Dos Marcos

Kyle Deets, a third-generation furniture and mattress retailer from Nebraska, is in the process of purchasing his family's business, and he carries with him a rich history of their journey. On today's episode, Kyle recaps being descendants of German immigrants and how the Deets family established and nurtured their furniture store, building a strong connection with the community over the years. Kyle emphasizes the importance of a smooth generational transition, ensuring that the business's legacy is passed on effectively. What distinguishes Kyle and his family from the competition is their willingness to embrace non-traditional selling experiences. By going beyond the ordinary, they foster personal connections and establish themselves as the go-to retailer in their community. Their involvement in local events and initiatives further strengthens their ties with customers. This episode also highlights the significance of paying attention to the little things in business. Whether it's pickin

Many in our industry know the vital role that sleep plays in our overall well-being, but do our consumers? James Perez, current CEO of over a dozen Mattress Firm Franchise stores, joins Mark Kinsley on today’s episode to discuss his remarkable journey that reshaped his perspective on achieving a restful night's sleep.  In this episode, Perez sets out to enlighten individuals about the other crucial factors that contribute to a transformative sleep experience (hint: mattresses only account for 20% of sleep wellness). From pillows to textiles and wellness practices, he understands that the key to unlocking optimal sleep lies in addressing each of these elements comprehensively. Citing back to the inaugural Dream Camp 2022 held in Bentonville, Arkansas, Perez emphasized the pressing need for the mattress industry to establish trust and credibility in their mission to help people improve their sleep. Drawing from his own personal journey, he also shared the profound impact that prioritizing sleep and health

The legacy of Raymour and Flanigan is one entrenched in family heritage. In this episode of the Sleep Summit Show, hosted by Mark Kinsley, we gain insight into the remarkable journey of Seth Goldberg, President of Raymour and Flanigan and third generation retailer. With over 150 stores, Raymour and Flanigan is a prominent northeastern retailer renowned for its high-end furnishings and exceptional service. The discussion includes the rich legacy of Raymour and Flanigan, tracing back to Seth's grandfather, who laid the foundation for the company's success. Seth shares anecdotes about his father's entrepreneurial spirit, practical business approach, and effective communication skills, which have profoundly influenced the company's values and vision. Seth also discusses Raymour and Flanigan's expansion into the mattress and sleep wellness industry, highlights the company's commitment to fostering a strong community and company culture (including how they transformed traditional holiday pa

Meet Gui Peres, the multilingual, multifaceted President and COO of Ergomotion, the innovative adjustable base company that's revolutionizing the category.  On today's episode of the Sleep Summit Show, Gui shares his story about growing up in Brazil and Mexico City, and his close relationship with his mother. He talks about his experience as one of the first employee’s for Ergomotion and the story behind the start of the company dating back to the father-son duo, Alain and Kelly Clenet, and their partnership with Johnny Grigs. Gui also shares how his career has evolved within the company. He played a crucial role in creating Dawn House Living and watched as adjustable beds moved from being seen as "grandma beds" to mainstream. He also discusses the importance of keeping up with technology without losing the core mission of the company. In addition, Gui answers the weekly trivia question, revealing the estimated attachment rate for adjustable bases in the US market, and we learn the strangest

He's captain of the fastest growing mattress retailer in the country. Sleep Summit Show host Mark Kinsley visits with Matt Smith, founder of Snooze Mattress, who recently appeared on the hit TV show "Undercover Billionaire." The show follows successful entrepreneurs as they try to build a new business in just 90 days, starting with only $100 and without revealing their true identities. During his time on the show, Matt was tasked with creating a new product and launching it within the allotted time frame. He teamed up with two locals, and together they created the "Better Bedder," a simple but innovative product that helps keep sheets and blankets in place on a bed. Despite facing numerous obstacles, including manufacturing and supply chain issues, Matt and his team were able to successfully launch the Better Bedder and generate over $20,000 in sales within the 90-day timeframe. Overall, Matt's time on "Undercover Billionaire" showcased his entrepreneurial spirit and abil

The Sleep Summit Show is a new podcast that uncovers the secrets of the sleep industry.  Mark Kinsley, President and CEO of the Englander Mattress Company and founder of The FAM, hosts the show. It explores bold ideas from innovators, entrepreneurs, and thought leaders who are shaping the sleep industry. The purpose of the Sleep Summit Show is to connect people with thought leaders, products, technology, research, ideas, and devices that aim to support people on their sleep journey.  Kinsley believes the pursuit of better sleep is a dynamic journey. People need pathways that connect them to the various aspects of sleep health so they can gain knowledge and insights, while being exposed to products that can support their pursuit of better sleep.  Sleep Summit will be that connection point that brings the sleep community together.  Listeners will hear from experts who are revolutionizing how we rest and recharge. The guests will include the CEO of Nanobionics, the President of Ergomotion, the President of

