Dos Marcos

Disneyland isn't the only place capable of making magical memories for its customers. On today's episode, Kinsley and Quinn host Jason Friedman, CEO of CXFormula. Jason has a legendary track record helping brands of all shapes and sizes have unprecedented success with their customer experience. In this episode, they discuss Jason's background and how his love of theater and stagecraft  translated into helping businesses transform their customer experience, how he and his partners increased Foot Locker's same-store sales by 400% and discover the experiential strategies that raised over $6 billion for the top universities in the world. --- Send in a voice message: https://anchor.fm/mattresspodcast/message

Beducation.  It's more than a noun or a descriptor; it's a mattress method and you need to study it.  In this episode, Dos Marcos host the Beducator, Jeff Scheuer, owner of Mattress-to-Go in Shelby Township, Michigan. They discuss Jeff's infamous (and the most famous FAM article ever written), How to Discuss Price Increases with Customers, and the different types of customers Jeff regularly encounters (and you probably do to) and how to sell mattresses, sleep and wellness to them in terms they understand and want to hear.  Plus, listen to Jeff explain how he helps RSA's add value in hard to value pieces of the mattress and how you can amplify to customers to help with the sale. --- Send in a voice message: https://anchor.fm/mattresspodcast/message

Public speaking still tops the list of things human's fear the most.  Also on the list? Dying. Venomous snakes and heights.  Not to fear because Brett Thornton is here to help you change that (or at least alleviate) fear in less than one hour.  Don't believe us? On today's episode, Brett Thornton, Vice President of Retail and VX at Avocado Green brands discusses his new book, "How to Be a Better Presenter in One Hour.  DOS Takeaways: 1) How to find your "why" on any topic, whether or not it's a subject you're passionate about.  2) Learn tactical principles you can apply today to improve your skills without reading 300 pages.  --- Send in a voice message: https://anchor.fm/mattresspodcast/message

Back for more of the good stuff! We're recapping the best of 2022 from July to November in this episode. We reconnect with Outward Inc., John Merwin and his vertical juggernaut, discuss the notion of sleep experts and discounting versus financing strategies. It's all on today's final recap for Dos Marcos in 2022.  --- Send in a voice message: https://anchor.fm/mattresspodcast/message

From Culp Inc. to Nectar, from inflation to employee training, Dos Marcos discussed it all in 2022. In this very special two-part episode, Quinn and Kinsley highlight moments from some of the most popular episodes of 2022. We celebrated Culp's 50th anniversary in January, the great resignation with TSI's Drew Millard in February, how the retail landscape is changing in March, common financing mistakes with experts from Koalifi in April, a nation facing inflation in May (and it continues still) and Nectar's cuts and whether their impacts were a foreshadowing of the future in June. We packed a lot into 2022 and are so thankful you walked, listened and watched with us. --- Send in a voice message: https://anchor.fm/mattresspodcast/message

Pulling the belt buckle tighter on marketing heading into a recession is the worst idea.    In fact, it could be the final nail in your coffin if your business is already on the struggle bus.    In this episode, Quinn and Kinsley discuss retail behavior during an economic downturn both on the part of the consumer and the retailer.  According to Quinn, if everyone else has slowed down and their voice shrinks... that means there's less noise in the market...[a]nd if that slows down and you're the one powering through that, then you're breaking through less clutter than you were before."   But don't just take their word for it. Mark and Mark cite to some pretty heavy hitters (ahem, Harvard Business anyone?) who are doing market analysis.    Dos Takeaways:  1. Learn how grab more marketshare in a downward economy; and 2. Determine what will help you emerge as a powerhouse. --- Send in a voice message: https://anchor.fm/mattresspodcast/message

Leggett and Platt is saving you and the consumer money by getting rid of the waste.  What part is this you may ask?   In this episode, Kinsley and Quinn are joined by Leggett and Platt's Cody Messner, Vice President of Sales, and Jason Jewett, Vice President of Product Development to discuss:    Innovation and client expectations;   How clear client communication is critical in strategic development;   Inefficiencies in mattress production and how they are helping reduce waste and excess labor costs; and   latest trends in foam development and how their products are on the cutting edge.   Plus, they provide insights for RSAs! --- Send in a voice message: https://anchor.fm/mattresspodcast/message

