter publisher by giving you access to powerful ideas, strategies, and tools for success. Our interview guests are independent publishers, author publishers, and hybrid publishers, as well as distributors, printers, typographers, reviewers, booksellers, marketers, visionaries, and opinion leaders from all sectors of the book publishing industry.We are sponsored and supported by the Independent Book Publishers Association, the largest book publishing association in the US serving independent publishers and author publishers. IBPAs vision is a world where every independent publisher has the tools and knowledge needed to professionally engage in all aspects of the publishing industry. Your host is Peter Goodman, publisher of Stone Bridge Press and a longtime member and past Board Chair of IBPA.

Episodios

Book Distribution Basics, with guest Tom Doherty

02/04/2018 Duración: 35min

Tom Doherty of Cardinal Publishers Group presents need-to-know pointers for independent publishers seeking distribution for their books. He covers: the different types of distributor typical working arrangements, including exclusivity, house accounts, chargebacks, and services what you need to provide to find a distributor (such as a solid marketing plan!) the importance of keeping the lines of communication open discoverability working with online retailers Also: your questions on Digital Review Copies and royalties. Participants Tom Doherty has been president of Cardinal Publishers Group since 2000 and publisher of Blue River Press since 2004. Prior to Cardinal Publishers Group Tom worked in publishing for nearly twenty years including eight years in book distribution with Time-Warner and The Hearst Corporation. During his time at Cardinal Publishers Group, a full-service distributor, Tom has launched more than a hundred new imprints. As publisher of Blue River Press he published notable New York Times be

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Amazon Marketing Services for the Independent Publisher, with guest Ian Lamont

01/04/2018 Duración: 31min

Ian Lamont of i30 Media discusses strategies for using Amazon Marketing Services to make your book pop to the top in Amazon searches. Covered here are key concepts like bidding and budgeting, and a real-world assessment of what works and what doesn't when working with Amazon (or with Facebook and Google ads). Here’s the YouTube how-to video Ian mentions in the podcast: “How to Make Amazon Marketing Services Product Display Ads”: https://youtu.be/oQvAsSQ3tV4 Mentioned in the members’ question portion of the podcast are new classes in Copyediting and Developmental Editing at UCLA Extension. For information, go to https://www.uclaextension.edu/. Participants Ian Lamont is an award-winning technology journalist, author, and publisher, and the founder of i30 Media Corp. and IN 30 MINUTES Guides. He is also a director and treasurer of the Independent Book Publishers Association and serves on IBPA's Executive Committee. His books include Twitter In 30 Minutes and Lean Media: How to Focus Creativity, Streamline Produ

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