Built To Grow

In this episode, Tim and Randy will discuss something that takes a gym owner stopping and looking at what’s going in their gym to figure it out. And this is the issue of churn rate. Every gym gets to a point where it has achieved a specific number of clients and starts losing some at a certain rate. That’s what the churn rate refers to and it can be a very difficult balancing act trying to sign up new members into a gym to replace the ones who leave especially as the number of members continues to grow. The higher the price point, the harder the balancing act becomes, for example, at a $9 per month price point, no gym member will ever leave, but at $400 a month, a lot of members will be keen to leave especially if they’re having financial issues of any kind.Tim and Randy surveyed the members who leave their gym and discovered that 80% of them leave because of insufficient usage, meaning, that despite the gym having the best client experience, those particular members were not showing up enough for training. T