Built To Grow

All gym owners (and entrepreneurs in general) know that bills can’t wait for strategy. That’s why long-term thinking usually fades when expenses stack up faster than revenue. In those situations, decisions get rushed, patience disappears, and survival starts driving the business. That pressure is what makes shiny objects so tempting. A new offer shows up that looks like a way to grab twenty or thirty grand just to cover the bills, and gym owners convince themselves it’s the thing that fixes everything.What follows is selling packages and discounting memberships, all in an effort to get through the next month. The business slowly shifts away from recurring revenue, and instead of moving forward, it starts the race ten yards behind the starting line.In this episode, Tim and Randy explain why long-term stability comes from boring execution and disciplined growth.Tune in to learn:00:14 Why recurring revenue removes desperation from decisions06:09 Where most gyms break their systems 09:21 How to build revenue that

All gym owners know exactly what type of training works. Just ask them how they train themselves. You’ll get almost the same answer every time: strength-based training with weights, progression, and structure.But when it comes to what they sell in their gyms, many still run large-group classes.It’s not because they believe in those classes more. They choose them because they’re easier to run. Large group feels simpler to staff, simpler to coach, and simpler to schedule.The problem is what that decision does to the business over time: high churn, low prices, zero personalization.In this episode, Tim and Randy explain why large-group training has become a red ocean and how gyms can get out of it.Tune in to learn: 02:22 The business cost of large-group training04:39 Why semi-private strength training changes the math10:52 How to shift into semi-private strength training without blowing up the businessAdditional Resources:- Join the 8th Annual Growth Summit in Scottsdale - Get your ticket to the 2-day Million Dol

Many gym owners try to be good at everything: large-group training, small-group training, one-on-one, a little of this, a little of that... It feels safer to serve everyone and avoid turning anyone away.But that approach actually does the opposite. Spreading focus too thin caps revenue, burns out coaches, and locks retention in place. That’s exactly what Tim ran into inside his gym.In this episode, Tim and Zach share what they found when they set aside surface metrics and prioritized retention and client value. Semi-private clients stayed over three years. Large group clients didn’t even make it to one.That gap made the decision unavoidable. Large group training was phased out, and the focus moved fully to semi-private. It wasn’t overnight, but once the band-aid finally came off, everything changed. In the years that followed, profit jumped by 38 percent.Today Tim and Zach talk about:01:13 Why gyms hit a recurring revenue ceiling02:08 The 9.8 vs 36.2 month retention gap 07:00 How switching delivery styles bur

Peptides are being pitched to gym owners as the next big revenue play. Right now, it feels like a no-brainer. Clients are asking. Gurus are pushing. And the message is simple: don’t overthink it.But no one talks about where this starts to get dangerous.The moment a gym chases peptides for profit, it risks taking on liability it doesn’t fully understand and abandoning what it was built to do: train people and create long-term change.Instead, that work gets replaced by the promise of faster outcomes, and the business inevitably becomes something else.The issue here isn’t whether peptides work. It’s why and how gyms are being pushed to adopt them. And that’s the topic Tim and Zach are discussing in this episode.Tune in to learn:02:59 Why offering peptides pushes gyms outside their scope11:20 What insurance carriers are saying about peptide liability15:59 How peptides can replace training instead of supporting itAdditional Resources:- Join the 8th Annual Growth Summit in Scottsdale - Get your ticket to the 2-day

Gym owners usually say they have well-prepared sales strategies. Then they pull out slide decks, scripts, pricing menus, and perfectly organized offers.And almost all of it misses the most important part of the equation: the potential client.The person in front of you doesn’t need to be impressed by how great your gym is or how many services you sell. They need to know you understand them and that what you’re recommending actually solves their problem.That happens through conversation, not a fancy presentation.In this episode, Randy and Zack share what effective sales strategies actually look like when the goal is to guide people from solving a problem into becoming someone who trains for life.Tune in to learn:02:05 Why selling one clear next step builds trust04:15 Why conversations beat scripts in consultations06:40 How identity shift creates long-term members21:45 What drives higher close rates without pressureAdditional Resources:- Get your ticket to the 2-day Million Dollar Model Workshop- Schedule your

