Built To Grow

Excerpt:Challenges might be a great marketing angle, which is exactly what it is, a marketing angle. That doesn’t mean it serves your business.When you offer so much, nutrition seminars, zoom stuff, and a giant bundle for one low cost of x amount of dollars, the problem is when you convert those people into memberships, unless you are doing all of those things all of the time, you are actually giving them less when they become a member.Example: The Internet subscription sign-up special. You get all the channels, movies, NFL packages, and more for the first few months. Then that special is over, you are subscribed, turn on your TV and you now are getting the bare bones for service. Can leave the clients feeling slightly cheated because they are comparing the value.When you run challenges all the time there are a few things that happen; you are getting people that sign up that have a short-term fitness mentality. Those people that are signing up for all of your challenges, but never for a membership. They just