Built To Grow

Selling a gym membership without offering something like a trial is hard, and the marketplace has been conditioned to try out your services either for free or at a lower rate before they commit to a membership. That's where Low Barrier Offers, or LBO’s, come in.Low Barrier Offers are a marketing strategy you put out there hoping that by the end of it, you convert some of these people into your regular membership. They work by bringing people to your gym because they hit all the checkboxes and are at a price point where many people don't have to think too hard about buying.However, there are some cons to this type of marketing  as a gym owner. First, if all you do for your marketing is run short term LBO challenges, you condition your market to always wait for the next LBO without ever buying your regular membership. LBOs should be a feeder system into your membership and not the same participants taking advantage of it every time.Tune in on this episode to learn more about the pros and cons of LBOs an