Built To Grow

We have extra challenges because we are in the business of selling delayed gratification. When clients walk into your gym, you are selling the potential for future results. The challenge is you don’t have control of the client once they leave, and they can easily sabotage all the hard work on being unhealthy outside the gym.You not only have to be a great salesperson, a great coach, and have a great facility, you also have to play psychologist as well as be happy every day and try to be the best part of their day. We are selling opportunities. The challenge is people don’t want what we sell…. They don’t want to be sore. They don’t want to have to work hard, they don’t want to be out of breath. But they want the results, and often in a short, unrealistic timeframe. There is a new focus on health and how to be naturally healthy. And that is where we fit in, because we have a way to do that. We can guide clients to a healthier lifestyle, that is what we are selling. Key TakeawaysSponsor info (0:48)Gymmin’ aint e