Built To Grow

The recent explosion of use cases for AI has got everybody thinking and talking. In the fitness industry, there is the possible use of AI and biometrics to revolutionize how we market and attract customers.The idea is that AI can analyze biometric data from sources like camera phones, microphones, and smartwatches to determine people's responses to social media posts or advertisements.Currently, this technology is being used by organizations such as the CIA and NSA used for identifying potential threats, such as potential terrorists.However, in the future, businesses may be able to leverage this technology to segment leads based on their favorable or negative responses to specific content. This means businesses can identify leads who are highly interested, those who are gathering more information, and those who are not quality leads.It's worth noting that elements of this personalized marketing already exist.For instance, Google has been using algorithms and analytics to understand our buying habits a