Built To Grow

Following every new wave of fitness trends might feel like innovation… until it turns your business into a revolving door.High Rocks, peptides, GLP-1s… All of this made noise in 2025. Some gyms jumped on the bandwagon. Most are already figuring out how to pivot again.But the gyms that saw real growth focused on the basics and long-term client value: strength training, movement quality, and the semi-private model.In this episode, Tim and Randy break down exactly what mattered this year (and the costly distractions that didn’t):The problem with trends that explode overnightWhat GLP-1s and muscle loss taught us about “quick fixes”Why movement quality might be the most powerful metric of 2026What keeps clients longer than transformation offers ever willChasing hype is easy. Building something durable takes focus. This episode is about what actually works – in 2025, in any year, and every year – and how to double down on it.Let’s dive in.Key Takeaways: Intro (00:00)Strength training remains foundational, not trend