Built To Grow

January feels like a goldrush for gym owners.It looks like momentum, with leads pouring in, calendars filling up, and sign-ups spiking.But underneath it, something else is happening: just as many members are leaving out the back door.And your gym is not alone here. This is typical across the industry.In January, clients reassess everything: their finances, priorities, and their results from last year. And when fitness has been framed as a short-term result instead of a long-term identity, it becomes an easy cut.This is the topic Tim and Zach break down in this week’s episode.They also talk about:why front-end marketing masks retention problemshow poor holiday engagement sets up January cancellationswhy results-driven messaging accelerates churnhow lifestyle identity changes retention foreverJanuary isn’t broken. But if you're just focused on sales and ignore the retention side of the coin, it will expose every crack in your business.Tune in to learn how to survive the January goldrush without bleeding mem