Built To Grow

When A Member Cancels

Informações:

Sinopsis

Members leave gyms all the time. That’s part of the business, and it never feels good. But the real problem is how most gym owners react when it happens. Those reactions often create bigger issues than the cancellation itself.What separates good gyms from great ones is how people are treated on the way out.When a member leaves, they don’t vanish. They talk. They share their experience. And that story travels faster than any referral campaign you’ll ever run. You just don’t want that story to be about how frustrating it was to leave your gym.Because in a relationship-driven business, the way someone leaves should feel just as thoughtful as the way they joined.In this episode, Tim and Randy talk through why fighting cancellations, hiding behind rigid policies, or pushing for “just one more month” usually costs you more than it saves.Tune in to learn:02:20 why gyms lose future clients at the moment of cancellation05:05 how difficult exits quietly damage trust09:40 why goodwill keeps paying off long after revenue