Reflect on the end of an era and bid farewell to the past while embracing the future. Breaking up may be hard to do, but with exciting adventures ahead, it becomes a little easier. In this farewell episode of the Dos Marcos Podcast, Kinsley and Quinn take you on a sentimental journey down memory lane. They share funny memories and reveal the reason for the move forward. Tune in to discover the future of the FAM, and rest assured, they're not going anywhere! This fast-paced episode ends just as you would expect, leaving you feeling nostalgic and hopeful for what's to come. As Winne-the-Pooh once stated, "what a beautiful thing it is to have something beautiful to say goodbye too." --- Send in a voice message: https://podcasters.spotify.com/pod/show/mattresspodcast/message

Oprah Winfrey and Ellen Degeneres both agree - Dr. Weil and his lifestyle medicine are worth paying attention too In this episode, Quinn and Kinsley host Dr. Andrew Weil, a renowned integrative medicine physician and author of best-selling books such as "Spontaneous Healing" and "Healthy Aging," has actively advocated for natural and alternative medicine, earning recognition from several organizations including the World Health Organization and the American College of Physicians, and Sarah Bergman, CMO and SVP of PureCare Home. In collaboration with PureCare, Dr. Weil has developed a line of bedding products made with high-quality materials and innovative technologies such as Celliant fibers and antimicrobial silver ions. The goal of this collaboration is to provide customers with a comprehensive sleep experience that enhances their overall physical and mental well-being. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mattresspodcast/message

In part one with Andrew Gross, we talked to the bedding veteran about the best business book you've never read. It's called New Lanchester Strategy. Gross introduced us to a framework for how to think about market competition. In part two, Andrew discusses how to apply the principles of warfare to gain market share. How do you operate if you're the dominant market player? Well, it's different than how you approach gaining market if you're a smaller business. Whether you're number three or number one, Andrew outlines strategies for taking bigger pieces of the pie. Here's a hint for smaller players: beat up on everyone who is smaller than you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mattresspodcast/message

Andrew Gross is a battled tested bedding veteran who held an EVP position at SSB and was a board member and SVP of marketing for Serta. During his time at Serta, the brand moved from #3 to #1 while doubling EBITDA. He and his team introduced iComfort gel-memory foam, widely considered the most successful new product in category history and ultimately a profitable $500MM+ franchise. When Andrew told us about the best business book most people haven't read—one he's used for years—we perked up. The New Lanchester Strategy introduces a framework for how to think about market competition. In this episode Andrew walks us through the three principles of Lanchester strategy and brings the topic to life with examples from the mattress business. Be sure to tune in for part two where Andrew talks about the future of the mattress business and how to apply Lanchester strategy. --- Send in a voice message: https://anchor.fm/mattresspodcast/message

What consumers want.  The famous movie from the 90's What Women Want provides inside insights into the mind of women...and it's the same super power retailers wish to possess.  In this throwback episode from 2021, Mark Kinsley and Mark Quinn interview, Jesse Kostuhoski, Vice President of Retail Development for the Furniture and Appliance Mark in Stephens Point, Wisconsin. He is a 25+ year industry veteran, spending more than 15 years in retail stores and almost a decade with Serta. Based on his unique perspective, it’s clear he has a pulse on the consumer and what their core needs are. If you think engagement, trust and advocacy aren't the first things on a customer's mind, you may need to think again.    They also chat about hiring and the current issues with finding good help. Lack of help is a pervasive problem that is currently affecting every industry, and they discuss how hiring an employee goes beyond their skill set, but must also include a discussion on goals and dreams–both for t

Blast from the past! In today's episode, we travel back to May of 2020 and relive the advice from Jon Spoelstra.  _____ Sumo wrestler doing a Michael Jordan dunk. That’s the cover of Jon Spoelstra’s book: Marketing Outrageously REDUX.    Dos Marcos have both read the book, used its insights, and had it on their shelves for years.  It was an honor having on the show the former General Manager of the Portland Trailblazers, President of the New York Nets, and renowned author.  He’s famous for using a rubber chickens in his marketing and Spoelstra has gems of wisdom to pass along to any business owner.    We talk mattress shopping and tires, how to use Jon’s 90-day theory to improve your career, and the most important question you can ask yourself in business.   Find out more about Jon and connect with him at JonSpoelstra.com. --- Send in a voice message: https://anchor.fm/mattresspodcast/message

Posturepedic for $29.99?! How can that be?  The start of the Sealy Wars is the topic of conversation in this Dos Marcos episode. Bob Hellyer, former EVP at Serta Simmons Bedding, rejoins Quinn and Kinsley to discuss the start of the infamous "Sealy Wars." He's discussing how it started, what went down, and who won. Plus, they discuss the man behind the battle: Ernie Wiluger, and other legends of the industry and what they taught Bob and others about the art of the mattress sale.  --- Send in a voice message: https://anchor.fm/mattresspodcast/message

