Inside Trader Joe's

Sometime, someday, you may need a little help from a neighbor. Millions of us do. Find out how we try to be good neighbors in every one of the 475 neighborhoods we serve. Then, honest answers to some of the toughest Customer questions we receive. Like, “Why did you drop my favorite product?” and “What’s up with the parking lot?!” Finally, we peer into our crystal ball to see the future of Trader Joe’s – come along for the ride and join our shopping adventure! Episode 5 Transcript (PDF)

Oh sure, we could sell your favorite Trader Joe’s products online, but that’s not who we are. We could collect data about you, but that’s really not who we are. We strive to make shopping at Trader Joe’s an enjoyable experience, a fun adventure. For many, a Trader Joe’s store has long been the place to buy wine, and they ask us, “How do you do it – offer such great wines at such great prices?” We’ll show you the secret on a trip to Napa Valley, California. And why are Trader Joe’s Crew Members so happy, anyway? The answer is surprisingly simple. Also, the inspirational advice that one customer gave TJ’s CEO. Episode 4 Transcript (PDF)

Informative and Seriously Not Too Serious – That’s always our goal at Trader Joe’s. We want our Crew Members and Customers to find it easy and fun to explore our stores, discovering everything from unique international fare and American basics, to vegan, to gluten-free, and low carb options. We’ll explain why Trader Joe’s Fearless Flyer has been called “a cross between MAD magazine and Consumer Reports.” And we’ll try some delicious bites at the Demo Station, because the best way to be informed is to taste for yourself. We bravely reveal some of our biggest product failures. And we ask our Crew Members the important question, “How many Hawaiian shirts do you own?” Episode 3 Transcript (PDF)

At Trader Joe’s, values aren’t just great deals on great products. They’re also the values we live by, every day in every neighborhood store. We’ll share the ways we put those values into practice when we take you inside our (top-secret) Tasting Panel, where decisions are being made about what products to put on Trader Joe’s shelves. Then, Joe himself (yes, there is a Trader Joe) helps explain how it all began… including why we wear those oh-so-stylish Hawaiian shirts. Episode 2 Transcript (PDF)

People can’t stop tasting them and talking about them. What makes Trader Joe’s products so different? How does an idea go from being one of our new discoveries to one of yours? Meet the person with the best job at Trader Joe’s (or maybe anywhere!), traveling the world in search of new flavors. What went wrong (and turned out right) when we introduced Mandarin Orange Chicken, among our most popular products ever. How a customer got a laugh from our CEO and changed the way we sell bananas. What’s NOT in Trader Joe’s products? Episode 1 Transcript (PDF)    

Here's a quick taste of Inside Trader Joe's, a new 5-part series coming May 1, 2018, from the folks at Trader Joe's. There's no other store like Trader Joe's. Now you can go behind-the-scenes to find out why Trader Joe's is... Trader Joe's. Trailer Transcript (PDF)