Most gym owners think retention breaks when motivation drops, or life gets busy. That’s not actually what’s happening. The real issue is simpler, but harder to see: The client you’re coaching today isn’t the same person who signed up six months or a year ago.When someone joins, you’re solving a specific problem. Over time, that problem changes. Their body adapts. Their schedule shifts. What they need from your gym changes. If your systems don’t evolve with them, what you see on the surface looks like “lack of commitment” or “people just quit”. In reality, your gym just stopped meeting them where they are.In this episode, Randy and Zach break down how strong gyms build structure across the entire journey:Attraction systems that handle more than just the ideal leadConversion systems built for no-shows, cancellations, and hesitationDelivery systems that support clients after early momentum fadesAscension systems that adapt as client needs evolveBecause effort and good intentions don’t scale. Systems do.Tune in t

Why do so many gym owners struggle to attract the right clients – despite being great at fitness?In this episode, Randy and Zach talk about one of the biggest disconnects in the fitness industry: most gym owners are trying to speak to an audience whose problems they’ve never personally experienced. While many successful businesses are built when someone solves their own problem and turns that “mess into a message,” most gyms are founded by lifelong athletes who never faced the same challenges as the people they’re trying to serve.Tune in to learn:04:40 why trying to help everyone often leads to helping no one06:02 how a lack of a clear client avatar creates confusion in the marketplace08:09 why most gyms end up chasing leads instead of attracting them10:05 why sustainable growth starts with one clear problem and one clear person you serveIf you’ve ever wondered why your marketing isn’t resonating, why leads feel hard to convert, or why your gym blends into the crowd, this episode breaks down the real reason –

Gym check-ins are framed as a tool to help clients stay on track. In reality, most gyms use them to put people on a scale and hope the numbers cooperate.But that’s where things break.Clients can be training consistently, feeling better, moving better, and finally seeing themselves as someone who works out. Then one scan tells them they failed at the one outcome they’ve been taught matters most: weight loss. That one moment is enough to undo everything you’ve been building.The problem isn’t check-ins. It’s what we attach to them.In this episode, Tim and Zach break down:05:45 how decades of weight loss messaging override logic, progress, and coaching15:13 why scale-based check-ins hurt retention17:11 why accountability through weigh-ins rarely works the way gym owners expect20:45 what gyms should measure instead to keep clients long-termTune in to learn how to run check-ins that protect momentum instead of killing it.Additional Resources:- Schedule your SpringBoard call- Apply to join The Iron Circle- Check out

Facebook ads aren’t broken. The way most gyms rely on them is.For years, front-end ads were the growth engine: cheap leads and fast wins. You could be profitable at the point of sale and make your money back right away.But that version of Facebook is gone. Costs are up, lead quality is inconsistent, and judging success by what happens in the first 30 days is a fast way to shut your ads off for good.In this episode, Tim and Zach break down what the data actually says after reviewing their full 2025 ad spend. They explain:00:45 why Facebook “stopped working” only for gyms without solid systems 05:10 why losing money up front can still lead to strong returns09:16 how internal systems decide whether Facebook works or fails21:19 why retention, not acquisition, now determines ad successTune in to understand what Facebook is really worth in 2026.Additional Resources:- Schedule your SpringBoard call- Apply to join The Iron Circle- Check out our Switch to Semi-Private course- Get 30 days of Semi-Private Pro on us!- A

If your gym keeps hovering around $20,000 a month no matter how hard you work, chances are you’re operating under the wrong business model.Most gyms are built on large group training, and the industry data are very clear:The average gym brings in just under $19,000 a month, and the majority never move far from that number. Large group gyms grow by adding members, adding classes, and adding coaching hours, along with the complexity that comes with it.But there is a better way.In this episode, Tim and Randy break down why semi-private training consistently creates higher revenue, stronger recurring income, and better owner outcomes.We talk about:03:20 how pricing and volume trap large group gyms05:10 how changing the model changes your income and your life13:40 what actually creates value clients will pay more for17:31 why recurring revenue matters more than busy classesTune in and learn how to build a gym that finally pays you what you’re worth.Additional Resources:- Schedule your SpringBoard call- Apply to jo

