Built To Grow

The four types of trials we cover in today’s episode:Paid Trial: This is paid upfront. You get two weeks and you get x amount of things in that two weeks, then it’s over with. You have to sell the client upfront, and then try to sell them at the end into a membership. In this trial, there is no risk for the person and they could disappear after, you get the first payment and that’s it.Free Trial: This is two weeks, where they get to try your services unlimited. They pay zero upfront and they get to try you out for 14 days.The Netflix Trial: This is essentially a combination of the free and paid trials. You give them a free trial, for 14 days, but you ask them to commit to a membership that starts on day 15. They have 2 weeks to experience what you do and you have their commitment upfront.Two-week guarantee: The client comes in, signs up for an annual membership on day one, they pay on day one, but they have 2 weeks to cancel for any reason. They are not locked into this membership, but they are starting now,