"It's not about what is next, it's about who it's with." On today's episode, we get an exclusive interview with Mark Quinn and his departure from the mattress retail giant, Mattress Firm. It's an episode filled with heartfelt moments, private insights and wisdom from Quinn as he explains: The reason behind his leaving (don't give into the rumor mill, hear it from the man himself); His fantastic team at Mattress Firm and the strength of the merchandise department; What he means by his "empathy for gratitude"; Why ignoring uncomfortable symptoms in your situation can lead to bigger problems; How to navigate unexpected career changes and business interruptions. Plus, get insights into what he's looking for in his next company and the people he wants to work alongside. --- Send in a voice message: https://anchor.fm/mattresspodcast/message

Snacking at nighttime is a common habit that you can help. Millions of people every night indulge in a nighttime snack session and most often the snacks are in the less-than-healthy category of foods. In today's episode, Nightfood Founder and CEO, Sean Folkson, joins Kinsley and Quinn to discuss Nightfood - the nighttime snack that actually aids in the sleeping journey and is delicious. Dos Topics: 1. What is nightfood, why did he create it, and what does it have to do with sleep; and 2. How nighttime snacking affects the sleep cycle and the role sugary foods play in overall sleep wellness Go Deeper: Connect with Sean and see how you get Nightfood into your area! --- Send in a voice message: https://anchor.fm/mattresspodcast/message

Asking your parents or siblings for $2,000 around the dinner table is generally a quick way to start an argument.  For Alex Kirkwood, Founder and CEO of the Kirkwood Collection, it kick started his family's investment portfolio in boutique, luxury accomdations and he's never looked back.  In today's episode, Mark Kinsley solo interviews the hotelier investor about: his background,  how he selects his destinations and buildings (hint: they all have historical connections, except one),  changing the expectations for bigger properties while maintaining the same level of exceptional service,  why he doesn't mess with hotel restaurants, and the requirements for amenities within his properties (the mattress is a big one!)   --- Send in a voice message: https://anchor.fm/mattresspodcast/message

Deep discounts or finance offers with interest?  Which appeals more to consumers? Inflation is at the highest rate it has been in more than 40 years and consumers are feeling more than a pinch in their pockets. Surprising to some, including Quinn, when it comes to shoppers, consumers are more likely to purchase based on the financing options available more than the deep discounts one advertises.  In this episode, Mark Kinsley and Mark Quinn analyze the impact of inflation and how more and more shoppers are turning to credit options as their savings accounts dwindle and their budgets get tighter, and how a credit option actually connects  you with a consumer more than a basic purchase with cash. Plus, they provide powerful conversation pitches to help make the sale relatable to the consumer and their life. --- Send in a voice message: https://anchor.fm/mattresspodcast/message

Bashar Wali is a self-proclaimed hotel nerd with major FOMO. This fear of missing out has created a habit — one that’s turned into an unofficial world record: he doesn’t stay in a hotel for more than one night. If he’s in New York City for four nights, he’ll stay at a different property every single night. As a hotelier and road warrior, Bashar has a unique perspective on the sleep environment and has thoughts on how hotels should be thinking about the sleep space. “I think we as an industry are foolish because we have lost sight of the business we're in. We’re in the business of sleep. We are giving you a good night's sleep. And for my properties and for my team, we have some pillars…and sleep to me, is one of the most important pillars. And it's the mattress, the sheets, the pillows, the alarm clock, how dark the room gets, how cool the room gets, the noise factor, the sleep button on the TV.” Bashar is the CEO and Founder of This Assembly and Practice Hospitality. On this episode, you’ll hear about: the

Have you heard of sleepscursions? If not, they're exactly what they sound like: an excursion dedicated to sleep. Does it sound made up? Well, it isn't and boutique hotels are taking notice. In this episode, Mark Kinsley and Mark Quinn discuss research related to boutique hotels: why people choose them over national chains, how important location is to their destination, and the most important, the mattress and pillow quality and what people expect from a niche hotel in terms of sleep comfort. --- Send in a voice message: https://anchor.fm/mattresspodcast/message

Are we entitled to call ourselves sleep experts? Do we know what that entails and if so, are we living up to it? On today's episode, Kinsley and Quinn discuss an idea from Dream Camp in conjunction with exclusive FAM data on what contributes to a good night's sleep. They dig deep into why people may not trust an RSA when it comes to which mattress will give them the best night's sleep and how we shift the conversation and the way the industry is viewed in order to become the ultimate wellness resource.  --- Send in a voice message: https://anchor.fm/mattresspodcast/message