Members leave gyms all the time. That’s part of the business, and it never feels good. But the real problem is how most gym owners react when it happens. Those reactions often create bigger issues than the cancellation itself.What separates good gyms from great ones is how people are treated on the way out.When a member leaves, they don’t vanish. They talk. They share their experience. And that story travels faster than any referral campaign you’ll ever run. You just don’t want that story to be about how frustrating it was to leave your gym.Because in a relationship-driven business, the way someone leaves should feel just as thoughtful as the way they joined.In this episode, Tim and Randy talk through why fighting cancellations, hiding behind rigid policies, or pushing for “just one more month” usually costs you more than it saves.Tune in to learn:02:20 why gyms lose future clients at the moment of cancellation05:05 how difficult exits quietly damage trust09:40 why goodwill keeps paying off long after revenue

“Give us 90 days, and we’ll flood your gym with clients.” At some point, every gym owner hears this marketing agency promise. And when revenue feels tight, that offer is hard to ignore. But what looks like growth usually ends up in chaos.Agencies usually push short-term, high-promise offers (like six-week challenges or quick weight loss promises) that are designed to sell a result, not a membership. So even when you get new clients in the door, they join to finish the program, and when it ends, they leave.In this episode, Tim and Randy break down why letting an agency dictate what you sell destroys profitability and retention.They talk about:03:40 How short-term programs break gym systems and burn out teams04:51 How recurring revenue creates stability and long-term growth06:16 Why selling results with an end date hurts long-term retention13:13 Why marketing must match how your gym actually operatesTune in to learn more.Additional Resources:- Get your ticket to the 2-day Million Dollar Model Workshop- Schedule

Wouldn’t it be great if gym owners could actually see how a business works instead of guessing their way to revenue? That’s exactly why this episode exists.Tim and Randy invite 15 gym owners into the Million Dollar Model Workshop, something that almost never happens in this industry. They open the doors to a real, operating gym and show exactly how it runs, from the backend systems and revenue model to the staff structure that supports it all.Participants will also get clear insight into how those same principles can be applied inside their own gyms without copying someone else’s brand.Tim and Randy break down:01:10 how the Million Dollar Model Workshop actually works03:40 the gym systems that drive seven-figure growth06:30 who this workshop is designed for10:10 why seeing gym operations live accelerates resultsTune in for the full episode to learn how to get in the room for the Million Dollar Model Workshop.Additional Resources:- Get your ticket to the 2-day Million Dollar Model Workshop- Schedule your Sprin

Are you one of those gym owners who keep replacing coaches, retraining new ones, and still end up dealing with the same problems six months later?When coaches are part-time, bouncing between jobs, and only expected to show up for an hour at a time, it’s unrealistic to expect long-term commitment. They’re not around long enough to build ownership, there’s no consistency, and no reason for them to care beyond today’s shift.In this episode, Randy and Zach break down what actually creates real commitment to the business instead of ongoing staff apathy.They talk about:why part-time coaching models almost guarantee turnoverthe difference between managing employees and leading a real teamwhy developing EQ matters just as much as coaching skillsLet’s dive in.Key Takeaways: Intro (00:00)Team vs. employee mindset (02:26)Full-time schedules create real buy-in (03:10)Brand-owned programming prevents client loss (05:50)Hire for the role before the candidate (13:42)Prioritize EQ over certifications (16:09)Additional Resour

Gym owners aren’t afraid of hard work. They’re afraid everything falls apart the moment they step back.So they coach every session, fill every gap, and carry the entire business on their back, all while telling themselves it’s “for the clients.” Meanwhile, their time, energy, and family life slowly disappear.In this episode, Randy and Zach break down the false belief that impact and income are opposites.They explain why staying trapped as the sole service provider actually limits how many people you can help, and why burnout isn’t a badge of honor, but a warning sign.They also talk about:the ego trap that keeps you stuck on the floorwhy underpaying yourself limits your impacthow systems create freedom without killing purposeYou don't have to be torn between helping clients and taking care of your own life. Tune in and learn how to build a business that creates more impact by demanding less from you.Key Takeaways: Intro (00:00)Gym owners struggle with success guilt (00:23)Impact without income causes resen

