Built To Grow

Coming out of the shutdown, you may feel obliged as a gym owner to give back to those clients who have supported you throughout the time you were closed. How do you give back value to these clients? Should you give them free months or free upgrades or do you drop their rates? We thought about it and tried out something in our gym which worked very well for us. Basically what we did was to upgrade members who supported us by offering them two months free upgrade to the next higher-priced package. This has worked well for us because we have had some members choosing to remain in the higher-level pricing once the free upgrade is over. The higher-priced packages help them get better results while helping the gym get more revenues. This is a win-win situation for both the client and the gym. Tim highly recommends that you try this strategy to thank your clients for supporting you as well as nurturing them up the higher-priced packages. This will mean more revenues for your gym. Key TakeawaysNurturing clients up th