Built To Grow

In this episode Tim and Randy talk about adding unique naming or nomenclature (what we refer to as a unique mechanism), to separate yourself from the competition. When your entire marketplace is using the same exact words to describe their offer you need to create proprietary names to explain what it is you do so that the marketplace sees you as different.If you look at 8 out of 10 gyms, you’ll find the same kind of marketing language that really doesn’t differentiate them from their competition. You are likely to find these three words; Fitness, Nutrition, and Accountability.You got to have a unique mechanism or secret sauce or a proprietary blend that makes somebody get a given result vs your competition. If you explain this well enough in your marketing, that secret sauce will be the reason people choose to sign up with you over your competition.Even though you are providing the same service, changing your nomenclature can make all the difference. To the consumer, having some unique buzzwords means that yo