"Everything you do, you'll do better with a goodnight's sleep. " - Author Unknown Today's episode is long awaited. For the better part of a decade, Quinn and Kinslsey have dreamed about the concept of a sleep summit. A place where the world changers, the action takers and the best and brightest minds in the furniture, mattress and appliance industry would gather together to share ideas, brainstorm innovative and outside-the-box ideas on how to shake up the industry while vigorously pursuing the same goal: to ensure every human gets a better night's sleep. Dream Camp 2022 was held October 3rd - 6th, 2022 in Bentonville, Arkansas. Industry veterans and newbies alike, gathered together for three intense days of learning and collaborating, and mountain biking and flying. It was said it was an event like any other that has been held before and today, Kinsley and Quinn recap the event, what's next on the horizon and what you can expect in 2023. --- Send in a voice message: https://anchor.fm/mattresspodcast/messa

Do you want to offer sustainable solutions to your customers, but don't know where to start?  On today's episode, Kinsley and Quinn sit down with Kate Caddy, Manager in Sustainability for the International Sleep Products Association and the Mattress Recycling Council, to discuss sustainability as it relates to the upcycle and recyling of old mattresses. She touches on the current legislation that has just passed in Oregon and what retailers need to be aware of on both the front and back end as it relates to mattress sales, collaboration in our industry and how to move the needle forward and the upcoming ISPA Sustainability Conference being held in Charlotte, North Carolina on November 16-17th, 2022  Plus! Listen in for your chance to win a free ticket to the conference! --- Send in a voice message: https://anchor.fm/mattresspodcast/message

Don't be the guy who doesn't know, what he doesn't know. In partnership with Snap Finance, The FAM conducted research into the buying habits, expectations and mind of the intended buyer. What is an "intended buyer?" It is customer in the market place who wants to buy a product or service, but isn't fully ready to commit until thorough research has been completed. What is the "intender" looking for? Join Mark Quinn and Mark Kinsley as they breakdown the research that answers the questions of where these consumers are shopping, what are they buying and what do they expect from your retail store. --- Send in a voice message: https://anchor.fm/mattresspodcast/message

10,000 people per day are turning 65. This makes the baby boomer generation the largest demographic with disposable income...to the tune of 8 billion dollars.  On today's episode, Quinn and Kinsley host, Mary Van Orman, Director of Project Strategy for Dawn House, the wellness division of Ergomotion. In this episode, Orman discusses the habits and expectations of this aging generation. Gone are the days of assisted living and nursing homes. This generation is bringing the assisted care amenities into their private homes, starting with sleep products (think: adjustable bases with health monitoring features). Listen or watch as they discuss the mindset of the aging consumer, technological advancements, and ways to incorporate these products into your sales strategy.  --- Send in a voice message: https://anchor.fm/mattresspodcast/message

Quit leaving sales on the table.  On today's episode, Ed Haluska, Chief Commercial Officer for Genesis Credit joins Mark Kinsley and Mark Quinn to discuss the forgotten consumer. In the world of financing, people are segmented into different camps based on their credit scores and often times, consumers with middle tier credit scores are being denied financing options just because life happened. This is area of financing is where Genesis Credit steps in. Listen in as Ed discusses his background, the passion and mission of Genesis Credit, how consumer behavior is changing in volatile times and how you can quit losing sales due to less than perfect credit scores.  --- Send in a voice message: https://anchor.fm/mattresspodcast/message

Brooklyn Bedding went viral before "going viral" was thing.   A one time Amazon ad turned into a 9 month phenomenon that made Brooklyn Bedding the household item to own.    On today's episode, Mark Quinn and Mark Kinsley sit down with Brooklyn Bedding CEO John Merwin and discuss the early days of his entry into the mattress industry. From his brother purchasing a Wonder Bread truck and selling items door to door to John being "strong armed" into purchasing mattress parts he didn't need in order to get the products he wanted, Merwin is the epitome of hard work and dedication. Loaded down with parts he didn't know what to do with, Merwin learned how to make his own mattresses and forged his way into the shippable mattress category. --- Send in a voice message: https://anchor.fm/mattresspodcast/message