For many gym owners, the only marketing strategy is Facebook ads. When numbers start falling, and they need more leads, their default move is: run another ad, spend a little money, and hope for the best. In this episode, Tim and Zach explain exactly why that approach keeps failing and what has to replace it if growth is going to be predictable again.They talk about how to stop reacting to bad months and start running a plan that works all year.They also share:why marketing can never be turned offhow macro, mezzo, and micro strategies work togetherhow to attract new clients, retain members, and win back past onesTune in to learn how to eliminate guesswork and build a marketing calendar that holds up in 2026. Tune in.Key Takeaways:Intro (00:00)One Facebook ad no longer works (01:10)Multiple poles replace single-channel marketing dependence (02:05)Marketing must never turn off (04:28)Macro, mezzo, micro marketing strategies defined (05:05)Google Business Profile drives year-round local visibility (06:15)Podcasts

January feels like a goldrush for gym owners.It looks like momentum, with leads pouring in, calendars filling up, and sign-ups spiking.But underneath it, something else is happening: just as many members are leaving out the back door.And your gym is not alone here. This is typical across the industry.In January, clients reassess everything: their finances, priorities, and their results from last year. And when fitness has been framed as a short-term result instead of a long-term identity, it becomes an easy cut.This is the topic Tim and Zach break down in this week’s episode.They also talk about:why front-end marketing masks retention problemshow poor holiday engagement sets up January cancellationswhy results-driven messaging accelerates churnhow lifestyle identity changes retention foreverJanuary isn’t broken. But if you're just focused on sales and ignore the retention side of the coin, it will expose every crack in your business.Tune in to learn how to survive the January goldrush without bleeding mem

Most gym owners don’t burn out... they just stop giving a damn.The gym runs. Clients come and go. Nothing’s broken on the surface.But nothing’s exciting either.That’s where the real danger zone for a business is. Because right there, growth stalls and the business starts feeling like a job you can’t quit.In this episode, Tim and Randy talk about:how to recognize the signs that motivation is gonehow rebrands, remodels, and new models create momentumthe psychology of goal-setting that actually worksTune in to learn what it really takes to get fired up and fall in love with your business again.Let’s dive in.Key Takeaways: Intro (00:00)Many gym owners underpay themselves for years (01:26)Burnout happens when gym loses excitement (02:45)Remodels and rebrands reignite owner motivation (10:52)Rebranding led to explosive business growth (13:45)Put goals on the calendar for urgency (19:00)Additional Resources:- Schedule your SpringBoard call- Apply to join The Iron Circle- Check out our Switch to Semi-Private course-

Following every new wave of fitness trends might feel like innovation… until it turns your business into a revolving door.High Rocks, peptides, GLP-1s… All of this made noise in 2025. Some gyms jumped on the bandwagon. Most are already figuring out how to pivot again.But the gyms that saw real growth focused on the basics and long-term client value: strength training, movement quality, and the semi-private model.In this episode, Tim and Randy break down exactly what mattered this year (and the costly distractions that didn’t):The problem with trends that explode overnightWhat GLP-1s and muscle loss taught us about “quick fixes”Why movement quality might be the most powerful metric of 2026What keeps clients longer than transformation offers ever willChasing hype is easy. Building something durable takes focus. This episode is about what actually works – in 2025, in any year, and every year – and how to double down on it.Let’s dive in.Key Takeaways: Intro (00:00)Strength training remains foundational, not trend

You might own a gym… but can it actually run without you?If stepping away for even a day feels impossible, there’s a bigger issue at play.In this episode, Randy and Zach walk through the three levels of building a business:making sure your recurring revenue exceeds your operating expensesdeveloping systems that allow you to scaleturning the business into a true asset that can run (and even sell) without youThese are actually the checkpoints that show if you're running a business that works… or stuck working in a business that runs you.Randy and Zach also explain:what to prioritize based on your current business phasehow to shift from daily operator to strategic ownerwhy systems and team development are non-negotiablewhat freedom really looks like for gym ownersIf you’ve ever said, “I just need to get through this week,” without thinking about the bigger picture, you’re not alone.But if you tune in, you’ll learn how to spot your current phase, develop the right skills, and start building a real business th