Built To Grow

Once you have an offer running for some time, it tends to go stale. In this episode, Tim and Randy give gym owners some tips on how to change the language of your offer and how you present it to the marketplace to attract a totally different audience than the one you currently have.Here at Tim's gym, Pulse Fitness, we have changed how we present our offer and decided to go with a weekly payment plan for new clients. The deliverables are exactly the same as before, we are only changing how we collect the payments.There are a lot of pros of going to a weekly payment plan. The main one is that it lowers the shock value of the bigger payment number into the bite-sized weekly payments. The marketplace perceives this differently. Another benefit of this plan is that it improves the cash flow in the gym. Tune in to learn how you can charge more on the same exact deliverables by making this one simple change.Key TakeawaysHow to change your offer to attract a totally different audience (02:13)Why we went for a wee