Built To Grow

In the fitness industry, it's easy to get caught up in the allure of quick money and flashy trends.Some gyms and fitness businesses resort to high-ticket sales or front-end offers to compensate for lower monthly memberships.While this might seem like a solution in the short term, it often leads to a constant scramble for new sales. Gyms have become sales-centric rather than client-centric, neglecting the delivery of services to existing clients. This approach can create a cycle of continuously chasing new sales without building a sustainable client base.Prioritizing business fundamentals and focusing on recurring revenue will lead to long-term success and stability.Consistency in revenue growth, where monthly recurring revenue exceeds base operating expenses, provides stability and peace of mind while ensuring that your business has a solid foundation and isn't constantly reliant on generating new sales to stay afloat.In this episode, Tim and Randy discuss the pitfalls of relying on high ticket sales