Built To Grow

In this episode, Tim and Randy are joined by Zach Columbia to discuss an interesting observation from fitness clients.The better results you get them, the less likely they will stay with you.What does this mean?Clients search us out because they are in some form of pain. They might be overweight, out of shape, have low energy levels, etc.This motivates them to show up for a consultation, which can be uncomfortable and intimidating, and sign up for our services.Once they give their credit card, their pain level decreases since they have taken action. With each workout, their pain level decreases further, and they start to see results, bringing down the value they place on our services.The better the results, the less they need us.... because they are no longer in pain, making them less motivated and less likely to stay.This is the opposite of what many gym owners think and expect of their clients, but it happens.So, how should you go about it?Tune in to learn more!Key Takeaways- FitPro Growth Summit update (00