Built To Grow

Anytime a new opportunity for a new profit center comes up, I always sit back in ask four questions. And I want you guys to write these down and think about them as part of your onboarding process.Do I believe in it?-- There's a lot of gimmicks. There's a lot of snake oil out there, especially when it comes to supplements and    products like that. Every product you bring in is representing your gym, so you need to be able to stand by it. Will my clients get better results?-- If you believe in it, but your clients aren’t going to benefit or see results from it, then what’s the point? Everything needs to be result-driven for your clients. Can we make money from this?-- This isn't always the answer but should always be considered when making decisions. Beyond result-driven products and services adding value, thinking about ways to bring in money should be another priority. Can you SELL it?-- Just because the first three questions were a "yes", that doesn't mean you should move forward. O