Artificial intelligence is getting a facelift and it's becoming very real.  ChatGPT it's the next big thing you can't miss.  On today's episode, Kinsley and Quinn host Mike Magnuson, founder and CEO of GoodBed.com and co-host of the galaxy's second greatest mattress podcast, Mike it Up alongside Jeff Cassidy.  So what is ChatGPT? In short, ChatGPT is a large language model developed by OpenAI that uses deep learning algorithms to generate human-like responses to natural language queries. It is designed to understand and respond to a wide range of questions and tasks, and is used in a variety of applications, including virtual assistants, customer service chatbots, and language translation tools. So how does this affect the industry? In theory, ChatGPT could be used to help consumers find the perfect mattress for their needs. For example, a mattress company could develop a chatbot that uses ChatGPT to answer customer questions about different types of mattresses, such as memory foam, innerspring

Why reinvent the wheel?  In today's episode, Quinn and Adrienne analyze some of the best and worst superbowl ads from the weekend's big game and discuss how these ads could be made over to fit the industry.  How so? Consider the classic, "is it real or is it acting" Pepsi commercial featuring Steve Martin or Ben Stiller. In the ad(s), the actors play off of the idea that sometimes they love the products they support and sometimes it's acting. In the end, they drink the Pepsi sugar-free cola and remark on how delicious it tastes and then end with "is this real or am I acting?" No one knows for certain, but the commercial creates enough intrigue that now everyone wants to actually know...does it taste like the real thing? Consider a remake to drive foot traffic. Mattress companies tout better support, cooling features and a variety of items. Put the mattresses to the "test rest" challenge and invite them in stores to see "does it really offer support or are we just saying it does?"  Among other t

They say you learn more from your mistakes than your successes.  In the case of Christina Dyer, this has proven true.  We're back for the second part of our special two-part episode.  Do you remember the vision you had when you started your job or founded your company? Do you remember the many mistakes you made? In this episode, Dyer recalls the start of Noble Adventures, the pitfalls it fell into in the beginning, and what she learned from it that has translated into helping others in the same situation.  Dos Takeaways: 1. Learn common mistakes young entrepreneurs make and how, if left unchecked, can cause issues down the road. 2. How principles people learn on their Noble Adventures stick with them and why they keep investing year after year, even as costs have risen and people are cutting back.  Did you miss the first episode? Be sure to catch here!  --- Send in a voice message: https://anchor.fm/mattresspodcast/message

"The true test of leadership development are the stakeholders and the people that are impacted by the leader." How do you measure your effectiveness as a leader? Can you quantify it? Can you pinpoint upward growth? On today's Dos Marcos Show, Kinsley and Quinn host Christina Dyer, an Executive Coach, author of the book Savvy Leadership Strategies for Women, and the Founder and President of Noble Leadership Adventures. In this episode they discuss how you measure leadership effectiveness and mobility, the importance of stakeholder involvement in the process, and common blind spots of all leaders.   DOS TAKEAWAYS: 1) Learn why repetition is the mother of learning and how to put it into practice.  2) The starting point for all individuals when it comes to developing a life-long practice of leadership that matters.  --- Send in a voice message: https://anchor.fm/mattresspodcast/message

The mattress industry is a family business!   On today's Dos Marcos episode, Kinsley and Quinn, welcome the legendary Bob Hellyer, former Executive Vice President of Serta-Simmons Bedding, to pay tribute to the late Walter Corky Hellyer, his father.    Together, they discuss growing up in the industry, how his father's legacy shaped Hellyer's work ethic, the "Sealy war" and how that changed the industry, his father's contribution to the  mattress retail landscape and what Corky considered his proudest accomplishments.  Plus, they discuss the "simple formula" for success that's tried and true and has lasted for generations. --- Send in a voice message: https://anchor.fm/mattresspodcast/message

Strategies to create billion dollar customer experiences can happen in any industry. Picking up where last week left off, Quinn and Kinsley continue their interview with CxFormula Founder, Jason Friedman. If you missed part one, check it out here. It's an episode you (and your customers) can't afford to miss! --- Send in a voice message: https://anchor.fm/mattresspodcast/message

Disneyland isn't the only place capable of making magical memories for its customers. On today's episode, Kinsley and Quinn host Jason Friedman, CEO of CXFormula. Jason has a legendary track record helping brands of all shapes and sizes have unprecedented success with their customer experience. In this episode, they discuss Jason's background and how his love of theater and stagecraft  translated into helping businesses transform their customer experience, how he and his partners increased Foot Locker's same-store sales by 400% and discover the experiential strategies that raised over $6 billion for the top universities in the world. --- Send in a voice message: https://anchor.fm/mattresspodcast/message