Built To Grow

Many gym owners try to be good at everything: large-group training, small-group training, one-on-one, a little of this, a little of that... It feels safer to serve everyone and avoid turning anyone away.But that approach actually does the opposite. Spreading focus too thin caps revenue, burns out coaches, and locks retention in place. That’s exactly what Tim ran into inside his gym.In this episode, Tim and Zach share what they found when they set aside surface metrics and prioritized retention and client value. Semi-private clients stayed over three years. Large group clients didn’t even make it to one.That gap made the decision unavoidable. Large group training was phased out, and the focus moved fully to semi-private. It wasn’t overnight, but once the band-aid finally came off, everything changed. In the years that followed, profit jumped by 38 percent.Today Tim and Zach talk about:01:13 Why gyms hit a recurring revenue ceiling02:08 The 9.8 vs 36.2 month retention gap 07:00 How switching delivery styles bur