Built To Grow

Do you have a value ladder built into your fitness business? If you look around, all successful businesses have a value ladder built into their business, whether intentionally or not. A value ladder is when you get your client into your ecosystem and gradually ascend them into the higher price tiers where they can get the most help.In your fitness business model, you should have layers of service so that you are offering your clients the opportunities to get a different level of service. This allows you to grow your business and increase your profitability without necessarily adding in more clients.As a business owner, you shouldn’t view the value ladder as just a way of making more money, rather as a way to help your clients better achieve their goals. At higher price points, they should receive better results. It could be customized programs or individualized attention. The user experience goes up as they go up the value ladder. Listen in to this episode and hear more about how you can ascend your clients u